UserLocationView
A user location view.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignId | Long | SEGMENT | Output only. The ID of the campaign. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| UserLocationViewCountryCriterionId | Long | ATTRIBUTE | Output only. Criterion Id for the country. |
| UserLocationViewResourceName | String | ATTRIBUTE | Output only. The resource name of the user location view. |
| UserLocationViewTargetingLocation | Bool | ATTRIBUTE | Output only. Indicates whether location was targeted or not. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| CrossDeviceConversionsByConversionDate | Double | METRIC | The number of cross-device conversions by conversion date. |
| CrossDeviceConversionsValueByConversionDate | Double | METRIC | The sum of cross-device conversions value by conversion date. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. |
| Interactions | Long | METRIC | The number of interactions. |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| GeoTargetAirport | String | SEGMENT | Resource name of the geo target constant that represents an airport. |
| GeoTargetCanton | String | SEGMENT | Resource name of the geo target constant that represents a canton. |
| GeoTargetCity | String | SEGMENT | Resource name of the geo target constant that represents a city. |
| GeoTargetCounty | String | SEGMENT | Resource name of the geo target constant that represents a county. |
| GeoTargetDistrict | String | SEGMENT | Resource name of the geo target constant that represents a district. |
| GeoTargetMetro | String | SEGMENT | Resource name of the geo target constant that represents a metro. |
| GeoTargetMostSpecificLocation | String | SEGMENT | Resource name of the geo target constant that represents the most |
| GeoTargetPostalCode | String | SEGMENT | Resource name of the geo target constant that represents a postal code. |
| GeoTargetProvince | String | SEGMENT | Resource name of the geo target constant that represents a province. |
| GeoTargetRegion | String | SEGMENT | Resource name of the geo target constant that represents a region. |
| GeoTargetState | String | SEGMENT | Resource name of the geo target constant that represents a state. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |