Create and manage LinkedIn Predictive Audiences, which combine first-party or third-party seed data with LinkedIn's predictive AI modeling to build high-intent audience segments for advertising campaigns.

Table Specific Information

The Predictive Audiences API is a private API available to developers with access to the Matched Audiences API.

Select

The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended. The add-in processes other filters client-side within the add-in. For example, the following queries are processed server side.

SELECT * FROM PredictiveAudiences WHERE Id = '12345678' AND DMPSegmentId = '44348177';

SELECT * FROM PredictiveAudiences WHERE Id = '12345678';

Insert

To create a new predictive audience, specify the DMPSegmentId, Seeds, and TargetingCriteria columns. The TargetingCriteria must include a geo filter.

INSERT INTO PredictiveAudiences (DMPSegmentId, Seeds, TargetingCriteria, DesiredAudienceCount)
VALUES ('44348177', 'urn:li:dmpSegment:44348177',
'{
  "include": {
    "and": [
      {
        "or": {
          "urn:li:adTargetingFacet:locations": [
            "urn:li:countryGroup:US"
          ]
        }
      }
    ]
  }
}', 50000);

Update

To modify an existing predictive audience, use an UPDATE statement. The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended.

UPDATE PredictiveAudiences SET DesiredAudienceCount = 75000 WHERE Id = '12345678' AND DMPSegmentId = '44348177';

Delete

To remove a predictive audience, use a DELETE statement. The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended.

DELETE FROM PredictiveAudiences WHERE Id = '12345678' AND DMPSegmentId = '44348177';

Columns