AudienceCount

Estimates the potential reach of your LinkedIn Ads campaigns based on defined targeting criteria, helping advertisers forecast audience size.

Table Specific Information

Select

The AudienceCount view allows advertisers to forecast the reach of targeting criteria.

The connector uses the LinkedIn Marketing Solutions API to process search criteria. You can combine the following filters also in a single search. The connector processes other filters client-side within the connector. For example, the following queries are processed server side.

SELECT * FROM AudienceCount WHERE AgeRanges = '(25,34)'

SELECT * FROM AudienceCount WHERE DegreesId = '1234'

SELECT * FROM AudienceCount WHERE FieldsOfStudyId = '1234'

SELECT * FROM AudienceCount WHERE Genders = 'MALE'

SELECT * FROM AudienceCount WHERE IndustriesId = '1234'

SELECT * FROM AudienceCount WHERE JobFunctionsId = '1234'

SELECT * FROM AudienceCount WHERE LocationsId = '1234'

SELECT * FROM AudienceCount WHERE ProfileLocationsId = '1234'

SELECT * FROM AudienceCount WHERE SenioritiesId = '1234'

SELECT * FROM AudienceCount WHERE SkillsId = '1234'

SELECT * FROM AudienceCount WHERE StaffCountRanges = '(11,50)'

SELECT * FROM AudienceCount WHERE TitlesId = '1234'

Select Rules

Audience count reports:


Dimensions	Use 1 or more	AgeRanges, DegreesId, FieldsOfStudyId, Genders, IndustriesId, JobFunctionsId, LocationsId, ProfileLocationsId, SenioritiesId, SkillsId, StaffCountRanges, TitlesId Note: Only 1 dimension is allowed in the OR operation and 1 or more dimensions are allowed in the AND operation. If no dimension is specified the default dimension will be Genders and will be set to both MALE and FEMALE as the default value.

Columns


Name	Type	References	Description
ActiveAudience	Integer		Represents the count of active LinkedIn members matching the specified targeting criteria.
TotalAudience	Integer		Represents the total number of LinkedIn members that meet the defined targeting parameters, regardless of recent activity.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.