ThirdPartyTracking
Retrieves existing third-party tracking tags used to monitor conversions and engagement across external platforms.
Table Specific Information
Select
The Forms view returns a list of the Third-party tracking tags through the ad creative they're associated with. The following request takes in an ad creative URN in the creative parameter to search for third-party tracking tags linked to that ad creative.
The adapter uses the LinkedInAds API to process search criteria that refer to the Status column. The adapter processes other filters client-side within the adapter. For example, the following queries are processed server side.
SELECT * FROM ThirdPartyTracking WHERE Creative = '123456'
Insert
To create a new third-party tracking tag there are some fields that are required in initial creation which are: Creative, Event, Platform, TrackingUrl.
INSERT INTO ThirdPartyTracking ( Creative, Event, Platform, TrackingUrl ) VALUES ( 'urn:li:sponsoredCreative:722479053', 'IMPRESSION', 'DOUBLECLICK', 'https://serverside.doubleclick.net/ddm/trackimp/N8480.281152LINKEDINUS/B20690748.213458830;dc_trk_aid=512607074;dc_trk_cid=107409144;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?' );
Delete
To remove a third-party tracking tag from a creative, use a DELETE statement. Note that the Id column is required in the WHERE clause.
DELETE FROM ThirdPartyTracking WHERE Id = '722492693';
Columns
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
Unique identifier assigned to the third-party tracking tag configuration. | |
| Creative | String | False |
Identifier of the ad creative associated with the third-party tracking tag. | |
| Account | String | True |
Uniform Resource Name (URN) that identifies the advertising account linked to the third-party tracking tag. | |
| Event | String | False |
Specifies the event being tracked. The allowed values are IMPRESSION, CLICK. | |
| Platform | String | False |
Indicates the third-party tracking platform or provider used for analytics and attribution. The allowed values are DOUBLECLICK. | |
| TrackingUrl | String | False |
URL endpoint used to track activity for the specified event through the third-party tracking system. | |
| Created | Timestamp | True |
Date and time when the third-party tracking tag configuration was created. | |
| LastModified | Timestamp | True |
Date and time when the third-party tracking tag configuration was last updated. |