The CData Sync App provides a straightforward way to continuously pipeline your LinkedIn Marketing Solutions data to any database, data lake, or data warehouse, making it easily available for Analytics, Reporting, AI, and Machine Learning.
The LinkedIn Marketing Solutions connector can be used from the CData Sync application to pull data from LinkedIn Marketing Solutions and move it to any of the supported destinations.
The Sync App models entities in version 2.x of the LinkedIn Marketing Solutions REST API as relational tables.
For required properties, see the Settings tab.
For connection properties that are not typically required, see the Advanced tab.
These permissions are defined by access scopes, which determine what data your application can access and what actions it can perform.
This topic provides information about the required access scopes and endpoint domains for the LinkedIn Marketing Solutions Sync App.
Scopes are a way to limit an application's access to a user's data. They define the specific actions that an application can perform on behalf of the user.
For example, a read-only scope might allow an application to view data, while a full access scope might allow it to modify data.
| Scope | Description |
| r_ads | Read-only access to ad accounts. Required for the following views:
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| rw_ads | Read and write access to ad accounts. Required for the following views:
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| r_ads_reporting | Read access to ad reporting and analytics data. Required for the following view: Analytics |
| r_marketing_leadgen_automation | Access to lead generation forms and marketing automation data. Required for the following view: AdFormResponses |
| w_organization_social | Write access to organizational social media content. Required for the following views:
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| r_organization_social | Read-only access to organizational social media content. Required for the following views:
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| w_member_social | Write access to member social media content. Required for the following views:
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| r_member_social | Provides read access to member social media content. Required for the following views:
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| r_compliance | Required to retrieve activities for compliance monitoring and archiving. Required for the following views:
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| w_compliance | Manage and delete data on behalf of an authenticated member for compliance requirements. This is a private permission and access is granted to select developers. Required for the following views:
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Endpoint domains are the specific URLs that the application needs to communicate with in order to authenticate, retrieve records, and perform other essential operations.
Allowlisting these domains ensures that the network traffic between your application and the API is not blocked by firewalls or security settings.
Note: Most users do not need to make any special configurations. Allowlisting is typically only necessary for environments with strict security measures, such as restricted outbound network traffic.
| Domain | Always Required | Description |
| accounts.linkedin.com | TRUE | The subdomain used for OAuth. |
| api.linkedin.com | TRUE | The subdomain used for accessing various services. |
This section details a selection of advanced features of the LinkedIn Marketing Solutions Sync App.
The Sync App supports the use of user defined views, virtual tables whose contents are decided by a pre-configured user defined query. These views are useful when you cannot directly control queries being issued to the drivers. For an overview of creating and configuring custom views, see User Defined Views .
Use SSL Configuration to adjust how Sync App handles TLS/SSL certificate negotiations. You can choose from various certificate formats;. For further information, see the SSLServerCert property under "Connection String Options" .
Configure the Sync App for compliance with Firewall and Proxy, including Windows proxies and HTTP proxies. You can also set up tunnel connections.
For further information, see Query Processing.
By default, the Sync App attempts to negotiate TLS with the server. The server certificate is validated against the default system trusted certificate store. You can override how the certificate gets validated using the SSLServerCert connection property.
To specify another certificate, see the SSLServerCert connection property.
To authenticate to an HTTP proxy, set the following:
Set the following properties:
The CData Sync App models entities in the LinkedIn Marketing Solutions API as tables, views, and stored procedures. These are defined in schema files, which are simple, text-based configuration files. API limitations and requirements are documented in this section; you can use the SupportEnhancedSQL feature, set by default, to circumvent most of these limitations.
The CData Sync App models the data in Views so that it can be easily queried and updated.
Views are tables that cannot be modified. Typically, read-only data are shown as views.
Stored Procedures are function-like interfaces to the data source. They can be used to search, update, and modify information in the data source.
Views are similar to tables in the way that data is represented; however, views are read-only.
Queries can be executed against a view as if it were a normal table.
| Name | Description |
| Accounts | The Account status finder returns all accounts in a specified status that the authenticated user has access to. |
| AdFormResponses | Query the response data for leads that filled out a Lead Form. Collecting Lead Form responses requires the user to be the owner of the Lead Form. |
| Analytics | The Analytics API provides account, campaign, and creative level insights on click intelligence numbers. |
| AudienceCount | The Audience Count API allows advertisers to forecast the reach of targeting criteria. |
| BudgetPricing | The LinkedIn Budget Pricing API provides developers with key insights on pricing metrics (e.g. minimum, maximum and suggested bids) based on targeting criteria. |
| CampaignGroups | The Campaign status finder returns all campaigns in a specified status that the authenticated user has access to. |
| CampaignInsights | The Insights API offers analysis of a campaign's budget utilization, and identifies modifications that can be made to a bid, daily budget, or total budget to maximize utilization or impressions. |
| Campaigns | The Ad Campaign status finder returns all campaigns in a specified status that the authenticated user has access to. |
| Conversions | Retrieves a list of Conversions. Conversions are actions a member makes that are valuable to your business. |
| Creatives | The Ad Creatives search finder allows you to search for creatives by id, campaign URN, status, or reference URN. |
| Degrees | Degree taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| FieldsOfStudy | Fields of study taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| Forms | Query form data for the forms that belong to a specified owner (account). |
| GeoLocations | Provides the display name for a given geo Id, or a set of geo Ids. |
| Industries | Industry taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| JobFunctions | Job function taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| Posts | Retrieve all posts for an organization. |
| Seniorities | Seniority taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| Skills | Skills taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
| SocialActions | The socialActions API allows access to both personal and organization social actions. |
| ThirdPartyTracking | Use thirdPartyTrackingTags to retrieve a previously created third-party tracking tag. |
| Titles | Titles taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names. |
The Account status finder returns all accounts in a specified status that the authenticated user has access to.
The Accounts view returns a list of the accounts that belong to the authenticated user so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Accounts WHERE Status = 'ACTIVE'
| Name | Type | Description |
| Id | String | Id of the account |
| Name | String | A label for the account |
| Currency | String | The account's ISO-4217currency code. |
| Type | String | The type of account. |
| NotifiedOnCreativeRejection | Boolean | Indicates if creative contact is notified when a creative has been rejected due to content. |
| NotifiedOnEndOfCampaign | Boolean | Indicates if campaign contact is notified when an associated campaign has been completed. |
| Status | String | Status of the account |
| NotifiedOnCampaignOptimization | Boolean | Indicates if campaign contact is notified about campaign optimization opportunities. |
| Version | String | Version of the account |
| Reference | String | The entity on whose behalf the account advertises. |
| NotifiedOnCreativeApproval | Boolean | Indicates if creative contact is notified when a creative has been reviewed and approved. |
| AuditStampsCreator | String | The person who created audit stamps for the first time |
| AuditStampsCreatedAt | Datetime | The datetime in which the audit stamp was created first |
| AuditStampsLastModifier | String | Last modifier of the Audit stamps |
| AuditStampsLastModifiedAt | Datetime | Last modified datetime of the audit stamps |
Query the response data for leads that filled out a Lead Form. Collecting Lead Form responses requires the user to be the owner of the Lead Form.
The Account and LeadType columns must be specified in the criteria to use this view.
For the Account column, the = operator is fully supported server-side. The IN operator is partially supported server-side and partially client-side. Refer to the query examples below:
SELECT * FROM AdFormResponses WHERE Account = '512859024';
SELECT * FROM AdFormResponses WHERE Account IN ('512859024', '513009855');
To satisfy the requirement mentioned in the beginning, we internally post-process the queries above to the following before executing:
SELECT * FROM AdFormResponses WHERE Account = '512859024' AND LeadType = 'STANDARD';
SELECT * FROM AdFormResponses WHERE Account IN ('512859024', '513009855') AND LeadType = 'STANDARD';
For the LeadType column, the = operator is fully supported server-side. The IN operator is partially supported server-side and partially client-side. Refer to the query examples below:
SELECT * FROM AdFormResponses WHERE LeadType = 'STANDARD';
SELECT * FROM AdFormResponses WHERE LeadType IN ('STANDARD', 'COMPANY');
To satisfy the requirement mentioned in the beginning, we internally post-process the queries above to the following before executing:
SELECT * FROM AdFormResponses WHERE LeadType = 'STANDARD' AND Account IN (SELECT Id FROM Accounts);
SELECT * FROM AdFormResponses WHERE LeadType IN ('STANDARD', 'COMPANY') AND Account IN (SELECT Id FROM Accounts);
When no criteria is specified as shown below:
SELECT * FROM AdFormResponses;, we internally post-process the query to the following before executing:
SELECT * FROM AdFormResponses WHERE Account IN (SELECT Id FROM Accounts) AND LeadType = 'STANDARD';
The rest of the query is processed client-side.
| Name | Type | Description |
| Id [KEY] | String | Identifier for the form response. |
| Account | String | Identifier for the owner of the form. This is the advertiser account. |
| Campaign | String | URN identifying the campaign to which the form response is responding. |
| Creative | String | URN identifying the creative to which the form response is responding. |
| Form | String | URN identifying which form this response responds to. |
| SubmitedAt | Datetime | Timestamp for when the form response was submitted. |
| LeadType | String | Type of the lead. This field indicates whether the lead is collected from sponsored content or viral share. Defaults to SPONSORED. |
| TestLead | Boolean | Whether the lead is a test lead. |
| ConsentResponses | String | A JSON object containing all the consent responses. |
| Answers | String | A JSON object containing all the answers and the respective questions. |
The Analytics API provides account, campaign, and creative level insights on click intelligence numbers.
The Analytics view provides account, campaign, and creative level insights on click intelligence numbers. Examples of these insights include clicks, shares, and impressions.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT ReportStartTime, ReportEndTime, Clicks, Impressions, Follows, TotalEngagements FROM Analytics WHERE ReportStartTime = '07/20/2016' AND Account = '123456789' AND Granularity = 'MONTHLY'
Analytic reports:
| Dimensions | Required | FinderMethod, ReportStartTime, Granularity |
| Optional | ReportEndTime, CampaignType | |
| If FinderMethod is Analytics | Use 0 or 1 (Default is Campaign) | Company, Account, Share, Campaign, CampaignGroup, Creative, Conversion, ServingLocation, CardIndex, MemberCompanySize, MemberIndustry, MemberSeniority, MemberJobTitle, MemberJobFunction, MemberCountry, MemberRegion, MemberCompany |
| If FinderMethod is Statistics | Use 1 or 2 (Default is Campaign) | Company, Account, Share, Campaign, CampaignGroup, Creative, Conversion, ServingLocation, CardIndex
Note: The default value for FinderMethod will be Analytics. The default value for Granularity will be MONTHLY. The default time window will be the last year period. |
| Metrics | Use 1 or more | ActionClicks, AdUnitClicks, CardClicks, CardImpressions, Clicks, CommentLikes, Comments, CompanyPageClicks, ConversionValueInLocalCurrency, CostInLocalCurrency, CostInUsd, StartPeriod, EndPeriod, ExternalWebsiteConversions, ExternalWebsitePostClickConversions, ExternalWebsitePostViewConversions, Follows, FullScreenPlays, Impressions, LandingPageClicks, LeadGenerationMailContactInfoShares, LeadGenerationMailInterestedClicks, Likes, OneClickLeadFormOpens, OneClickLeads, Opens, OtherEngagements, Pivot, PivotValue, Shares, TextUrlClicks, TotalEngagements, VideoCompletions, VideoFirstQuartileCompletions, VideoMidpointCompletions, VideoStarts, VideoThirdQuartileCompletions, VideoViews, ViralCardClicks, ViralCardImpressions, ViralClicks, ViralComments, ViralCompanyPageClicks, ViralExternalWebsiteConversions, ViralExternalWebsitePostClickConversions, ViralExternalWebsitePostViewConversions, ViralFollows, ViralFullScreenPlays, ViralImpressions, ViralLandingPageClicks, ViralLikes, ViralOneClickLeadFormOpens, ViralOneClickLeads, ViralOtherEngagements, ViralShares, ViralTotalEngagements, ViralVideoCompletions, ViralVideoFirstQuartileCompletions, ViralVideoMidpointCompletions, ViralVideoStarts, ViralVideoThirdQuartileCompletions, ViralVideoViews, AverageDailyReachMetricsApproximateReach, AverageDailyReachMetricsApproximateFrequency, AverageDailyReachMetricsApproximateCost, AveragePreviousSevenDayReachMetricsApproximateReach, AveragePreviousSevenDayReachMetricsApproximateFrequency, AveragePreviousSevenDayReachMetricsApproximateCost, AveragePreviousThirtyDayReachMetricsApproximateReach, AveragePreviousThirtyDayReachMetricsApproximateFrequency, AveragePreviousThirtyDayReachMetricsApproximateCost, ApproximateMemberReach, ValidWorkEmailLeads, PostClickRegistrations, PostViewRegistrations, DownloadClicks, QualifiedLeads, CostPerQualifiedLead, MessagingAdvertSendCount, MessagingAdvertOpenCount |
| Filter | Use 1 or more | Account, Campaign, Creative
Note: If there are no filters specified the default filter will be all the accounts that belong to the user. |
| Name | Type | Description |
| Company | String | Pivot value which groups the result by advertiser's company. |
| Account | String | Pivot value which groups the result by account. |
| Share | String | Pivot value which groups the result by sponsored share. |
| Campaign | String | Pivot value which groups the result by campaign. |
| Creative | String | Pivot value which groups the result by creative. |
| CampaignGroup | String | Pivot value which groups the result by campaign group. |
| Conversion | String | Pivot value which groups the result by conversion. |
| ServingLocation | String | Pivot value which groups the result by serving location. |
| CardIndex | String | Pivot value which groups the result by card index. |
| MemberCompanySize | String | Pivot value which groups the result by member company size. |
| MemberIndustry | String | Pivot value which groups the result by member industry. |
| MemberSeniority | String | Pivot value which groups the result by member seniority. |
| MemberJobTitle | String | Pivot value which groups the result by member job title. |
| MemberJobFunction | String | Pivot value which groups the result by member job function. |
| MemberCountry | String | Pivot value which groups the result by member country. |
| MemberRegion | String | Pivot value which groups the result by member region. |
| MemberCounty | String | Pivot value which groups the result by member county. |
| MemberCompany | String | Pivot value which groups the result by member company. |
| PlacementName | String | Pivot value which groups the result by member company. |
| ImpressionDeviceType | String | Pivot value which groups the result by member company. |
| CampaignType | String | Match result by campaign type. |
| Granularity | String | Time granularity of results.
The default value is MONTHLY. |
| FinderMethod | String | Designates the query finder. The only allowed values are analytics or statistics.
The default value is analytics. |
| ReportStartTime | String | The start time of the period. |
| ReportEndTime | String | The end time of the period. |
| EventStage | String | Organize results based on the stage of the live event. |
| ActionClicks | Long | The count of clicks on the action button of the Sponsored InMail. |
| AdUnitClicks | Long | The count of clicks on the ad unit displayed alongside the Sponsored InMail. |
| CardClicks | Long | The number of clicks for each card of a carousel ad. |
| CardImpressions | Long | The number of impressions shown for each card of a carousel ad. |
| Clicks | Long | The count of chargeable clicks. |
| CommentLikes | Long | The count of likes of a comment. |
| Comments | Long | The count of comments. Sponsored |
| CompanyPageClicks | Long | The count of clicks to view the company page. |
| ConversionValueInLocalCurrency | Decimal | Value of the conversions in the account's local currency based on rules defined by the advertiser. |
| CostInLocalCurrency | Decimal | Cost in the account's local currency based on the pivot and timeGranularity. |
| CostInUsd | Decimal | Cost in USD based on the pivot and timeGranularity. |
| UsageStartTime | String | Date start covered by the report data point. |
| UsageEndTime | String | Date end covered by the report data point. |
| ExternalWebsiteConversions | Long | The count of conversions indicated by pixel loads on an external advertiser website. |
| ExternalWebsitePostClickConversions | Long | The count of post-click conversions indicated by pixel loads on an external advertiser website. |
| ExternalWebsitePostViewConversions | Long | The count of post-view conversions indicated by pixel loads on an external advertiser website. |
| Follows | Long | The count of follows. Sponsored |
| FullScreenPlays | Long | A user taps on the video, going into video view mode. |
| Impressions | Long | This is the count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails. |
| LandingPageClicks | Long | The count of clicks which take the user to the creative landing page. |
| LeadGenerationMailContactInfoShares | Long | The number of times a user shared contact info through the One Click Leadgen for Sponsored InMail. |
| LeadGenerationMailInterestedClicks | Long | The count of InMail recipients showing interest. |
| Likes | Long | The count of likes. |
| OneClickLeadFormOpens | Long | The count of times a user opened the lead form for a One Click Lead Gen campaign. |
| OneClickLeads | Long | The count of leads generated through One Click Lead Gen. |
| Opens | Long | The count of opens of Sponsored InMail. |
| OtherEngagements | Long | The count of user interactions with the ad unit that do not fit into any other more specific category. |
| Shares | Long | The count of shares. |
| TextUrlClicks | Long | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. |
| TotalEngagements | Long | The count of all user interactions with the ad unit. |
| VideoCompletions | Long | The count of video ads that played 97-100% of the video. |
| VideoFirstQuartileCompletions | Long | The count of video ads that played through the first quartile of the video. |
| VideoMidpointCompletions | Long | The count of video ads that played through the midpoint of the video. |
| VideoStarts | Long | The count of video ads that were started by a user. |
| VideoThirdQuartileCompletions | Long | The count of video ads that played through the third quartile of the video. |
| VideoViews | Long | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. |
| ViralCardClicks | Long | The number of viralClicks for each card of a carousel ad. |
| ViralCardImpressions | Long | The number of viralImpressions shown for each card of a carousel ad. |
| ViralClicks | Long | The count of clicks on viral impressions. |
| ViralComments | Long | The count of comments from viral impressions for this activity. |
| ViralCompanyPageClicks | Long | The count of clicks to view the company page from viral impressions for this activity. |
| ViralExternalWebsiteConversions | Long | The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. |
| ViralExternalWebsitePostClickConversions | Long | The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. |
| ViralExternalWebsitePostViewConversions | Long | The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. |
| ViralFollows | Long | The count of follows from viral impressions for this activity. |
| ViralFullScreenPlays | Long | A user taps on the video, going into video view mode. |
| ViralImpressions | Long | The count of viral impressions for this activity. |
| ViralLandingPageClicks | Long | The count of clicks on viral impressions to take the user to the creative landing page. |
| ViralLikes | Long | The count of likes from viral impressions for this activity. |
| ViralOneClickLeadFormOpens | Long | The count of times a user opened the lead form for viral impressions from a Lead Gen campaign. |
| ViralOneClickLeads | Long | The count of leads generated through One Click Lead Gen from viral impressions for this activity. |
| ViralOtherEngagements | Long | The count of user interactions with viral impressions that do not fit into any other more specific category. |
| ViralShares | Long | The count of shares from viral impressions for this activity. |
| ViralTotalEngagements | Long | The count of all user interactions with a viral ad unit. |
| ViralVideoCompletions | Long | The count of viral video ads that played 97-100% of the video. |
| ViralVideoFirstQuartileCompletions | Long | The count of viral video ads that played through the first quartile of the video. |
| ViralVideoMidpointCompletions | Long | The count of viral video ads that played through the midpoint of the video. |
| ViralVideoStarts | Long | The count of viral video ads that were started by a user. |
| ViralVideoThirdQuartileCompletions | Long | The count of viral video ads that played through the third quartile of the video. |
| ViralVideoViews | Long | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. |
| AverageDailyReachMetricsApproximateReach | Decimal | The average reach, or unique member accounts with at least one impression (daily). |
| AverageDailyReachMetricsApproximateFrequency | Decimal | The average of impressions shown to each member account that received at least one impression (daily). |
| AverageDailyReachMetricsApproximateCost | Decimal | The average of spend on your ads, divided by member accounts reached, multiplied by 1,000 (daily). |
| AveragePreviousSevenDayReachMetricsApproximateReach | Decimal | The average reach, or unique member accounts with at least one impression (last 7 days). |
| AveragePreviousSevenDayReachMetricsApproximateFrequency | Decimal | The average of impressions shown to each member account that received at least one impression (last 7 days). |
| AveragePreviousSevenDayReachMetricsApproximateCost | Decimal | The average of spend on your ads, divided by member accounts reached, multiplied by 1,000 (last 7 days). |
| AveragePreviousThirtyDayReachMetricsApproximateReach | Decimal | The average reach, or unique member accounts with at least one impression (last 30 days). |
| AveragePreviousThirtyDayReachMetricsApproximateFrequency | Decimal | The average of impressions shown to each member account that received at least one impression (last 30 days). |
| AveragePreviousThirtyDayReachMetricsApproximateCost | Decimal | The average of spend on your ads, divided by member accounts reached, multiplied by 1,000 (last 30 days). |
| ApproximateMemberReach | Long | The estimated number of unique member accounts with at least one impression. This metric is only available when the number of days in the date range is less than or equal to 92 days. It will be returned only if the following pivots/columns are specified in the query: Creative, Campaign, CampaignGroup, CampaignType and/or ServingLocation. Additionally, it will not be available for the current UTC day. The expected delay for current UTC day will be 24-48 hours. If the present day is specified in ReportEndTime, the date range will only return reach for days where data exists. |
| ValidWorkEmailLeads | Long | The count of leads with a valid work email that does not use an established free or personal email domain. |
| PostClickRegistrations | Decimal | The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. |
| PostViewRegistrations | Decimal | The number of times a member has registered for an event or seminar after viewing an ad which has a LinkedIn event landing page. |
| DownloadClicks | Long | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. |
| QualifiedLeads | Long | The count of qualified leads shared by the advertiser. Qualified lead is a lead that has been deemed more likely to become a customer compared to other leads, based on their engagement and fit. |
| CostPerQualifiedLead | Decimal | How much money was spent per qualified lead. Ratio is costInLocalCurrency / qualifiedLeads. |
| MessagingAdvertSendCount | Long | The count of sends of Sponsored Messaging ads. |
| MessagingAdvertOpenCount | Long | The count of opens of Sponsored Messaging ads. |
The Audience Count API allows advertisers to forecast the reach of targeting criteria.
The AudienceCount view allows advertisers to forecast the reach of targeting criteria.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. You can combine the following filters also in a single search. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM AudienceCount WHERE AgeRanges = '(25,34)' SELECT * FROM AudienceCount WHERE DegreesId = '1234' SELECT * FROM AudienceCount WHERE FieldsOfStudyId = '1234' SELECT * FROM AudienceCount WHERE Genders = 'MALE' SELECT * FROM AudienceCount WHERE IndustriesId = '1234' SELECT * FROM AudienceCount WHERE JobFunctionsId = '1234' SELECT * FROM AudienceCount WHERE LocationsId = '1234' SELECT * FROM AudienceCount WHERE ProfileLocationsId = '1234' SELECT * FROM AudienceCount WHERE SenioritiesId = '1234' SELECT * FROM AudienceCount WHERE SkillsId = '1234' SELECT * FROM AudienceCount WHERE StaffCountRanges = '(11,50)' SELECT * FROM AudienceCount WHERE TitlesId = '1234'
Audience count reports:
| Dimensions | Use 1 or more | AgeRanges, DegreesId, FieldsOfStudyId, Genders, IndustriesId, JobFunctionsId, LocationsId, ProfileLocationsId, SenioritiesId, SkillsId, StaffCountRanges, TitlesId
Note: Only 1 dimension is allowed in the OR operation and 1 or more dimensions are allowed in the AND operation. If no dimension is specified the default dimension will be Genders and will be set to both MALE and FEMALE as the default value. |
| Name | Type | Description |
| ActiveAudience | Integer | Active audience count for the given targeting criteria. |
| TotalAudience | Integer | Total audience count for the given targeting criteria. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| AgeRange | String | Age ranges to match against member. Supported values are: (18,24), (25,34), (35,54), (55,2147483647) |
| DegreeId | String | Educational degrees attained to match against those of the member. |
| FieldOfStudyId | String | Fields of study to match against those listed by the member. |
| Gender | String | Genders to match against member. Supported values are: MALE, FEMALE |
| IndustryId | String | Industries to be targeted. |
| JobFunctionId | String | Top level groupings of supertitles to be targeted. |
| LocationId | String | Location to be targeted. |
| ProfileLocationId | String | The values are similar to |
| SeniorityId | String | Seniorities to be targeted. |
| SkillId | String | Skills to match against the member's listed skills. |
| StaffCountRange | String | Organization sizes to be targeted. Supported values are: (1,1), (2,10), (11,50), (51,200), (201,500), (501,1000), (1001,5000), (5001,10000), (10001,2147483647) |
| TitleId | String | Job titles to match against the member's current title. |
| AudienceMatchingSegmentId | String | An Ad segment is a collection of entities (such as members or companies) to which ads can be targeted. |
| RetargetingSegmentId | String | An Ad segment is a collection of entities (such as members or companies) to which ads can be targeted. |
| EmployerId | String | Employer ID to match against member's listed companies. |
| CompanyId | String | Company ID to match against member's listed companies. |
| InterfaceLocaleId | String | Locale ID to match against member's preferred locale settings. |
The LinkedIn Budget Pricing API provides developers with key insights on pricing metrics (e.g. minimum, maximum and suggested bids) based on targeting criteria.
The BudgetPricing view provides developers with key insights on pricing metrics (e.g. minimum, maximum and suggested bids) based on targeting criteria.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. You can combine the following filters also in a single search. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM BudgetPricing WHERE AgeRanges = '(25,34)' AND Account = '1234' SELECT * FROM BudgetPricing WHERE DegreesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE FieldsOfStudyId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE Genders = 'MALE' AND Account = '1234' SELECT * FROM BudgetPricing WHERE IndustriesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE JobFunctionsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE LocationsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE ProfileLocationsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE SenioritiesId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE SkillsId = '1234' AND Account = '1234' SELECT * FROM BudgetPricing WHERE StaffCountRanges = '(11,50)' AND Account = '1234' SELECT * FROM BudgetPricing WHERE TitlesId = '1234' AND Account = '1234'
Budget pricing reports:
| Dimensions | Use 1 or more | AgeRanges, DegreesId, FieldsOfStudyId, Genders, IndustriesId, JobFunctionsId, LocationsId, ProfileLocationsId, SenioritiesId, SkillsId, StaffCountRanges, TitlesId
Note: If no dimension is specified the default dimension will be Genders and will be set to both MALE and FEMALE as the default value. |
| Filter | Required | CampaignType, Account, BidType, MatchType
Note: Only 1 dimension is allowed in the OR operation and 1 or more dimensions are allowed in the AND operation. The default value for CampaignType will be TEXT_AD. The default value for BidType will be CPM. The default value for MatchType will be EXACT. If there is no Account specified there will be records for every account that belongs to the user. |
| Name | Type | Description |
| SuggestedBidDefault | String | The suggested bid |
| SuggestedBidMin | String | Low end of suggested bid range |
| SuggestedBidMax | String | High end of suggested bid range |
| DailyBudgetLimitsDefault | String | Default daily budget |
| DailyBudgetLimitsMin | String | Minimum daily budget |
| DailyBudgetLimitsMax | String | Maximum daily budget |
| BidLimitsMax | String | The maximum bid allowed |
| BidLimitsMin | String | The minimum bid allowed, also known as the floor price |
| Account | String | Sponsored account URN. |
| CampaignType | String | The campaign type.
The default value is TEXT_AD. |
| BidType | String | The bidding type.
The default value is CPM. |
| MatchType | String | The matching type.
The default value is EXACT. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| AgeRange | String | Age ranges to match against member. Supported values are: (18,24), (25,34), (35,54), (55,2147483647) |
| DegreeId | String | Educational degrees attained to match against those of the member. |
| FieldOfStudyId | String | Fields of study to match against those listed by the member. |
| Gender | String | Genders to match against member. Supported values are: MALE, FEMALE |
| IndustryId | String | Industries to be targeted. |
| JobFunctionId | String | Top level groupings of supertitles to be targeted. |
| LocationId | String | Location to be targeted. |
| ProfileLocationId | String | The values are similar to |
| SeniorityId | String | Seniorities to be targeted. |
| SkillId | String | Skills to match against the member's listed skills. |
| StaffCountRange | String | Organization sizes to be targeted. Supported values are: (1,1), (2,10), (11,50), (51,200), (201,500), (501,1000), (1001,5000), (5001,10000), (10001,2147483647) |
| TitleId | String | Job titles to match against the member's current title. |
| AudienceMatchingSegmentId | String | An Ad segment is a collection of entities (such as members or companies) to which ads can be targeted. |
| RetargetingSegmentId | String | An Ad segment is a collection of entities (such as members or companies) to which ads can be targeted. |
| EmployerId | String | Employer ID to match against member's listed companies. |
| CompanyId | String | Company ID to match against member's listed companies. |
| InterfaceLocaleId | String | Locale ID to match against member's preferred locale settings. |
The Campaign status finder returns all campaigns in a specified status that the authenticated user has access to.
The CampaignGroups view returns a list of the campaign groups that belong to the authenticated user so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM CampaignGroups WHERE Status = 'ACTIVE'
| Name | Type | Description |
| Id | String | Numerical identifier for the campaign group |
| Account | String | URN identifying the advertising account associated with the Campaign Group. This value is immutable once set |
| Name | String | The name of the Campaign Group. Primarily used to make it easier to reference a Campaign Group and to recall its purpose |
| Status | String | Current Status of the campaign group |
| TotalBudgetAmount | Decimal | Maximum amount to spend over the life of the Campaign Group. |
| TotalBudgetCurrencyCode | String | ISO currency code. The currency code must match that of the parent account. |
| ScheduleStartTime | Datetime | Represents the inclusive (greater than or equal to) value in which to start the range. |
| ScheduleEndTime | Datetime | Scheduled date range to run associated objects. |
| Backfilled | Boolean | Flag that denotes whether the Campaign Group was created organically or was created to backfill existing campaigns. |
| AdAccountId | String | Id of the account |
The Insights API offers analysis of a campaign's budget utilization, and identifies modifications that can be made to a bid, daily budget, or total budget to maximize utilization or impressions.
NOTE: This view is deprecated and will be removed in early 2025.
The CampaignInsights view returns a list of the analysis of a campaign's budget utilization, and identifies modifications that can be made to a bid, daily budget, or total budget to maximize utilization or impressions.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM CampaignInsights WHERE Campaign = '123456'
| Name | Type | Description |
| Campaign | String | The campaign to which this recommendation belongs. |
| AverageSpendAmount | String | The average spend of the entity. |
| AverageSpendCurrencyCode | String | The currency code of the average spend. |
| BidAmount | String | A prediction of how much additional impressions could be generated from a different bid. |
| BidCurrencyCode | String | The currency code of additional impressions. |
| RelativeImpressions | Decimal | A prediction of how much additional impressions could be generated from a different bid. |
| BudgetExhaustedAt | Timestamp | Date at which the ad entity's TotalBudget will be exhausted, in Unix Epoch time. |
| CampaignRelevanceScore | Long | A score between 0 and 10 (inclusive) indicating how relevant this campaign is compared to its competitors. |
| DailyBudgetUtilization | Decimal | The average daily budget utilization. |
| TotalBudgetUtilization | Decimal | The fraction of the total budget this ad entity has spent so far. |
The Ad Campaign status finder returns all campaigns in a specified status that the authenticated user has access to.
The Campaigns view returns a list of the campaigns that belong to the authenticated user so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Campaigns WHERE Status = 'ACTIVE'
| Name | Type | Description |
| Id | String | Numerical identifier for the campaign |
| Account | String | URN identifying the advertising account associated with the Campaign. |
| CampaignGroup | String | Numerical identifier for the campaign group. |
| AssociatedEntity | String | An URN for a strongly associated object, with semantics varying based on the Campaign type. |
| AudienceExpansionEnabled | Boolean | Enable Audience Expansion for the campaign provides query expansion for certain targeting criteria |
| CostType | String | CPM - Cost per thousand advertising impressions. CPC - Cost per individual click on the associated link |
| CreativeSelection | String | ROUND_ROBIN - Rotate through available creatives to serve them as easily as possible. OPTIMIZED - Bias selection taking into account such things as expected performance |
| DailyBudgetAmount | String | The amount of money as a real number string |
| DailyBudgetCurrency | String | ISO currency code |
| Country | String | An uppercase two-letter country code as defined by ISO-3166. |
| Language | String | A lowercase two-letter language code as defined by ISO-639. |
| Name | String | The name of the Campaign |
| OffsiteDeliveryEnabled | Boolean | Allow this campaign access to be served on the LinkedIn Advertising Network. |
| ScheduleStartTime | Datetime | Scheduled date range to run associated creatives. |
| ScheduleEndTime | Datetime | Scheduled date range to run associated creatives. |
| Status | String | Current Status of the campaign |
| Type | String | Type of campaign |
| UnitCostAmount | String | Amount to bid per click, impression, or other event depending on the pricing model. |
| UnitCostCurrency | String | Currency of the UnitCostAmount |
| ObjectiveType | String | The Campaign Objective type. |
| AdAccountId | String | Id of the account |
| ConnectedTelevisionOnly | Boolean | Flag showing whether this campaign is a Connected Television Only campaign. Allow advertisers to specify when they’re creating a CTV campaign. Not specifying the boolean can be considered false. |
| TimeSpanDuration | Integer | Represents the length of time. |
| TimeSpanUnit | String | Represents the unit of the duration of time |
| Frequency | Integer | The number of times the campaign is shown to a member. |
Retrieves a list of Conversions. Conversions are actions a member makes that are valuable to your business.
