AdGroupAudienceView
An ad group audience view.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupAudienceViewResourceName | String | ATTRIBUTE | Output only. The resource name of the ad group audience view. |
| BiddingStrategyId | Long | SEGMENT | Output only. The ID of the bidding strategy. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| UserListId | Long | SEGMENT | Output only. Id of the user list. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad |
| ActiveViewCpm | Double | METRIC | Average cost of viewable impressions (active_view_impressions). |
| ActiveViewCtr | Double | METRIC | Active view measurable clicks divided by active view viewable impressions. |
| ActiveViewImpressions | Long | METRIC | A measurement of how often your ad has become viewable on a Display |
| ActiveViewMeasurability | Double | METRIC | The ratio of impressions that could be measured by Active View over the |
| ActiveViewMeasurableCostMicros | Long | METRIC | The cost of the impressions you received that were measurable by Active |
| ActiveViewMeasurableImpressions | Long | METRIC | The number of times your ads are appearing on placements in positions |
| ActiveViewViewability | Double | METRIC | The percentage of time when your ad appeared on an Active View enabled site |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of all conversions from interactions divided by the total number |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the |
| AllConversionsValuePerCost | Double | METRIC | The value of all conversions divided by the total cost of ad interactions |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the |
| Engagements | Long | METRIC | The number of engagements. |
| GmailForwards | Long | METRIC | The number of times the ad was forwarded to someone else as a message. |
| GmailSaves | Long | METRIC | The number of times someone has saved your Gmail ad to their inbox as a |
| GmailSecondaryClicks | Long | METRIC | The number of clicks to the landing page on the expanded state of Gmail |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
使用できる値は次のとおりです。CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. |
| Interactions | Long | METRIC | The number of interactions. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| VideoQuartileP100Rate | Double | METRIC | Percentage of impressions where the viewer watched all of your video. |
| VideoQuartileP25Rate | Double | METRIC | Percentage of impressions where the viewer watched 25% of your video. |
| VideoQuartileP50Rate | Double | METRIC | Percentage of impressions where the viewer watched 50% of your video. |
| VideoQuartileP75Rate | Double | METRIC | Percentage of impressions where the viewer watched 75% of your video. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| AdNetworkType | String | SEGMENT | Ad network type.
使用できる値は次のとおりです。CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
使用できる値は次のとおりです。UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS |
| ClickType | String | SEGMENT | Click type.
使用できる値は次のとおりです。AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
使用できる値は次のとおりです。ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
使用できる値は次のとおりです。FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY |
| Device | String | SEGMENT | Device to which metrics apply.
使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN |
| ExternalConversionSource | String | SEGMENT | External conversion source.
使用できる値は次のとおりです。AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS |
| HotelDateSelectionType | String | SEGMENT | Hotel date selection type.
使用できる値は次のとおりです。DEFAULT_SELECTION, UNKNOWN, USER_SELECTED |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
使用できる値は次のとおりです。APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN |
| Period | String | SEGMENT | Predefined date range.
使用できる値は次のとおりです。TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Slot | String | SEGMENT | Position of the ad.
使用できる値は次のとおりです。CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
SELECT ステートメントのWHERE 句では、疑似カラムフィールドを使用して、データソースから返されるデータを詳細に制御することができます。
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |