CampaignPerformanceReport
Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
Columns
| Name | Type | Select requirement | Metric | Aggregate | Description |
| Summary | String | True | The report data will be aggregated by the entire specified report time. The report will not include a time period column. | ||
| Hourly | String | True | Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day. | ||
| Daily | Date | True | Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd. | ||
| Weekly | Date | True | Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd. | ||
| Monthly | Date | True | Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd. | ||
| Yearly | Integer | True | Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy. | ||
| HourOfDay | Integer | True | Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days | ||
| DayOfWeek | Integer | True | Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week. | ||
| AccountName | String | True | The account name. | ||
| AccountNumber | String | The Bing Ads assigned number of an account. | |||
| AccountId | Long | The Bing Ads assigned identifier of an account. | |||
| AccountStatus | String | The account status. | |||
| CampaignName | String | The campaign name. | |||
| CampaignId | Long | The Bing Ads assigned identifier of a campaign. | |||
| CampaignLabels | String | The labels applied to the campaign. | |||
| CampaignStatus | String | The campaign status. | |||
| CustomerId | String | The Bing Ads assigned identifier of a customer. | |||
| CustomerName | String | The customer name. | |||
| CurrencyCode | String | The account currency type. | |||
| AdDistribution | String | The ad distribution attribute of an ad group. | |||
| Network | String | The current network setting of an ad group. | |||
| TopVsOther | String | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. | |||
| BidMatchType | String | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| BudgetName | String | The name of the budget. | |||
| BudgetStatus | String | The budget status. The possible values are Active and Deleted. | |||
| BudgetAssociationStatus | String | Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended. | |||
| DeviceType | String | The device name attribute of a device OS target bid. The type of device which showed ads. | |||
| DeviceOS | String | The operating system of the device reported in the DeviceType column. | |||
| TrackingTemplate | String | The current tracking template for the ad group. | |||
| CustomParameters | String | The current set of custom parameters for the campaign. | |||
| DeliveredMatchType | String | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| Goal | String | The goal name. | |||
| GoalType | String | The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url. | |||
| Impressions | Integer | True | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. | ||
| AbsoluteTopImpressionSharePercent | Double | True | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | ||
| Clicks | Integer | True | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). | ||
| ClickSharePercent | Double | True | The percentage of clicks that went to your ads.It is the share of the prospective customer's mindshare and buying intent you captured. | ||
| Ctr | Double | True | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). | ||
| AverageCpc | Double | True | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. | ||
| Spend | Double | True | The cost per click (CPC) summed for each click. | ||
| AveragePosition | Double | True | The average position of the ad on a webpage. | ||
| Conversions | Integer | True | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success | ||
| ConversionRate | Double | True | The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). | ||
| CostPerConversion | Double | True | The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). | ||
| LowQualityClicks | Integer | True | Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks. | ||
| LowQualityClicksPercent | Double | True | The low-quality clicks as a percentage. | ||
| LowQualityImpressions | Integer | True | The number of impressions that result from low-quality keyword searches. | ||
| LowQualityImpressionsPercent | Double | True | The low-quality impressions as a percentage. | ||
| LowQualityConversions | Integer | True | The number of conversions that originate from low-quality clicks. | ||
| LowQualityConversionRate | Double | True | The low-quality conversion rate as a percentage. | ||
| ExactMatchImpressionSharePercent | Double | True | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | ||
| ImpressionSharePercent | Double | True | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. | ||
| ImpressionLostToBudgetPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. | ||
| ImpressionLostToRankAggPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. | ||
| QualityScore | Integer | True | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | ||
| ExpectedCtr | Integer | True | How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. | ||
| AdRelevance | Integer | True | How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. | ||
| LandingPageExperience | Integer | True | An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. | ||
| HistoricalQualityScore | Integer | True | The historic quality score of the keyword. The historic quality score for each row is the value that was calculated for quality score on that date. | ||
| HistoricalExpectedCtr | Integer | True | Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period. | ||
| HistoricalAdRelevance | Integer | True | Historical average of ad relevance scores back as far as 18 months from the current date. | ||
| HistoricalLandingPageExperience | Integer | True | Historical average of landing page experience scores back as far as 18 months from the current date. | ||
| PhoneImpressions | Integer | True | The number of times your tracked number was shown on all devices. | ||
| PhoneCalls | Integer | True | The number of total calls to the tracked phone number that showed with your ad. The formula for calculating the phone calls is ManualCalls + ClickCalls. | ||
| Ptr | Double | True | The phone-through rate (Ptr). | ||
| Assists | Integer | True | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | ||
| Revenue | Double | True | The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script. | ||
| ReturnOnAdSpend | Double | True | The return on ad spend (ROAS). | ||
| CostPerAssist | Double | True | The cost per assist. The formula for calculating the cost per assist is (Spend / Assists). | ||
| RevenuePerConversion | Double | True | The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). | ||
| RevenuePerAssist | Double | True | The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists). | ||
| LowQualityGeneralClicks | Double | True | Clicks that are filtered by general methods, such as blacklists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks. | ||
| LowQualitySophisticatedClicks | Double | True | Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information, see Bing Ads click measurement: description of methodology. | ||
| AudienceImpressionLostToBudgetPercent | Double | True | The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network. | ||
| AudienceImpressionLostToRankPercent | Double | True | The percentage of impression share you lost due to low rank on the Microsoft Audience Network. | ||
| AudienceImpressionSharePercent | Double | True | The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network. | ||
| TopImpressionSharePercent | Double | True | The percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive. | ||
| TopImpressionRatePercent | Double | True | The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| DatePreset | String | The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear. |
| EndDate | String | The end date of the custom date range. The end date cannot be later than today's date. |
| StartDate | String | The start date of the custom date range. The start date must be earlier than or the same as the end date. |