Tableau Connector for Google Ads

Build 26.0.9770

GeographicView

A geographic view.

View-Specific Information

Select

Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.

Columns

Name Type Behavior Description
AdGroupId Long SEGMENT Output only. The ID of the ad group.
CampaignId Long SEGMENT Output only. The ID of the campaign.
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
GeographicViewCountryCriterionId Long ATTRIBUTE Output only. Criterion Id for the country.
GeographicViewLocationType String ATTRIBUTE Output only. Type of the geo targeting of the campaign.

使用できる値は次のとおりです。AREA_OF_INTEREST, LOCATION_OF_PRESENCE, UNKNOWN

GeographicViewResourceName String ATTRIBUTE Output only. The resource name of the geographic view. Geographic view resource names have the form: customers/{customer_id}/geographicViews/{country_criterion_id}~{location_type}
AbsoluteTopImpressionPercentage Double METRIC Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
AllConversionsByConversionDate Double METRIC The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
AllConversionsValue Double METRIC The value of all conversions.
AllConversionsValueByConversionDate Double METRIC The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks received.
AverageCpm Double METRIC Average cost-per-thousand impressions (CPM).
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsByConversionDate Double METRIC The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsValueByConversionDate Double METRIC The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CrossDeviceConversionsByConversionDate Double METRIC The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns
CrossDeviceConversionsValueByConversionDate Double METRIC The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Impressions Long METRIC Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionEventTypes String METRIC The types of payable and free interactions.

使用できる値は次のとおりです。CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW

InteractionRate Double METRIC How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions Long METRIC The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
TopImpressionPercentage Double METRIC The percent of your ad impressions that are shown adjacent to the top organic search results.
TrueviewAverageCpv Double METRIC The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of TrueView views.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerAllConversionsByConversionDate Double METRIC The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only includes conversion actions for which the include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ValuePerConversionsByConversionDate Double METRIC The value of conversions divided by the number of conversions. This only includes conversion actions for which the include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns.
VideoTrueviewViewRate Double METRIC The number of TrueView views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
VideoTrueviewViews Long METRIC The number of TrueView views your video ads received.
ViewThroughConversions Long METRIC The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
AdNetworkType String SEGMENT Ad network type.

使用できる値は次のとおりです。CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE

AdSubNetworkType String SEGMENT Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type.

使用できる値は次のとおりです。UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS

ConversionAction String SEGMENT Resource name of the conversion action.
ConversionActionCategory String SEGMENT Conversion action category.

使用できる値は次のとおりです。ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS

ConversionActionName String SEGMENT Conversion action name.
Date Date SEGMENT Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
DayOfWeek String SEGMENT Day of the week, for example, MONDAY.

使用できる値は次のとおりです。FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY

Device String SEGMENT Device to which metrics apply.

使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN

ExternalConversionSource String SEGMENT External conversion source.

使用できる値は次のとおりです。AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS

GeoTargetAirport String SEGMENT Resource name of the geo target constant that represents an airport.
GeoTargetCanton String SEGMENT Resource name of the geo target constant that represents a canton.
GeoTargetCity String SEGMENT Resource name of the geo target constant that represents a city.
GeoTargetCounty String SEGMENT Resource name of the geo target constant that represents a county.
GeoTargetDistrict String SEGMENT Resource name of the geo target constant that represents a district.
GeoTargetMetro String SEGMENT Resource name of the geo target constant that represents a metro.
GeoTargetMostSpecificLocation String SEGMENT Resource name of the geo target constant that represents the most specific location.
GeoTargetPostalCode String SEGMENT Resource name of the geo target constant that represents a postal code.
GeoTargetProvince String SEGMENT Resource name of the geo target constant that represents a province.
GeoTargetRegion String SEGMENT Resource name of the geo target constant that represents a region.
GeoTargetState String SEGMENT Resource name of the geo target constant that represents a state.
Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
MonthOfYear String SEGMENT Month of the year, for example, January.

使用できる値は次のとおりです。APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN

Period String SEGMENT Predefined date range.

使用できる値は次のとおりです。TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year Int SEGMENT Year, formatted as yyyy.

Pseudocolumns

SELECT ステートメントのWHERE 句では、疑似カラムフィールドを使用して、データソースから返されるデータを詳細に制御することができます。

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 26.0.9770