ReachReport
Table for running Reach reports saved in DCM or ad-hoc reports.
Columns
| Name | Type | Dimension | Description |
| PaidSearchAverageCostPerAction | Double | False | |
| PaidSearchAverageCostPerTransaction | Double | False | |
| PaidSearchAverageDfaTransactionAmount | Double | False | |
| PaidSearchRevenue | Double | False | |
| PaidSearchSpendPerTransactionRevenue | Double | False | |
| PaidSearchTransactionConversionPercentage | Double | False | |
| PaidSearchTransactionRevenuePerSpend | Double | False | |
| PaidSearchTransactions | Double | False | |
| TotalConversions | Double | False | |
| TotalConversionsRevenue | Double | False | |
| Advertiser | String | True | |
| Ad | String | True | |
| AdId | Long | True | |
| AdStatus | String | True | |
| AdType | String | True | |
| AdvertiserGroup | String | True | |
| AdvertiserId | Long | True | |
| BrowserPlatform | String | True | |
| Campaign | String | True | |
| CampaignEndDate | String | True | |
| CampaignExternalId | String | True | |
| CampaignId | Long | True | |
| CampaignStartDate | String | True | |
| City | String | True | |
| ConnectionType | String | True | |
| ContentCategory | String | True | |
| Date | String | True | |
| DmaRegion | String | True | |
| FloodlightConfigId | Long | True | |
| Hour | String | True | |
| MobileCarrier | String | True | |
| Month | String | True | |
| OperatingSystem | String | True | |
| OperatingSystemVersion | String | True | |
| PackageRoadblock | String | True | |
| PackageRoadblockId | Long | True | |
| PackageRoadblockStrategy | String | True | |
| PackageRoadblockTotalBookedUnits | String | True | |
| PaymentSource | String | True | |
| Placement | String | True | |
| PlacementCompatibility | String | True | |
| PlacementCostStructure | String | True | |
| PlacementEndDate | String | True | |
| PlacementExternalId | String | True | |
| PlacementId | Long | True | |
| PlacementRate | String | True | |
| PlacementStartDate | String | True | |
| PlacementStrategy | String | True | |
| PlacementTotalBookedUnits | String | True | |
| PlacementTotalPlannedMediaCost | String | True | |
| PlatformType | String | True | |
| Site | String | True | |
| SiteKeyname | String | True | |
| Week | String | True | |
| ActiveViewAverageViewableTimeSecond | Double | False | |
| ActiveViewCustomMetricMeasurableImpressions | Long | False | |
| ActiveViewCustomMetricViewableImpressions | Long | False | |
| ActiveViewCustomMetricViewableRate | Double | False | |
| ActiveViewEligibleImpressions | Long | False | |
| ActiveViewGroupmMeasurableImpressions | Long | False | |
| ActiveViewGroupmTrvMeasurableImpressions | Long | False | |
| ActiveViewGroupmTrvViewableImpressions | Long | False | |
| ActiveViewGroupmViewableImpressions | Long | False | |
| ActiveViewImpressionDistributionNotMeasurable | Double | False | |
| ActiveViewImpressionDistributionNotViewable | Double | False | |
| ActiveViewImpressionDistributionViewable | Double | False | |
| ActiveViewImpressionsAudibleAndVisibleAtCompletion | Long | False | |
| ActiveViewImpressionsVisible10Seconds | Long | False | |
| ActiveViewMeasurableImpressions | Long | False | |
| ActiveViewNotMeasurableImpressions | Long | False | |
| ActiveViewNotViewableImpressions | Long | False | |
| ActiveViewPercentAudibleAndVisibleAtCompletion | Double | False | |
| ActiveViewPercentAudibleAndVisibleAtFirstQuartile | Double | False | |
| ActiveViewPercentAudibleAndVisibleAtMidpoint | Double | False | |
| ActiveViewPercentAudibleAndVisibleAtStart | Double | False | |
| ActiveViewPercentAudibleAndVisibleAtThirdQuartile | Double | False | |
| ActiveViewPercentAudibleImpressions | Double | False | |
| ActiveViewPercentBackground | Double | False | |
| ActiveViewPercentFullscreen | Double | False | |
| ActiveViewPercentImpressionsAudibleAndFullyOnscreen | Double | False | |
| ActiveViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration | Double | False | |
| ActiveViewPercentImpressionsAudibleAndVisibleAtCompletion | Double | False | |
| ActiveViewPercentImpressionsAudibleAndVisibleAtFirstQuartile | Double | False | |
| ActiveViewPercentImpressionsAudibleAndVisibleAtMidpoint | Double | False | |
| ActiveViewPercentImpressionsAudibleAndVisibleAtThirdQuartile | Double | False | |
| ActiveViewPercentImpressionsVisibleAtCompletion | Double | False | |
| ActiveViewPercentImpressionsVisibleAtFirstQuartile | Double | False | |
| ActiveViewPercentImpressionsVisibleAtMidpoint | Double | False | |
| ActiveViewPercentImpressionsVisibleAtThirdQuartile | Double | False | |
| ActiveViewPercentPlayTimeAudible | Double | False | |
| ActiveViewPercentPlayTimeAudibleAndVisible | Double | False | |
| ActiveViewPercentPlayTimeVisible | Double | False | |
| ActiveViewPercentVisible10Seconds | Double | False | |
| ActiveViewPercentVisibleAtCompletion | Double | False | |
| ActiveViewPercentVisibleAtFirstQuartile | Double | False | |
| ActiveViewPercentVisibleAtMidpoint | Double | False | |
| ActiveViewPercentVisibleAtStart | Double | False | |
| ActiveViewPercentVisibleAtThirdQuartile | Double | False | |
| ActiveViewPercentageMeasurableImpressions | Double | False | |
| ActiveViewPercentageViewableImpressions | Double | False | |
| ActiveViewViewableImpressionCookieReach | Long | False | |
| ActiveViewViewableImpressions | Long | False | |
| ActivityClickThroughConversions | Double | False | |
| ActivityClickThroughRevenue | Double | False | |
| ActivityDeliveryStatus | Double | False | |
| ActivityPerClick | Double | False | |
| ActivityPerThousandImpressions | Double | False | |
| ActivityViewThroughConversions | Double | False | |
| ActivityViewThroughRevenue | Double | False | |
| BookedActivities | Double | False | |
| BookedClicks | Double | False | |
| BookedImpressions | Double | False | |
| BookedViewableImpressions | Double | False | |
| ClickDeliveryStatus | Double | False | |
| ClickRate | Double | False | |
| Clicks | Long | False | |
| CookieReachAverageImpressionFrequency | Double | False | |
| CookieReachClickReach | Long | False | |
| CookieReachImpressionReach | Long | False | |
| CookieReachIncrementalClickReach | Long | False | |
| CookieReachIncrementalImpressionReach | Long | False | |
| CookieReachIncrementalTotalReach | Long | False | |
| CookieReachTotalReach | Long | False | |
| CostPerActivity | Double | False | |
| CostPerClick | Double | False | |
| CostPerRevenue | Double | False | |
| CrossDeviceClickThroughConversionQuantity | Long | False | |
| CrossDeviceClickThroughConversionRevenue | Double | False | |
| CrossDeviceClickThroughConversions | Long | False | |
| CrossDeviceTotalConversionQuantity | Long | False | |
| CrossDeviceTotalConversionRevenue | Double | False | |
| CrossDeviceTotalConversions | Long | False | |
| CrossDeviceViewThroughConversionQuantity | Long | False | |
| CrossDeviceViewThroughConversionRevenue | Double | False | |
| CrossDeviceViewThroughConversions | Long | False | |
| DV360Cost | Double | False | |
| DV360CostUsd | Double | False | |
| DownloadedImpressions | Long | False | |
| EffectiveCpm | Double | False | |
| ImpressionDeliveryStatus | Double | False | |
| Impressions | Long | False | |
| MediaCost | Double | False | |
| NaturalSearchActions | Double | False | |
| NaturalSearchClicks | Long | False | |
| NaturalSearchRevenue | Double | False | |
| NaturalSearchTransactions | Double | False | |
| PaidSearchActionConversionPercentage | Double | False | |
| PaidSearchActions | Double | False | |
| PaidSearchAveragePosition | Double | False | |
| PaidSearchClickRate | Double | False | |
| PaidSearchClicks | Long | False | |
| PaidSearchCost | Double | False | |
| PaidSearchImpressions | Long | False | |
| PaidSearchVisits | Long | False | |
| PlannedMediaCost | Double | False | |
| RevenuePerClick | Double | False | |
| RevenuePerThousandImpressions | Double | False | |
| RichMediaAverageDisplayTime | Double | False | |
| RichMediaAverageExpansionTime | Double | False | |
| RichMediaAverageFullScreenViewTime | Double | False | |
| RichMediaAverageInteractionTime | Double | False | |
| RichMediaAverageVideoViewTime | Double | False | |
| RichMediaBackupImages | Long | False | |
| RichMediaClickRate | Double | False | |
| RichMediaClicks | Long | False | |
| RichMediaCodeServes | Long | False | |
| RichMediaCustomAverageTime | Double | False | |
| RichMediaCustomCounters | Long | False | |
| RichMediaCustomExits | Long | False | |
| RichMediaCustomTimers | Long | False | |
| RichMediaDisplayTime | Long | False | |
| RichMediaEngagements | Long | False | |
| RichMediaEventCounters | Long | False | |
| RichMediaEventTimers | Double | False | |
