Tableau Connector for Google Ads

Build 26.0.9655

LocationInterestView

A location interest view summarizes the performance of adgroup location

Columns

Name Type Behavior Description
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
LocationInterestViewResourceName String ATTRIBUTE Output only. The resource name of the location interest view.
AbsoluteTopImpressionPercentage Double METRIC Search absolute top impression share is the percentage of your Search ad
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions)
AllConversionsValue Double METRIC The value of all conversions.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks
AverageCpm Double METRIC Average cost-per-thousand impressions (CPM).
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device,
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number
Impressions Long METRIC Count of how often your ad has appeared on a search results page or
InteractionEventTypes String METRIC The types of payable and free interactions.

使用できる値は次のとおりです。CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW

InteractionRate Double METRIC How often people interact with your ad after it is shown to them.
Interactions Long METRIC The number of interactions.
TopImpressionPercentage Double METRIC The percent of your ad impressions that are shown adjacent to the top
TrueviewAverageCpv Double METRIC The average amount you pay each time someone views your ad.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only
VideoTrueviewViewRate Double METRIC The number of TrueView views your video ad receives divided by its number
VideoTrueviewViews Long METRIC The number of TrueView views your video ads received.
ViewThroughConversions Long METRIC The total number of view-through conversions.
AdNetworkType String SEGMENT Ad network type.

使用できる値は次のとおりです。CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE

AdSubNetworkType String SEGMENT Ad sub network type. Currently only available for ads running as part of

使用できる値は次のとおりです。UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS

ConversionAction String SEGMENT Resource name of the conversion action.
ConversionActionCategory String SEGMENT Conversion action category.

使用できる値は次のとおりです。ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS

ConversionActionName String SEGMENT Conversion action name.
ConversionValueRulePrimaryDimension String SEGMENT Primary dimension of applied conversion value rules.

使用できる値は次のとおりです。AUDIENCE, DEVICE, GEO_LOCATION, ITINERARY, MULTIPLE, NEW_VS_RETURNING_USER, NO_RULE_APPLIED, ORIGINAL, UNKNOWN

Date Date SEGMENT Date to which metrics apply.
Device String SEGMENT Device to which metrics apply.

使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN

ExternalConversionSource String SEGMENT External conversion source.

使用できる値は次のとおりです。AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS

Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as
NewVersusReturningCustomers String SEGMENT This is for segmenting conversions by whether the user is a new customer

使用できる値は次のとおりです。NEW, NEW_AND_HIGH_LTV, RETURNING, UNKNOWN

Period String SEGMENT Predefined date range.

使用できる値は次のとおりです。TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter.
Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似カラムフィールドを使用して、データソースから返されるデータを詳細に制御することができます。

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 26.0.9655