The Conversions view returns a list of the insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Conversions WHERE Account = '123456'
| Name | Type | Description |
| Id | String | Numerical identifier for the Conversion. |
| Account | String | URN identifying the advertising account associated with the Conversion. |
| DomainId | String | The insightTagDomain key that this Conversion resides under. |
| Name | String | A short name for this rule, which will be shown in the UI and in reports. |
| Created | String | The timestamp when the Conversion was created. |
| LastModified | String | The timestamp when the Conversion was last modified. |
| LastCallbackAt | String | The timestamp of the last callback from the Conversion. |
| Amount | String | The amount of money as a real number string. |
| CurrencyCode | String | Identifying code for currency type. See currency codes for the valid codes. |
| Type | String | The type of the rule. |
| Enabled | String | Set to true or false to enable or disable this rule from matching on the advertiser's website. |
| ImagePixelTag | String | The HTML representation of the image pixel. |
| PostClickAttributionWindowSize | Integer | The HTML representation of the image pixel. |
| ViewThroughAttributionWindowSize | Integer | The HTML representation of the image pixel. |
The Ad Creatives search finder allows you to search for creatives by id, campaign URN, status, or reference URN.
The Creatives view returns a list of the creatives that belong to the authenticated user so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Id, Account, Campaign, and IntendedStatus columns. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Creatives WHERE Id = '179345687'
SELECT * FROM Creatives WHERE Account = '510013292'
SELECT * FROM Creatives WHERE Account IN ('510013292', '510013293')
SELECT * FROM Creatives WHERE Campaign = '198952936'
SELECT * FROM Creatives WHERE IntendedStatus = 'ACTIVE'
| Name | Type | Description |
| Id | String | Numerical identifier for the creative. |
| Account | String | URN identifying the advertising account associated with the creative. |
| Campaign | String | URN identifying the campaign associated with the creative. |
| Content | String | Content sponsored in the creative. |
| CreatedAt | Datetime | Datetime when the creative was first created |
| CreatedBy | String | Entity that developed the creative. |
| IntendedStatus | String | Creative user intended status. |
| IsServing | Boolean | This indicates whether the creative is currently being served or not. |
| ServingHoldReasons | String | Array that contains all the reasons why the creative is not serving. |
| LastModifiedAt | Datetime | Datetime when the creative was last modified. |
| LastModifiedBy | String | Entity that modified the creative. |
| ReviewStatus | String | The current review status of the creative. |
| IsTest | Boolean | Flag showing whether this creative is a test creative, i.e., belongs to a test campaign. |
| AdAccountId | String | Id of the account |
| CallToActionLabel | String | Label for the CallToAction button. Present only if the campaign objective is LEAD_GENERATION. |
| CallToActionFormId | String | The Id of the corresponding form which the call to action redirects to. Present only if the campaign objective is LEAD_GENERATION. |
| RejectionReasons | String | A comma-seperated list of values with reasons explaining why the creative has been rejected. |
| Name | String | The name of the creative that can be set by advertiser; primarily used to make it easier to reference a Creative and to recall its purpose. |
Degree taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The Degrees view returns a list of the degrees found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Degrees
| Name | Type | Description |
| Id | String | Degree id |
| URN | String | Standardized degree URN |
| Name | String | Degree name in various locales. Represented as MultiLocaleString type. |
Fields of study taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The FieldsOfStudy view returns a list of the fields of study found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM FieldsOfStudy
| Name | Type | Description |
| Id | String | Field of study id |
| URN | String | Standardized field of study URN |
| Name | String | Field of study name in various locales. Represented as MultiLocaleString type. |
Query form data for the forms that belong to a specified owner (account).
The Account column must be specified in the criteria to use this view.
For the Account column, the = operator is fully supported server-side. The IN operator is partially supported server-side and partially client-side. Refer to the query examples below:
SELECT * FROM Forms WHERE Account = '512859024';
SELECT * FROM Forms WHERE Account IN ('512859024', '513009855');
When no criteria is specified as shown below:
SELECT * FROM Forms;, we internally post-process the query to the following before executing:
SELECT * FROM Forms WHERE Account IN (SELECT Id FROM Accounts);
The rest of the query is processed client-side.
| Name | Type | Description |
| Id [KEY] | String | Identifier for the form. |
| Account | String | Identifier for the owner of the form. This is the advertiser account. |
| Created | Timestamp | Timestamp for creation of the form. |
| LastModified | Timestamp | Timestamp for last modification of the form. |
| Description | String | Description of the form, visible to both the owner and the viewer. |
| Headline | String | Headline of the form, visible to both the owner and the viewer. |
| LandingPage | String | The landing page URL after the viewer clicks on submit. |
| LegalDisclaimer | String | Advertiser's legal disclaimer to accompany this form. |
| Name | String | Name of the form, visible to the owner of the form but not visible to the viewer. |
| PrivacyPolicy | String | The URL of the privacy policy that covers any data passed to the owner of the form. |
| Country | String | A lowercase two-letter language code as defined by ISO-639-1 |
| Language | String | An uppercase two-letter country code as defined by ISO-3166. |
| ReviewStatus | String | The status of the review of the form. |
| ReviewedAt | Timestamp | Timestamp for when the form's review status was initiated/last updated. |
| Status | String | Indicates the state of review for the Lead Form. Can be one of the following: DRAFT, SUBMITTED, PAUSED, ARCHIVED, or CANCELED. |
| VersionTag | String | The number of times the form has been modified. |
Provides the display name for a given geo Id, or a set of geo Ids.
The Id column must be specified in the criteria to use this view.
For The Id column, the = operator is fully supported server-side. The IN operator is partially supported server-side and partially client-side. Refer to the query examples below:
SELECT * FROM GeoLocations WHERE Id = '123456';
SELECT * FROM GeoLocations WHERE Id IN ('123456', '234567');
The rest of the query is processed client-side.
| Name | Type | Description |
| Id [KEY] | String | Identifier for the location. |
| Name | String | The name of the location. |
| LocaleCountry | String | An uppercase two-letter country code as defined by ISO-3166. |
| LocaleLanguage | String | A lowercase two-letter language code as defined by ISO-639. |
Industry taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The Industries view returns a list of the industries found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Industries
| Name | Type | Description |
| Id | String | Industry id |
| URN | String | Standardized industry URN |
| Name | String | Industry name in various locales. Represented as MultiLocaleString type. |
| ChildrenIndustries | String | The URNs of the children industries associated with this node. |
| ParentIndustries | String | The URNs of the parent industry associated with this node. |
Job function taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The JobFunctions view returns a list of the Job Functions found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM JobFunctions
| Name | Type | Description |
| Id | String | Job function id |
| URN | String | Standardized Job function URN |
| Name | String | Job function name in various locales. Represented as MultiLocaleString type. |
Retrieve all posts for an organization.
The OrganizationId column is required and must be specified in the criteria to use this view.
The Sync App will use the LinkedIn Marketing Solutions API to process WHERE clause conditions built with the following column and operator. The rest of the filter is executed client side within the Sync App.
"com.linkedin.common.CompanyAttributedEntity": { "company": "urn:li:organization:12345" }
SELECT * FROM Posts WHERE OrganizationId = '123456789'
| Name | Type | Description |
| Id [KEY] | String | Id of the post. |
| Author | String | Author of the post. |
| Commentary | String | The user generated commentary for the post. |
| Content | String | The posted content. |
| CreatedAt | Datetime | Datetime when the post was created. |
| IsReshareDisabledByAuthor | Boolean | Indicates whether resharing of the post has been disabled by the author. |
| LastModifiedAt | Datetime | Datetime when the post was lastly modified. |
| LifecycleState | String | Lifecycle state of the post. |
| PublishedAt | Datetime | Datetime at which the content was published. |
| Visibility | String | Visibility restrictions on content. |
| OrganizationId | String | Id of the organization who created the post. |
| ContentLandingPage | String | Web page that is opened when the member clicks on the associated content. |
| IsDirectSponsoredContent | Boolean | Whether or not this post is Direct Sponsored Content. |
| DirectSponsoredContentAdAccount | String | The Ad Account that created the Direct Sponsored Content. |
| DirectSponsoredContentAdType | String | The type of Direct Sponsored Content. |
| DirectSponsoredContentName | String | Plain text name of the Direct Sponsored Content post. |
| DirectSponsoredContentStatus | String | The status of the advertising company content. |
Seniority taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The Seniorities view returns a list of the seniority positions found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Seniorities
| Name | Type | Description |
| Id | String | Seniority id |
| URN | String | Standardized Seniority URN |
| Name | String | Seniority name in various locales. Represented as MultiLocaleString type. |
Skills taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The Skills view returns a list of the job skills found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Skills
| Name | Type | Description |
| Id | String | skill id |
| Name | String | skill name in various locales. Represented as MultiLocaleString type. |
The socialActions API allows access to both personal and organization social actions.
The Sync App will use the LinkedIn Marketing Solutions API to process WHERE clause conditions built with the following column and operator. The rest of the filter is executed client side within the Sync App.
For example, the following queries are processed server side:
SELECT * FROM SocialActions WHERE UGCPostId = 'urn:li:share:12345'
SELECT * FROM SocialActions WHERE UGCPostId IN ('urn:li:share:12345', 'urn:li:share:23456')
| Name | Type | Description |
| TotalFirstLevelComments | Integer | Total number of first level comments. |
| AggregatedTotalComments | Integer | Total number of aggregated comments. |
| LikedByCurrentUser | Boolean | Indicator if the post is liked by current user. |
| TotalLikes | Integer | Total number of likes. |
| Target | String | Total number of likes. |
| UGCPostId | String | Id of UGC Post. |
Use thirdPartyTrackingTags to retrieve a previously created third-party tracking tag.
The Forms view returns a list of the Third-party tracking tags through the ad creative they're associated with. The following request takes in an ad creative URN in the creative parameter to search for third-party tracking tags linked to that ad creative.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria that refer to the Status column. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM ThirdPartyTracking WHERE Creative = '123456'
| Name | Type | Description |
| Id | String | The campaign to which this recommendation belongs. |
| Creative | String | The campaign to which this recommendation belongs. |
| Account | String | The average spend of the entity. |
| Event | String | The currency code of the average spend. |
| Platform | String | A prediction of how much additional impressions could be generated from a different bid. |
| TrackingUrl | String | The currency code of additional impressions. |
| Created | Timestamp | A prediction of how much additional impressions could be generated from a different bid. |
| LastModified | Timestamp | Date at which the ad entity's TotalBudget will be exhausted, in Unix Epoch time. |
Titles taxonomy is used to standardize data across the LinkedIn platform. Use this API to retrieve standardized URNs and their names.
The Titles view returns a list of the job titles found accross LinkedIn so they can be used as dimensions in analytic requests.
The Sync App uses the LinkedIn Marketing Solutions API to process search criteria. The Sync App processes other filters client-side within the Sync App. For example, the following queries are processed server side.
SELECT * FROM Titles
| Name | Type | Description |
| Id | String | Titles id |
| URN | String | Standardized Titles URN |
| Name | String | Titles name in various locales. Represented as MultiLocaleString type. |
The connection string properties are the various options that can be used to establish a connection. This section provides a complete list of the options you can configure in the connection string for this provider. Click the links for further details.
For more information on establishing a connection, see Establishing a Connection.
| Property | Description |
| OAuthClientId | Specifies the client Id that was assigned the custom OAuth application was created. (Also known as the consumer key.) This ID registers the custom application with the OAuth authorization server. |
| OAuthClientSecret | Specifies the client secret that was assigned when the custom OAuth application was created. (Also known as the consumer secret ). This secret registers the custom application with the OAuth authorization server. |
| Scope | A specific scope that the user requires the access token. |
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
| Property | Description |
| FirewallType | Specifies the protocol the provider uses to tunnel traffic through a proxy-based firewall. |
| FirewallServer | Identifies the IP address, DNS name, or host name of a proxy used to traverse a firewall and relay user queries to network resources. |
| FirewallPort | Specifies the TCP port to be used for a proxy-based firewall. |
| FirewallUser | Identifies the user ID of the account authenticating to a proxy-based firewall. |
| FirewallPassword | Specifies the password of the user account authenticating to a proxy-based firewall. |
| Property | Description |
| ProxyAutoDetect | Specifies whether the provider checks your system proxy settings for existing proxy server configurations, rather than using a manually specified proxy server. |
| ProxyServer | The hostname or IP address of the proxy server that you want to route HTTP traffic through. |
| ProxyPort | The TCP port on your specified proxy server (set in the ProxyServer connection property) that has been reserved for routing HTTP traffic to and from the client. |
| ProxyAuthScheme | Specifies the authentication method the provider uses when authenticating to the proxy server specified in the ProxyServer connection property. |
| ProxyUser | The username of a user account registered with the proxy server specified in the ProxyServer connection property. |
| ProxyPassword | The password associated with the user specified in the ProxyUser connection property. |
| ProxySSLType | The SSL type to use when connecting to the proxy server specified in the ProxyServer connection property. |
| ProxyExceptions | A semicolon separated list of destination hostnames or IPs that are exempt from connecting through the proxy server set in the ProxyServer connection property. |
| Property | Description |
| LogModules | Specifies the core modules to include in the log file. Use a semicolon-separated list of module names. By default, all modules are logged. |
| Property | Description |
| Location | Specifies the location of a directory containing schema files that define tables, views, and stored procedures. Depending on your service's requirements, this may be expressed as either an absolute path or a relative path. |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
| Tables | Optional setting that restricts the tables reported to a subset of all available tables. For example, Tables=TableA,TableB,TableC . |
| Views | Optional setting that restricts the views reported to a subset of the available tables. For example, Views=ViewA,ViewB,ViewC . |
| Property | Description |
| MaxRows | Specifies the maximum rows returned for queries without aggregation or GROUP BY. |
| Other | Specifies additional hidden properties for specific use cases. These are not required for typical provider functionality. Use a semicolon-separated list to define multiple properties. |
| Pagesize | Specifies the maximum number of results to return from LinkedIn Marketing Solutions, per page. This setting overrides the default page size set by the datasource, which is optimized for most use cases. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns. Use the format 'TableName=ColumnName;TableName=ColumnName'. The default is an empty string, which disables this property. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. The default is 60 seconds. Set to 0 to disable the timeout. |
| UserDefinedViews | Specifies a filepath to a JSON configuration file defining custom views. The provider automatically detects and uses the views specified in this file. |
This section provides a complete list of the OAuth properties you can configure in the connection string for this provider.
| Property | Description |
| OAuthClientId | Specifies the client Id that was assigned the custom OAuth application was created. (Also known as the consumer key.) This ID registers the custom application with the OAuth authorization server. |
| OAuthClientSecret | Specifies the client secret that was assigned when the custom OAuth application was created. (Also known as the consumer secret ). This secret registers the custom application with the OAuth authorization server. |
| Scope | A specific scope that the user requires the access token. |
Specifies the client Id that was assigned the custom OAuth application was created. (Also known as the consumer key.) This ID registers the custom application with the OAuth authorization server.
OAuthClientId is one of a handful of connection parameters that need to be set before users can authenticate via OAuth. For details, see Establishing a Connection.
Specifies the client secret that was assigned when the custom OAuth application was created. (Also known as the consumer secret ). This secret registers the custom application with the OAuth authorization server.
OAuthClientSecret is one of a handful of connection parameters that need to be set before users can authenticate via OAuth. For details, see Establishing a Connection.
A specific scope that the user requires the access token.
This property must be set in the connection string to get a scoped token with specific privileges.
This section provides a complete list of the SSL properties you can configure in the connection string for this provider.
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
Specifies the certificate to be accepted from the server when connecting using TLS/SSL.
If using a TLS/SSL connection, this property can be used to specify the TLS/SSL certificate to be accepted from the server. Any other certificate that is not trusted by the machine is rejected.
This property can take the following forms:
| Description | Example |
| A full PEM Certificate (example shortened for brevity) | -----BEGIN CERTIFICATE----- MIIChTCCAe4CAQAwDQYJKoZIhv......Qw== -----END CERTIFICATE----- |
| A path to a local file containing the certificate | C:\cert.cer |
| The public key (example shortened for brevity) | -----BEGIN RSA PUBLIC KEY----- MIGfMA0GCSq......AQAB -----END RSA PUBLIC KEY----- |
| The MD5 Thumbprint (hex values can also be either space or colon separated) | ecadbdda5a1529c58a1e9e09828d70e4 |
| The SHA1 Thumbprint (hex values can also be either space or colon separated) | 34a929226ae0819f2ec14b4a3d904f801cbb150d |
If not specified, any certificate trusted by the machine is accepted.
Use '*' to signify to accept all certificates. Note that this is not recommended due to security concerns.
