Tableau Connector for Google Ads

Build 26.0.9655

CampaignAsset

A link between a Campaign and an Asset.

Columns

Name Type Behavior Description
AdGroupId Long SEGMENT Output only. The ID of the ad group.
CampaignId Long SEGMENT Output only. The ID of the campaign.
CampaignAssetAsset String ATTRIBUTE Immutable. The asset which is linked to the campaign.
CampaignAssetCampaign String ATTRIBUTE Immutable. The campaign to which the asset is linked.
CampaignAssetFieldType String ATTRIBUTE Immutable. Role that the asset takes under the linked campaign.

使用できる値は次のとおりです。AD_IMAGE, BOOK_ON_GOOGLE, BUSINESS_LOGO, BUSINESS_MESSAGE, BUSINESS_NAME, CALL, CALLOUT, CALL_TO_ACTION, CALL_TO_ACTION_SELECTION, DEMAND_GEN_CAROUSEL_CARD, DESCRIPTION, HEADLINE, HOTEL_CALLOUT, HOTEL_PROPERTY, LANDING_PAGE_PREVIEW, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_DESCRIPTION, LONG_HEADLINE, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, RELATED_YOUTUBE_VIDEOS, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, TALL_PORTRAIT_MARKETING_IMAGE, UNKNOWN, VIDEO, YOUTUBE_VIDEO

CampaignAssetPrimaryStatus String ATTRIBUTE Output only. Provides the PrimaryStatus of this asset link.

使用できる値は次のとおりです。ELIGIBLE, LIMITED, NOT_ELIGIBLE, PAUSED, PENDING, REMOVED, UNKNOWN

CampaignAssetPrimaryStatusDetails String ATTRIBUTE Output only. Provides the details of the primary status and its associated
CampaignAssetPrimaryStatusReasons String ATTRIBUTE Output only. Provides a list of reasons for why an asset is not serving or

使用できる値は次のとおりです。ASSET_APPROVED_LABELED, ASSET_DISAPPROVED, ASSET_LINK_PAUSED, ASSET_LINK_REMOVED, ASSET_UNDER_REVIEW, UNKNOWN

CampaignAssetResourceName String ATTRIBUTE Immutable. The resource name of the campaign asset.
CampaignAssetSource String ATTRIBUTE Output only. Source of the campaign asset link.

使用できる値は次のとおりです。ADVERTISER, AUTOMATICALLY_CREATED, UNKNOWN

CampaignAssetStatus String ATTRIBUTE Status of the campaign asset.

使用できる値は次のとおりです。ENABLED, PAUSED, REMOVED, UNKNOWN

CustomerId Long ATTRIBUTE Output only. The ID of the customer.
AbsoluteTopImpressionPercentage Double METRIC Search absolute top impression share is the percentage of your Search ad
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions)
AllConversionsValue Double METRIC The value of all conversions.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks
AverageCpe Double METRIC The average amount that you've been charged for an ad engagement. This
AverageCpm Double METRIC Average cost-per-thousand impressions (CPM).
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device,
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number
EngagementRate Double METRIC How often people engage with your ad after it's shown to them. This is the
Engagements Long METRIC The number of engagements.
Impressions Long METRIC Count of how often your ad has appeared on a search results page or
InteractionEventTypes String METRIC The types of payable and free interactions.

使用できる値は次のとおりです。CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW

InteractionRate Double METRIC How often people interact with your ad after it is shown to them.
Interactions Long METRIC The number of interactions.
PhoneCalls Long METRIC Number of offline phone calls.
PhoneImpressions Long METRIC Number of offline phone impressions.
PhoneThroughRate Double METRIC Number of phone calls received (phone_calls) divided by the number of
TopImpressionPercentage Double METRIC The percent of your ad impressions that are shown adjacent to the top
TrueviewAverageCpv Double METRIC The average amount you pay each time someone views your ad.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only
VideoTrueviewViewRate Double METRIC The number of TrueView views your video ad receives divided by its number
VideoTrueviewViews Long METRIC The number of TrueView views your video ads received.
AdNetworkType String SEGMENT Ad network type.

使用できる値は次のとおりです。CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE

AdSubNetworkType String SEGMENT Ad sub network type. Currently only available for ads running as part of

使用できる値は次のとおりです。UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS

AssetInteractionTargetAsset String SEGMENT The asset resource name.
AssetInteractionTargetInteractionOnThisAsset Bool SEGMENT Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
ClickType String SEGMENT Click type.

使用できる値は次のとおりです。AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN

ConversionAction String SEGMENT Resource name of the conversion action.
ConversionActionCategory String SEGMENT Conversion action category.

使用できる値は次のとおりです。ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS

ConversionActionName String SEGMENT Conversion action name.
Date Date SEGMENT Date to which metrics apply.
DayOfWeek String SEGMENT Day of the week, for example, MONDAY.

使用できる値は次のとおりです。FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY

Device String SEGMENT Device to which metrics apply.

使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN

ExternalConversionSource String SEGMENT External conversion source.

使用できる値は次のとおりです。AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS

Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as
MonthOfYear String SEGMENT Month of the year, for example, January.

使用できる値は次のとおりです。APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN

Period String SEGMENT Predefined date range.

使用できる値は次のとおりです。TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter.
Slot String SEGMENT Position of the ad.

使用できる値は次のとおりです。CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN

Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似カラムフィールドを使用して、データソースから返されるデータを詳細に制御することができます。

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 26.0.9655