PaidOrganicSearchTermView
A paid organic search term view providing a view of search stats across ads and organic listings aggregated by search term at the ad group level.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| PaidOrganicSearchTermViewResourceName | String | ATTRIBUTE | Output only. The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/paidOrganicSearchTermViews/{campaign_id}~ {ad_group_id}~{URL-base64 search term} |
| PaidOrganicSearchTermViewSearchTerm | String | ATTRIBUTE | Output only. The search term. |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks received. |
| Clicks | Long | METRIC | The number of clicks. |
| CombinedClicks | Long | METRIC | The number of times your ad or your site's listing in the unpaid results was clicked. See About measuring paid and organic search results. |
| CombinedClicksPerQuery | Double | METRIC | The number of times your ad or your site's listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See About measuring paid and organic search results for details. |
| CombinedQueries | Long | METRIC | The number of searches that returned pages from your site in the unpaid results or showed one of your text ads. See About measuring paid and organic search results for details. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| OrganicClicks | Long | METRIC | The number of times someone clicked your site's listing in the unpaid results for a particular query. See About measuring paid and organic search results. |
| OrganicClicksPerQuery | Double | METRIC | The number of times someone clicked your site's listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See About measuring paid and organic search results. |
| OrganicImpressions | Long | METRIC | The number of listings for your site in the unpaid search results. See About measuring paid and organic search results. |
| OrganicImpressionsPerQuery | Double | METRIC | The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site's listing in the unpaid results (organic_queries). See About measuring paid and organic search results. |
| OrganicQueries | Long | METRIC | The total number of searches that returned your site's listing in the unpaid results. See About measuring paid and organic search results for details. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| KeywordAdGroupCriterion | String | SEGMENT | The AdGroupCriterion resource name. |
| KeywordInfoMatchType | String | SEGMENT | The match type of the keyword.
The allowed values are BROAD, EXACT, PHRASE, UNKNOWN. |
| KeywordInfoText | String | SEGMENT | The text of the keyword (at most 80 characters and 10 words). |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| SearchEngineResultsPageType | String | SEGMENT | Type of the search engine results page.
The allowed values are ADS_AND_ORGANIC, ADS_ONLY, ORGANIC_ONLY, UNKNOWN. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudocolumns
Pseudocolumn fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |