Video
A video.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignId | Long | SEGMENT | Output only. The ID of the campaign. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| VideoChannelId | String | ATTRIBUTE | Output only. The owner channel id of the video. |
| VideoDurationMillis | Long | ATTRIBUTE | Output only. The duration of the video in milliseconds. |
| VideoId | String | ATTRIBUTE | Output only. The ID of the video. |
| VideoResourceName | String | ATTRIBUTE | Output only. The resource name of the video. |
| VideoTitle | String | ATTRIBUTE | Output only. The title of the video. |
| ActiveViewAudibilityInvalidGivtMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityInvalidMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityMeasurableImpressions | Long | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibilityMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibleImpressions | Long | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleImpressionsRate | Double | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleQuartileP100Rate | Double | METRIC | The number of impressions that were audible at the fourth quartile of the |
| ActiveViewAudibleQuartileP25Rate | Double | METRIC | The number of impressions that were audible at the first quartile of the |
| ActiveViewAudibleQuartileP50Rate | Double | METRIC | The number of impressions that were audible at the second quartile of the |
| ActiveViewAudibleQuartileP75Rate | Double | METRIC | The number of impressions that were audible at the third quartile of the |
| ActiveViewAudibleThirtySecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleThirtySecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleTwoSecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 2 seconds |
| ActiveViewAudibleTwoSecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 2 seconds |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageVideoWatchTimeDurationMillis | Long | METRIC | Average video watch time duration in milliseconds for video impressions |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of conversions from interactions divided by the number of ad |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| CostConvertedCurrencyPerPlatformComparableConversion | Double | METRIC | The cost of the platform comparable conversion in the currency of the |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CostPerPlatformComparableConversion | Double | METRIC | The cost of ad interactions divided by the number of platform comparable |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the |
| Engagements | Long | METRIC | The number of engagements. |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| PlatformComparableConversions | Double | METRIC | The number of platform comparable conversions. This only includes |
| PlatformComparableConversionsByConversionDate | Double | METRIC | The number of platform comparable conversions. When this metric is |
| PlatformComparableConversionsFromInteractionsRate | Double | METRIC | Platform comparable conversions from interactions divided by the number of |
| PlatformComparableConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of platform comparable conversions from interactions divided by |
| PlatformComparableConversionsValue | Double | METRIC | The value of platform comparable conversions. This only includes conversion |
| PlatformComparableConversionsValueByConversionDate | Double | METRIC | The value of platform comparable conversions. When this metric is segmented |
| PlatformComparableConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerPlatformComparableConversion | Double | METRIC | The value of platform comparable conversions divided by the number of |
| ValuePerPlatformComparableConversionsByConversionDate | Double | METRIC | The value of platform comparable conversions divided by the number of |
| VideoQuartileP100Rate | Double | METRIC | Percentage of impressions where the viewer watched all of your video. |
| VideoQuartileP25Rate | Double | METRIC | Percentage of impressions where the viewer watched 25% of your video. |
| VideoQuartileP50Rate | Double | METRIC | Percentage of impressions where the viewer watched 50% of your video. |
| VideoQuartileP75Rate | Double | METRIC | Percentage of impressions where the viewer watched 75% of your video. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViewRateInFeed | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateInStream | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateShorts | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| VideoWatchTimeDurationMillis | Long | METRIC | Total watch time duration in milliseconds for video impressions that |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| AdFormatType | String | SEGMENT | Ad Format type.
The allowed values are AUDIO, BUMPER, INFEED, INSTREAM_NON_SKIPPABLE, INSTREAM_SKIPPABLE, MASTHEAD, OTHER, OUTSTREAM, PAUSE, SHORTS, TEXT, UNKNOWN, UNSEGMENTED, VERTICAL_ADS_BOOKING_LINK, VERTICAL_ADS_PROMOTION. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |