AccountFollowType
Captures follower dynamics by reporting the number of new followers, unfollows, and users who deactivated accounts over a defined period. This data is aggregated under the 'follow_type' breakdown and can be used to understand audience growth trends. The permissions required are instagram_basic and instagram_manage_insights.
Columns
| Name | Type | Description |
| InstagramBusinessAccountId | String | The globally unique identifier assigned to the Instagram business account, used to distinguish it from other accounts within the platform's ecosystem. |
| Metric | String | Indicates the type of account follow activity metric to be retrieved. The default setting is follows_and_unfollows, which encompasses both new followers and unfollowers during the specified date range.
The allowed values are follows_and_unfollows, reach. |
| Follower | Int | Represents the total number of new followers who began following the Instagram business account during the specified time window. |
| Nonfollower | Int | Represents the total number of users who stopped following the Instagram business account within the defined reporting period. |
| StartDate | Datetime | The starting date of when the metric is calculated for a row. |
| EndDate | Datetime | The ending date of when the metric is calculated for a row. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| FromDateTime | Datetime | Indicates the beginning of the time interval for which insight metrics should be queried. Only data collected at or after this timestamp is considered. |
| ToDateTime | Datetime | Marks the end of the time range for insight metric collection. The metrics returned will include data recorded up until this timestamp. |