Creatives
Retrieves ad creative details, including identifiers, campaign references, and statuses, to support creative management and optimization.
Table Specific Information
NOTE: The Account column is deprecated and will be removed in the next major version of the connector.Select
The Creatives view returns a list of the creatives that belong to the authenticated user so they can be used as dimensions in analytic requests.
The connector uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Id, Account, Campaign, and IntendedStatus columns. The connector processes other filters client-side within the connector. For example, the following queries are processed server side.
SELECT * FROM Creatives WHERE Id = '179345687'
SELECT * FROM Creatives WHERE AdAccountId = '510013292'
SELECT * FROM Creatives WHERE AdAccountId IN ('510013292', '510013293')
SELECT * FROM Creatives WHERE Campaign = '198952936'
SELECT * FROM Creatives WHERE IntendedStatus = 'ACTIVE'
CUD Operations
Insert
To create a new advertising creative there are some fields that are required in initial creation which are: Campaign, Content, IntendedStatus, AdAccountId.
While the following parameters are optional: CallToActionLabel, CallToActionFormId, Name.
INSERT INTO Creatives ( Campaign, Content, IntendedStatus, Name, AdAccountId ) VALUES ( 'urn:li:sponsoredCampaign:403027733', ' { \"reference\": \"urn:li:share:7346473724906237952\" }', 'DRAFT', 'Summer Campaign Main Creative', '515218099' );
Update
To modify an existing creative, use an UPDATE statement. Note that the Id and AdAccountId columns are required in the WHERE clause.
The following columns are the ones that are mutable after creation: Content, IntendedStatus, CallToActionLabel, CallToActionFormId, Name.
UPDATE Creatives SET Campaign = 'urn:li:sponsoredCampaign:403027733', Name = 'Updated Summer Campaign Creative' WHERE Id = 'urn:li:sponsoredCreative:722532663' and AdAccountId = '515218099';
Delete
To remove a creative, use a DELETE statement. Note that the Id and AdAccountId columns are required in the WHERE clause.
DELETE FROM Creatives WHERE Id = 'urn:li:sponsoredCreative:722492693' and AdAccountId = '515218099';
Columns
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
Unique numerical identifier assigned to the creative. | |
| Account | String | True |
Uniform Resource Name (URN) that identifies the advertising account associated with the creative. | |
| Campaign | String | False |
URN that identifies the campaign under which the creative is managed. | |
| Content | String | False |
Specifies the content promoted in the creative, such as text, image, or video assets. | |
| CreatedAt | Datetime | True |
Date and time when the creative was first created. | |
| CreatedBy | String | True |
Entity or user who originally developed and uploaded the creative. | |
| IntendedStatus | String | False |
Represents the user-defined intended status of the creative. The allowed values are ACTIVE, REMOVED, PENDING_DELETION, CANCELED, ARCHIVED, DRAFT, PAUSED. | |
| IsServing | Boolean | True |
If the value is 'true', the creative is currently being served in active campaigns; if 'false', it is not being delivered. | |
| ServingHoldReasons | String | True |
Lists all reasons why the creative is currently on hold and not serving, such as policy violations or budget constraints. | |
| LastModifiedAt | Datetime | True |
Date and time when the creative was last modified. | |
| LastModifiedBy | String | True |
Entity or user who last updated the creative. | |
| ReviewStatus | String | True |
Indicates the current moderation status of the creative, such as approved, rejected, or pending review. | |
| IsTest | Boolean | True |
If the value is 'true', the creative is designated as a test creative that belongs to a test campaign. | |
| AdAccountId | String | False |
Unique identifier of the advertising account linked to the creative. | |
| CallToActionLabel | String | False |
Text label displayed on the call-to-action (CTA) button, available only when the campaign objective is lead generation. The allowed values are APPLY, DOWNLOAD, VIEW_QUOTE, LEARN_MORE, SIGN_UP, SUBSCRIBE, REGISTER, REQUEST_DEMO, JOIN, ATTEND, UNLOCK_FULL_DOCUMENT. | |
| CallToActionFormId | String | False |
Forms.Id |
Identifier of the lead generation form associated with the CTA button, available only for lead generation campaigns. |
| RejectionReasons | String | True |
Comma-separated list of reasons explaining why the creative was rejected during the review process. | |
| Name | String | False |
Name assigned to the creative by the advertiser, used for easy identification and organization. |