AudienceCount

The Audience Count API allows advertisers to forecast the reach of targeting criteria.

Table Specific Information

Select

The AudienceCount view allows advertisers to forecast the reach of targeting criteria.

The driver uses the LinkedIn Marketing Solutions API to process search criteria. You can combine the following filters also in a single search. The driver processes other filters client-side within the driver. For example, the following queries are processed server side.

SELECT * FROM AudienceCount WHERE AgeRanges='(25,34)'

SELECT * FROM AudienceCount WHERE DegreesId='1234'

SELECT * FROM AudienceCount WHERE FieldsOfStudyId='1234'

SELECT * FROM AudienceCount WHERE Genders='MALE'

SELECT * FROM AudienceCount WHERE IndustriesId='1234'

SELECT * FROM AudienceCount WHERE JobFunctionsId='1234'

SELECT * FROM AudienceCount WHERE LocationsId='1234'

SELECT * FROM AudienceCount WHERE ProfileLocationsId='1234'

SELECT * FROM AudienceCount WHERE SenioritiesId='1234'

SELECT * FROM AudienceCount WHERE SkillsId='1234'

SELECT * FROM AudienceCount WHERE StaffCountRanges='(11,50)'

SELECT * FROM AudienceCount WHERE TitlesId='1234'

Select Rules

Audience count reports:


Dimensions	Use 1 or more	AgeRanges, DegreesId, FieldsOfStudyId, Genders, IndustriesId, JobFunctionsId, LocationsId, ProfileLocationsId, SenioritiesId, SkillsId, StaffCountRanges, TitlesId Note: Only 1 dimension is allowed in the OR operation and 1 or more dimensions are allowed in the AND operation. If no dimension is specified the default dimension will be Genders and will be set to both MALE and FEMALE as the default value.

You can turn off the client-side execution of the query by setting SupportEnhancedSQL to false in which case any search criteria will be ignored and an unfiltered response will be returned.

Columns


Name	Type	Description
ActiveAudience	Integer	Active audience count for the given targeting criteria.
TotalAudience	Integer	Total audience count for the given targeting criteria.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.