TDV Adapter for Microsoft Ads

Build 22.0.8462

ProductPartitionPerformanceReport

You can include details in the report such as impressions, clicks, and spend that you can use to identify whether or not the product partitions are performing well.

Columns

Name Type Select requirement Metric Aggregate Description
Summary String True The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly String True Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily Date True Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly Date True Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly Date True Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly Integer True Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay Integer True Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek Integer True Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName String The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AccountNumber String The Bing Ads assigned number of an account.
AccountId Long The Bing Ads assigned identifier of an account.
AdGroupName String The ad group name.
AdGroupId Long The Bing Ads assigned identifier of an ad group.
AdId Long The Bing Ads assigned identifier of an ad.
AssistedClicks String Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AssistedImpressions String The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.
CampaignName String The campaign name.
CurrencyCode String The account currency type.
DeviceType String The device name attribute of a device OS target bid. The type of device which showed ads.
Language String The ad group language.
AccountStatus String The account status.
CampaignStatus String The campaign status.
AdGroupStatus String The ad group status.
CampaignId Long The Bing Ads assigned identifier of a campaign.
Network String The current network setting of an ad group.
OfferLanguage String The report will include a column that contains the language for the product offer.
CountryOfSale String The report will include a column that contains the country of sale for the product catalog.
AdStatus String The ad status.
PartitionType String True The product partition type.
ProductGroup String True The forward slash ('/') delimited list of product conditions, reported as Operand=
AdGroupCriterionId Long The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.
CurrentMaxCpc String The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
DestinationUrl String The destination URL attribute of the ad, keyword, or ad group criterion.
BidMatchType String The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
DeliveredMatchType String The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
TrackingTemplate String The current tracking template of the criterion.
CustomParameters String The current custom parameter set of the criterion.
TopVsOther String The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AdDistribution String The ad distribution attribute of an ad group.
ClickType String Click type refers to each component of an ad that a customer can click.
BidStrategyType String The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
LocalStoreCode String An alphanumeric identifier defined by the merchant to uniquely identify each local store.
ClickTypeId Long The click type ID.
CostPerConversion Double The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Goal String The goal name.
GoalType String The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions Integer True The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
AbsoluteTopImpressionSharePercent Double True The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
Clicks Integer True Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
ClickSharePercent Double True The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured.
Ctr Double True The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc Double True The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend Double True The cost per click (CPC) summed for each click.
Conversions Integer True The cost per click (CPC) summed for each click.
ConversionRate Double True The cost per click (CPC) summed for each click.
Revenue Double True The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend Double True The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
RevenuePerConversion Double True The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
ImpressionSharePercent Double True The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.
ImpressionLostToBudgetPercent Double True The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.
ImpressionLostToRankPercent Double True The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.
BenchmarkBid Double True Shows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtr Double True Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
TotalClicksOnAdElements Integer True The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
Assists Integer True The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssist Double True The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerAssist Double True The revenue per assist.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
DatePreset String The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.

EndDate String The end date of the custom date range. The end date cannot be later than today's date.
StartDate String The start date of the custom date range. The start date must be earlier than or the same as the end date.

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Build 22.0.8462