TravelActivityPerformanceView
A travel activity performance view.
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignId | Long | SEGMENT | Output only. The ID of the campaign. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| TravelActivityPerformanceViewResourceName | String | ATTRIBUTE | Output only. The resource name of the travel activity performance view. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of all conversions from interactions divided by the total number |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValuePerCost | Double | METRIC | The value of all conversions divided by the total cost of ad interactions |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of conversions from interactions divided by the number of ad |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| SearchAbsoluteTopImpressionShare | Double | METRIC | The percentage of the customer's Shopping or Search ad impressions that are |
| SearchBudgetLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show on the |
| SearchBudgetLostTopImpressionShare | Double | METRIC | The number estimating how often your ad didn't show adjacent to the top |
| SearchImpressionShare | Double | METRIC | The impressions you've received on the Search Network divided |
| SearchRankLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Search Network |
| SearchRankLostTopImpressionShare | Double | METRIC | The number estimating how often your ad didn't show adjacent to the top |
| SearchTopImpressionShare | Double | METRIC | The impressions you've received among the top ads compared to the estimated |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ActivityAccountId | Long | SEGMENT | Activity account ID. |
| ActivityCity | String | SEGMENT | The city where the travel activity is available. |
| ActivityCountry | String | SEGMENT | The country where the travel activity is available. |
| ActivityRating | Long | SEGMENT | Activity rating. |
| ActivityState | String | SEGMENT | The state where the travel activity is available. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalActivityId | String | SEGMENT | Advertiser supplied activity ID. |
| Hour | Int | SEGMENT | Hour of day as a number between 0 and 23, inclusive. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |