Create and manage LinkedIn Predictive Audiences, which combine first-party or third-party seed data with LinkedIn's predictive AI modeling to build high-intent audience segments for advertising campaigns.

Table Specific Information

The Predictive Audiences API is a private API available to developers with access to the Matched Audiences API.

Select

The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended. The provider processes other filters client-side within the provider. For example, the following queries are processed server side.

SELECT * FROM PredictiveAudiences WHERE Id = '12345678' AND DMPSegmentId = '44348177';

SELECT * FROM PredictiveAudiences WHERE Id = '12345678';

Insert

To create a new predictive audience, specify the DMPSegmentId, Seeds, and TargetingCriteria columns. The TargetingCriteria must include a geo filter.

INSERT INTO PredictiveAudiences (DMPSegmentId, Seeds, TargetingCriteria, DesiredAudienceCount)
VALUES ('44348177', 'urn:li:dmpSegment:44348177',
'{
  "include": {
    "and": [
      {
        "or": {
          "urn:li:adTargetingFacet:locations": [
            "urn:li:countryGroup:US"
          ]
        }
      }
    ]
  }
}', 50000);

Update

To modify an existing predictive audience, use an UPDATE statement. The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended.

UPDATE PredictiveAudiences SET DesiredAudienceCount = 75000 WHERE Id = '12345678' AND DMPSegmentId = '44348177';

Delete

To remove a predictive audience, use a DELETE statement. The Id column is required in the WHERE clause. Specifying DMPSegmentId is recommended.

DELETE FROM PredictiveAudiences WHERE Id = '12345678' AND DMPSegmentId = '44348177';

Columns