BudgetPricing
Provides bid and budget recommendations for campaigns, including minimum, maximum, and suggested bids based on your targeting parameters.
Table Specific Information
Select
The BudgetPricing view provides developers with key insights on pricing metrics (e.g. minimum, maximum and suggested bids) based on targeting criteria.
The connector uses the LinkedIn Marketing Solutions API to process search criteria. You can combine the following filters also in a single search. The connector processes other filters client-side within the connector. For example, the following queries are processed server side.
SELECT * FROM BudgetPricing WHERE AgeRanges = '(25,34)' AND Account = '1234' SELECT * FROM BudgetPricing WHERE DegreesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE FieldsOfStudyId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE Genders = 'MALE' AND Account = '1234' SELECT * FROM BudgetPricing WHERE IndustriesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE JobFunctionsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE LocationsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE ProfileLocationsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE SenioritiesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE SkillsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE StaffCountRanges = '(11,50)' AND Account = '1234' SELECT * FROM BudgetPricing WHERE TitlesId = '1234' AND Account = '1234'
Select Rules
Budget pricing reports:
| Dimensions | Use 1 or more | AgeRanges, DegreesId, FieldsOfStudyId, Genders, IndustriesId, JobFunctionsId, LocationsId, ProfileLocationsId, SenioritiesId, SkillsId, StaffCountRanges, TitlesId
Note: If no dimension is specified the default dimension will be Genders and will be set to both MALE and FEMALE as the default value. |
| Filter | Required | CampaignType, Account, BidType, MatchType
Note: Only 1 dimension is allowed in the OR operation and 1 or more dimensions are allowed in the AND operation. The default value for CampaignType will be TEXT_AD. The default value for BidType will be CPM. The default value for MatchType will be EXACT. If there is no Account specified there will be records for every account that belongs to the user. |
Columns
| Name | Type | References | Description |
| SuggestedBidDefault | String | Represents the suggested bid amount recommended for a given campaign setup. | |
| SuggestedBidMin | String | Indicates the lower end of the suggested bid range for the selected targeting criteria. | |
| SuggestedBidMax | String | Indicates the upper end of the suggested bid range for the selected targeting criteria. | |
| DailyBudgetLimitsDefault | String | Specifies the default daily budget amount recommended by LinkedIn Ads. | |
| DailyBudgetLimitsMin | String | Specifies the minimum allowable daily budget for the campaign. | |
| DailyBudgetLimitsMax | String | Specifies the maximum allowable daily budget for the campaign. | |
| BidLimitsMax | String | Defines the maximum bid amount permitted for the selected campaign type or bidding strategy. | |
| BidLimitsMin | String | Defines the minimum bid amount allowed, also referred to as the floor price. | |
| Account | String | Uniform Resource Name (URN) that identifies the advertising account associated with the budget or pricing configuration. | |
| CampaignType | String | Specifies the type of campaign.
The allowed values are TEXT_AD, SPONSORED_UPDATES. The default value is TEXT_AD. | |
| BidType | String | Defines the bidding method used for the campaign.
The allowed values are CPM, CPC, CPV. The default value is CPM. | |
| MatchType | String | Specifies the targeting match type used to determine how closely audience attributes must align with defined criteria.
The allowed values are EXACT, AUDIENCE_EXPANDED. The default value is EXACT. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| AgeRange | String | Defines the age ranges used for audience targeting. Supported values: (18, 24), (25, 34), (35, 54), (55, 2147483647). | |
| DegreeId | String | Specifies the educational degrees attained by members for use in audience targeting. | |
| FieldOfStudyId | String | Defines the academic fields of study to target, based on members' profile information. | |
| Gender | String | Specifies gender-based audience targeting criteria. Supported values: MALE, FEMALE. | |
| IndustryId | String | Defines the industries to target based on members' professional backgrounds. | |
| JobFunctionId | String | Specifies the job functions to target, representing broad categories of professional roles. | |
| LocationId | String | Defines the geographic locations to include in audience targeting. | |
| ProfileLocationId | String | Specifies member profile locations for targeting, similar to LocationId but based on a member's listed profile location. | |
| SeniorityId | String | Specifies the seniority levels to target, such as entry-level, manager, or executive. | |
| SkillId | String | Defines the professional skills to target, matched against those listed in members' profiles. | |
| StaffCountRange | String | Defines the organization size range to target. Supported values: (1, 1), (2, 10), (11, 50), (51, 200), (201, 500), (501, 1000), (1001, 5000), (5001, 10000), (10001, 2147483647). | |
| TitleId | String | Specifies the job titles to target, matched against members' current titles. | |
| AudienceMatchingSegmentId | String | Identifies an ad segment consisting of specific entities, such as members or companies, used for audience matching. | |
| RetargetingSegmentId | String | Identifies an ad segment composed of entities previously engaged with your ads, used for retargeting campaigns. | |
| EmployerId | String | Specifies the employer identifier to match against companies listed in members' profiles. | |
| CompanyId | String | Specifies the company identifier to target, matched against companies listed in members' profiles. | |
| InterfaceLocaleId | String | Defines the locale identifier to target, matched against members' preferred language or regional settings. |