This section provides a complete list of the Firewall properties you can configure in the connection string for this provider.
| Property | Description |
| FirewallType | Specifies the protocol the provider uses to tunnel traffic through a proxy-based firewall. |
| FirewallServer | Identifies the IP address, DNS name, or host name of a proxy used to traverse a firewall and relay user queries to network resources. |
| FirewallPort | Specifies the TCP port to be used for a proxy-based firewall. |
| FirewallUser | Identifies the user ID of the account authenticating to a proxy-based firewall. |
| FirewallPassword | Specifies the password of the user account authenticating to a proxy-based firewall. |
Specifies the protocol the provider uses to tunnel traffic through a proxy-based firewall.
A proxy-based firewall (or proxy firewall) is a network security device that acts as an intermediary between user requests and the resources they access. The proxy accepts the request of an authenticated user, tunnels through the firewall, and transmits the request to the appropriate server.
Because the proxy evaluates and transfers data backets on behalf of the requesting users, the users never connect directly with the servers, only with the proxy.
Note: By default, the Sync App connects to the system proxy. To disable this behavior and connect to one of the following proxy types, set ProxyAutoDetect to false.
The following table provides port number information for each of the supported protocols.
| Protocol | Default Port | Description |
| TUNNEL | 80 | The port where the Sync App opens a connection to LinkedIn Marketing Solutions. Traffic flows back and forth via the proxy at this location. |
| SOCKS4 | 1080 | The port where the Sync App opens a connection to LinkedIn Marketing Solutions. SOCKS 4 then passes theFirewallUser value to the proxy, which determines whether the connection request should be granted. |
| SOCKS5 | 1080 | The port where the Sync App sends data to LinkedIn Marketing Solutions. If the SOCKS 5 proxy requires authentication, set FirewallUser and FirewallPassword to credentials the proxy recognizes. |
To connect to HTTP proxies, use ProxyServer and ProxyPort. To authenticate to HTTP proxies, use ProxyAuthScheme, ProxyUser, and ProxyPassword.
Identifies the IP address, DNS name, or host name of a proxy used to traverse a firewall and relay user queries to network resources.
A proxy-based firewall (or proxy firewall) is a network security device that acts as an intermediary between user requests and the resources they access. The proxy accepts the request of an authenticated user, tunnels through the firewall, and transmits the request to the appropriate server.
Because the proxy evaluates and transfers data backets on behalf of the requesting users, the users never connect directly with the servers, only with the proxy.
Specifies the TCP port to be used for a proxy-based firewall.
A proxy-based firewall (or proxy firewall) is a network security device that acts as an intermediary between user requests and the resources they access. The proxy accepts the request of an authenticated user, tunnels through the firewall, and transmits the request to the appropriate server.
Because the proxy evaluates and transfers data backets on behalf of the requesting users, the users never connect directly with the servers, only with the proxy.
Identifies the user ID of the account authenticating to a proxy-based firewall.
A proxy-based firewall (or proxy firewall) is a network security device that acts as an intermediary between user requests and the resources they access. The proxy accepts the request of an authenticated user, tunnels through the firewall, and transmits the request to the appropriate server.
Because the proxy evaluates and transfers data backets on behalf of the requesting users, the users never connect directly with the servers, only with the proxy.
Specifies the password of the user account authenticating to a proxy-based firewall.
A proxy-based firewall (or proxy firewall) is a network security device that acts as an intermediary between user requests and the resources they access. The proxy accepts the request of an authenticated user, tunnels through the firewall, and transmits the request to the appropriate server.
Because the proxy evaluates and transfers data backets on behalf of the requesting users, the users never connect directly with the servers, only with the proxy.
This section provides a complete list of the Proxy properties you can configure in the connection string for this provider.
| Property | Description |
| ProxyAutoDetect | Specifies whether the provider checks your system proxy settings for existing proxy server configurations, rather than using a manually specified proxy server. |
| ProxyServer | The hostname or IP address of the proxy server that you want to route HTTP traffic through. |
| ProxyPort | The TCP port on your specified proxy server (set in the ProxyServer connection property) that has been reserved for routing HTTP traffic to and from the client. |
| ProxyAuthScheme | Specifies the authentication method the provider uses when authenticating to the proxy server specified in the ProxyServer connection property. |
| ProxyUser | The username of a user account registered with the proxy server specified in the ProxyServer connection property. |
| ProxyPassword | The password associated with the user specified in the ProxyUser connection property. |
| ProxySSLType | The SSL type to use when connecting to the proxy server specified in the ProxyServer connection property. |
| ProxyExceptions | A semicolon separated list of destination hostnames or IPs that are exempt from connecting through the proxy server set in the ProxyServer connection property. |
Specifies whether the provider checks your system proxy settings for existing proxy server configurations, rather than using a manually specified proxy server.
When this connection property is set to True, the Sync App checks your system proxy settings for existing proxy server configurations (no need to manually supply proxy server details).
This connection property takes precedence over other proxy settings. Set to False if you want to manually configure the Sync App to connect to a specific proxy server.
To connect to an HTTP proxy, see ProxyServer. For other proxies, such as SOCKS or tunneling, see FirewallType.
The hostname or IP address of the proxy server that you want to route HTTP traffic through.
The Sync App only routes HTTP traffic through the proxy server specified in this connection property when ProxyAutoDetect is set to False. If ProxyAutoDetect is set to True, which is the default, the Sync App instead routes HTTP traffic through the proxy server specified in your system proxy settings.
The TCP port on your specified proxy server (set in the ProxyServer connection property) that has been reserved for routing HTTP traffic to and from the client.
The Sync App only routes HTTP traffic through the proxy server port specified in this connection property when ProxyAutoDetect is set to False. If ProxyAutoDetect is set to True, which is the default, the Sync App instead routes HTTP traffic through the proxy server port specified in your system proxy settings.
For other proxy types, see FirewallType.
Specifies the authentication method the provider uses when authenticating to the proxy server specified in the ProxyServer connection property.
The authentication type can be one of the following:
For all values other than "NONE", you must also set the ProxyUser and ProxyPassword connection properties.
If you need to use another authentication type, such as SOCKS 5 authentication, see FirewallType.
The username of a user account registered with the proxy server specified in the ProxyServer connection property.
The ProxyUser and ProxyPassword connection properties are used to connect and authenticate against the HTTP proxy specified in ProxyServer.
After selecting one of the available authentication types in ProxyAuthScheme, set this property as follows:
| ProxyAuthScheme Value | Value to set for ProxyUser |
| BASIC | The user name of a user registered with the proxy server. |
| DIGEST | The user name of a user registered with the proxy server. |
| NEGOTIATE | The username of a Windows user who is a valid user in the domain or trusted domain that the proxy server is part of, in the format user@domain or domain\user. |
| NTLM | The username of a Windows user who is a valid user in the domain or trusted domain that the proxy server is part of, in the format user@domain or domain\user. |
| NONE | Do not set the ProxyPassword connection property. |
The Sync App only uses this username if ProxyAutoDetect is set to False. If ProxyAutoDetect is set to True, which is the default, the Sync App instead uses the username specified in your system proxy settings.
The password associated with the user specified in the ProxyUser connection property.
The ProxyUser and ProxyPassword connection properties are used to connect and authenticate against the HTTP proxy specified in ProxyServer.
After selecting one of the available authentication types in ProxyAuthScheme, set this property as follows:
| ProxyAuthScheme Value | Value to set for ProxyPassword |
| BASIC | The password associated with the proxy server user specified in ProxyUser. |
| DIGEST | The password associated with the proxy server user specified in ProxyUser. |
| NEGOTIATE | The password associated with the Windows user account specified in ProxyUser. |
| NTLM | The password associated with the Windows user account specified in ProxyUser. |
| NONE | Do not set the ProxyPassword connection property. |
For SOCKS 5 authentication or tunneling, see FirewallType.
The Sync App only uses this password if ProxyAutoDetect is set to False. If ProxyAutoDetect is set to True, which is the default, the Sync App instead uses the password specified in your system proxy settings.
The SSL type to use when connecting to the proxy server specified in the ProxyServer connection property.
This property determines when to use SSL for the connection to the HTTP proxy specified by ProxyServer. You can set this connection property to the following values :
| AUTO | Default setting. If ProxyServer is set to an HTTPS URL, the Sync App uses the TUNNEL option. If ProxyServer is set to an HTTP URL, the component uses the NEVER option. |
| ALWAYS | The connection is always SSL enabled. |
| NEVER | The connection is not SSL enabled. |
| TUNNEL | The connection is made through a tunneling proxy. The proxy server opens a connection to the remote host and traffic flows back and forth through the proxy. |
A semicolon separated list of destination hostnames or IPs that are exempt from connecting through the proxy server set in the ProxyServer connection property.