| RichMediaExpansionTime | Long | False | |
| RichMediaExpansions | Long | False | |
| RichMediaFullScreenImpressions | Long | False | |
| RichMediaFullScreenVideoCompletes | Long | False | |
| RichMediaFullScreenVideoPlays | Long | False | |
| RichMediaHtml5Impressions | Long | False | |
| RichMediaImpressions | Long | False | |
| RichMediaInteractionRate | Double | False | |
| RichMediaInteractionTime | Long | False | |
| RichMediaInteractions | Long | False | |
| RichMediaInteractiveImpressions | Long | False | |
| RichMediaManualCloses | Long | False | |
| RichMediaScrolls | Long | False | |
| RichMediaTrueViewViews | Long | False | |
| RichMediaVideoCompanionClicks | Long | False | |
| RichMediaVideoCompletions | Long | False | |
| RichMediaVideoFirstQuartileCompletes | Long | False | |
| RichMediaVideoFullScreens | Long | False | |
| RichMediaVideoInteractionRate | Double | False | |
| RichMediaVideoInteractions | Long | False | |
| RichMediaVideoMidpoints | Long | False | |
| RichMediaVideoMutes | Long | False | |
| RichMediaVideoPauses | Long | False | |
| RichMediaVideoPlays | Long | False | |
| RichMediaVideoProgressEvents | Long | False | |
| RichMediaVideoReplays | Long | False | |
| RichMediaVideoSkips | Long | False | |
| RichMediaVideoStops | Long | False | |
| RichMediaVideoThirdQuartileCompletes | Long | False | |
| RichMediaVideoUnmutes | Long | False | |
| RichMediaVideoViewRate | Double | False | |
| RichMediaVideoViews | Long | False | |
| RoadblockImpressions | Long | False | |
| SocialEmailShares | Long | False | |
| SocialEngagementRate | Double | False | |
| SocialFollows | Long | False | |
| SocialLeadSubmissions | Long | False | |
| SocialLikes | Long | False | |
| SocialOfferAccepts | Long | False | |
| SocialReplies | Long | False | |
| SocialTotalEngagements | Long | False | |
| TwitterAppClicks | Long | False | |
| TwitterBuyNowCardClicks | Long | False | |
| TwitterBuyNowPurchaseSuccessfuls | Long | False | |
| TwitterOtherEngagements | Long | False | |
| TwitterRetweets | Long | False | |
| TwitterUrlClicks | Long | False | |
| TwitterVideo50PercentInViewFor2Seconds | Long | False | |
| TwitterVideo100PercentInViewFor3Seconds | Long | False | |
| UniqueReachAverageImpressionFrequency | Double | False | |
| UniqueReachClickReach | Long | False | |
| UniqueReachImpressionReach | Long | False | |
| UniqueReachTotalReach | Long | False | |
| VerificationBlockedImpressions | Long | False | |
| VerificationClassifiedImpressions | Long | False | |
| VerificationMeasurableImpressionsForAudio | Long | False | |
| VerificationMeasurableImpressionsForVideoPlayerLocation | Long | False | |
| VerificationMeasurableImpressionsForVideoPlayerSize | Long | False | |
| VerificationPercentageMeasurableImpressionsForAudio | Double | False | |
| VerificationPercentageMeasurableImpressionsForVideoPlayerLocation | Double | False | |
| VerificationPercentageMeasurableImpressionsForVideoPlayerSize | Double | False | |
| VerificationPublisherProblems | Long | False | |
| VerificationReportingProblems | Long | False | |
| VerificationServingProblems | Long | False | |
| VerificationVerifiableImpressions | Long | False | |
| VerificationVideoMutedAtStart | Long | False | |
| VerificationVideoPlayerHdSizeImpressions | Long | False | |
| VerificationVideoPlayerLargeSizeImpressions | Long | False | |
| VerificationVideoPlayerLocationAvgPixelsFromLeft | Long | False | |
| VerificationVideoPlayerLocationAvgPixelsFromTop | Long | False | |
| VerificationVideoPlayerSizeAvgHeight | Long | False | |
| VerificationVideoPlayerSizeAvgWidth | Long | False | |
| VerificationVideoPlayerSmallSizeImpressions | Long | False | |
| VerificationVideoProminenceScore | Double | False | |
| VerificationWarnings | Long | False | |
| VideoCompanionClicks | Long | False | |
| VideoCompanionImpressions | Long | False |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ReportID | String | Optional input to pull a specific report by ID. |
| FileID | String | Optional input to pull a specific file by ID. |
| dateRange | String | Optional input to pull a specific date range. Defaults to LAST_30_DAYS. If startDate and endDate are specified, this is ignored. |
| startDate | String | Optional input to pull report from specific start date. |
| endDate | String | Optional input to pull report from specific end date. |