The ProxyServer is used for all addresses, except for addresses defined in this property. Use semicolons to separate entries.
Note that the Sync App uses the system proxy settings by default, without further configuration needed. If you want to explicitly configure proxy exceptions for this connection, set ProxyAutoDetect to False.
This section provides a complete list of the Logging properties you can configure in the connection string for this provider.
| Property | Description |
| LogModules | Specifies the core modules to include in the log file. Use a semicolon-separated list of module names. By default, all modules are logged. |
Specifies the core modules to include in the log file. Use a semicolon-separated list of module names. By default, all modules are logged.
This property lets you customize the log file content by specifying the logging modules to include. Logging modules categorize logged information into distinct areas, such as query execution, metadata, or SSL communication. Each module is represented by a four-character code, with some requiring a trailing space for three-letter names.
For example, EXEC logs query execution, and INFO logs general provider messages. To include multiple modules, separate their names with semicolons as follows: INFO;EXEC;SSL.
The Verbosity connection property takes precedence over the module-based filtering specified by this property. Only log entries that meet the verbosity level and belong to the specified modules are logged. Leave this property blank to include all available modules in the log file.
For a complete list of available modules and detailed guidance on configuring logging, refer to the Advanced Logging section in Logging.
This section provides a complete list of the Schema properties you can configure in the connection string for this provider.
| Property | Description |
| Location | Specifies the location of a directory containing schema files that define tables, views, and stored procedures. Depending on your service's requirements, this may be expressed as either an absolute path or a relative path. |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
| Tables | Optional setting that restricts the tables reported to a subset of all available tables. For example, Tables=TableA,TableB,TableC . |
| Views | Optional setting that restricts the views reported to a subset of the available tables. For example, Views=ViewA,ViewB,ViewC . |
Specifies the location of a directory containing schema files that define tables, views, and stored procedures. Depending on your service's requirements, this may be expressed as either an absolute path or a relative path.
The Location property is only needed if you want to either customize definitions (for example, change a column name, ignore a column, etc.) or extend the data model with new tables, views, or stored procedures.
If left unspecified, the default location is %APPDATA%\\CData\\LinkedInAds Data Provider\\Schema, where %APPDATA% is set to the user's configuration directory:
| Platform | %APPDATA% |
| Windows | The value of the APPDATA environment variable |
| Linux | ~/.config |
Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC .
Listing all available database schemas can take extra time, thus degrading performance. Providing a list of schemas in the connection string saves time and improves performance.
Optional setting that restricts the tables reported to a subset of all available tables. For example, Tables=TableA,TableB,TableC .
Listing all available tables from some databases can take extra time, thus degrading performance. Providing a list of tables in the connection string saves time and improves performance.
If there are lots of tables available and you already know which ones you want to work with, you can use this property to restrict your viewing to only those tables. To do this, specify the tables you want in a comma-separated list. Each table should be a valid SQL identifier with any special characters escaped using square brackets, double-quotes or backticks. For example, Tables=TableA,[TableB/WithSlash],WithCatalog.WithSchema.`TableC With Space`.
Note: If you are connecting to a data source with multiple schemas or catalogs, you must specify each table you want to view by its fully qualified name. This avoids ambiguity between tables that may exist in multiple catalogs or schemas.
Optional setting that restricts the views reported to a subset of the available tables. For example, Views=ViewA,ViewB,ViewC .
Listing all available views from some databases can take extra time, thus degrading performance. Providing a list of views in the connection string saves time and improves performance.
If there are lots of views available and you already know which ones you want to work with, you can use this property to restrict your viewing to only those views. To do this, specify the views you want in a comma-separated list. Each view should be a valid SQL identifier with any special characters escaped using square brackets, double-quotes or backticks. For example, Views=ViewA,[ViewB/WithSlash],WithCatalog.WithSchema.`ViewC With Space`.
Note: If you are connecting to a data source with multiple schemas or catalogs, you must specify each view you want to examine by its fully qualified name. This avoids ambiguity between views that may exist in multiple catalogs or schemas.
This section provides a complete list of the Miscellaneous properties you can configure in the connection string for this provider.
| Property | Description |
| MaxRows | Specifies the maximum rows returned for queries without aggregation or GROUP BY. |
| Other | Specifies additional hidden properties for specific use cases. These are not required for typical provider functionality. Use a semicolon-separated list to define multiple properties. |
| Pagesize | Specifies the maximum number of results to return from LinkedIn Marketing Solutions, per page. This setting overrides the default page size set by the datasource, which is optimized for most use cases. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns. Use the format 'TableName=ColumnName;TableName=ColumnName'. The default is an empty string, which disables this property. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. The default is 60 seconds. Set to 0 to disable the timeout. |
| UserDefinedViews | Specifies a filepath to a JSON configuration file defining custom views. The provider automatically detects and uses the views specified in this file. |
Specifies the maximum rows returned for queries without aggregation or GROUP BY.
This property sets an upper limit on the number of rows the Sync App returns for queries that do not include aggregation or GROUP BY clauses. This limit ensures that queries do not return excessively large result sets by default.
When a query includes a LIMIT clause, the value specified in the query takes precedence over the MaxRows setting. If MaxRows is set to "-1", no row limit is enforced unless a LIMIT clause is explicitly included in the query.
This property is useful for optimizing performance and preventing excessive resource consumption when executing queries that could otherwise return very large datasets.
Specifies additional hidden properties for specific use cases. These are not required for typical provider functionality. Use a semicolon-separated list to define multiple properties.
This property allows advanced users to configure hidden properties for specialized scenarios. These settings are not required for normal use cases but can address unique requirements or provide additional functionality. Multiple properties can be defined in a semicolon-separated list.
Note: It is strongly recommended to set these properties only when advised by the support team to address specific scenarios or issues.
Specify multiple properties in a semicolon-separated list.
| DefaultColumnSize | Sets the default length of string fields when the data source does not provide column length in the metadata. The default value is 2000. |
| ConvertDateTimeToGMT | Determines whether to convert date-time values to GMT, instead of the local time of the machine. |
| RecordToFile=filename | Records the underlying socket data transfer to the specified file. |
Specifies the maximum number of results to return from LinkedIn Marketing Solutions, per page. This setting overrides the default page size set by the datasource, which is optimized for most use cases.
You may want to adjust the default pagesize to optimize results for a particular object or service endpoint you are querying. Be aware that increasing the page size may improve performance, but it could also result in higher memory consumption per page.
Specifies the pseudocolumns to expose as table columns. Use the format 'TableName=ColumnName;TableName=ColumnName'. The default is an empty string, which disables this property.
This property allows you to define which pseudocolumns the Sync App exposes as table columns.
To specify individual pseudocolumns, use the following format: "Table1=Column1;Table1=Column2;Table2=Column3"
To include all pseudocolumns for all tables use: "*=*"
Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. The default is 60 seconds. Set to 0 to disable the timeout.
This property controls the maximum time, in seconds, that the Sync App waits for an operation to complete before canceling it. If the timeout period expires before the operation finishes, the Sync App cancels the operation and throws an exception.
The timeout applies to each individual communication with the server rather than the entire query or operation. For example, a query could continue running beyond 60 seconds if each paging call completes within the timeout limit.
Setting this property to 0 disables the timeout, allowing operations to run indefinitely until they succeed or fail due to other conditions such as server-side timeouts, network interruptions, or resource limits on the server. Use this property cautiously to avoid long-running operations that could degrade performance or result in unresponsive behavior.
Specifies a filepath to a JSON configuration file defining custom views. The provider automatically detects and uses the views specified in this file.
This property allows you to define and manage custom views through a JSON-formatted configuration file called UserDefinedViews.json. These views are automatically recognized by the Sync App and enable you to execute custom SQL queries as if they were standard database views. The JSON file defines each view as a root element with a child element called "query", which contains the SQL query for the view. For example:
{
"MyView": {
"query": "SELECT * FROM Analytics WHERE MyColumn = 'value'"
},
"MyView2": {
"query": "SELECT * FROM MyTable WHERE Id IN (1,2,3)"
}
}
You can define multiple views in a single file and specify the filepath using this property. For example: UserDefinedViews=C:\Path\To\UserDefinedViews.json. When you use this property, only the specified views are seen by the Sync App.
Refer to User Defined Views for more information.