ShoppingPerformanceView
Shopping performance view.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignId | Long | SEGMENT | Output only. The ID of the campaign. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| ShoppingPerformanceViewResourceName | String | ATTRIBUTE | Output only. The resource name of the Shopping performance view. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the |
| AverageCartSize | Double | METRIC | Average cart size is the average number of products in each order |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageOrderValueMicros | Long | METRIC | Average order value is the average revenue you made per order attributed to |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostOfGoodsSoldMicros | Long | METRIC | Cost of goods sold (COGS) is the total cost of the products you sold in |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| CrossDeviceConversionsValueMicros | Long | METRIC | The sum of the value of cross-device conversions, in micros. |
| CrossSellCostOfGoodsSoldMicros | Long | METRIC | Cross-sell cost of goods sold (COGS) is the total cost of products sold as |
| CrossSellGrossProfitMicros | Long | METRIC | Cross-sell gross profit is the profit you made from products sold as a |
| CrossSellRevenueMicros | Long | METRIC | Cross-sell revenue is the total amount you made from products sold as a |
| CrossSellUnitsSold | Double | METRIC | Cross-sell units sold is the total number of products sold as a result of |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| GrossProfitMargin | Double | METRIC | Gross profit margin is the percentage gross profit you made from orders |
| GrossProfitMicros | Long | METRIC | Gross profit is the profit you made from orders attributed to your ads |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| LeadCostOfGoodsSoldMicros | Long | METRIC | Lead cost of goods sold (COGS) is the total cost of products sold as a |
| LeadGrossProfitMicros | Long | METRIC | Lead gross profit is the profit you made from products sold as a result of |
| LeadRevenueMicros | Long | METRIC | Lead revenue is the total amount you made from products sold as a result of |
| LeadUnitsSold | Double | METRIC | Lead units sold is the total number of products sold as a result of |
| Orders | Double | METRIC | Orders is the total number of purchase conversions you received attributed |
| RevenueMicros | Long | METRIC | Revenue is the total amount you made from orders attributed to your ads. |
| SearchAbsoluteTopImpressionShare | Double | METRIC | The percentage of the customer's Shopping or Search ad impressions that are |
| SearchBudgetLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show on the |
| SearchClickShare | Double | METRIC | The number of clicks you've received on the Search Network |
| SearchImpressionShare | Double | METRIC | The impressions you've received on the Search Network divided |
| SearchRankLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Search Network |
| UnitsSold | Double | METRIC | Units sold is the total number of products sold from orders attributed to |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| ProductAggregatorId | Long | SEGMENT | Aggregator ID of the product. |
| ProductBrand | String | SEGMENT | Brand of the product. |
| ProductCategoryLevel1 | String | SEGMENT | Category (level 1) of the product. |
| ProductCategoryLevel2 | String | SEGMENT | Category (level 2) of the product. |
| ProductCategoryLevel3 | String | SEGMENT | Category (level 3) of the product. |
| ProductCategoryLevel4 | String | SEGMENT | Category (level 4) of the product. |
| ProductCategoryLevel5 | String | SEGMENT | Category (level 5) of the product. |
| ProductChannel | String | SEGMENT | Channel of the product.
The allowed values are LOCAL, ONLINE, UNKNOWN. |
| ProductChannelExclusivity | String | SEGMENT | Channel exclusivity of the product.
The allowed values are MULTI_CHANNEL, SINGLE_CHANNEL, UNKNOWN. |
| ProductCondition | String | SEGMENT | Condition of the product.
The allowed values are NEW, REFURBISHED, UNKNOWN, USED. |
| ProductCountry | String | SEGMENT | Resource name of the geo target constant for the country of sale of the |
| ProductCustomAttribute0 | String | SEGMENT | Custom attribute 0 of the product. |
| ProductCustomAttribute1 | String | SEGMENT | Custom attribute 1 of the product. |
| ProductCustomAttribute2 | String | SEGMENT | Custom attribute 2 of the product. |
| ProductCustomAttribute3 | String | SEGMENT | Custom attribute 3 of the product. |
| ProductCustomAttribute4 | String | SEGMENT | Custom attribute 4 of the product. |
| ProductFeedLabel | String | SEGMENT | Feed label of the product. |
| ProductItemId | String | SEGMENT | Item ID of the product. |
| ProductLanguage | String | SEGMENT | Resource name of the language constant for the language of the product. |
| ProductMerchantId | Long | SEGMENT | Merchant ID of the product. |
| ProductStoreId | String | SEGMENT | Store ID of the product. |
| ProductTitle | String | SEGMENT | Title of the product. |
| ProductTypeL1 | String | SEGMENT | Type (level 1) of the product. |
| ProductTypeL2 | String | SEGMENT | Type (level 2) of the product. |
| ProductTypeL3 | String | SEGMENT | Type (level 3) of the product. |
| ProductTypeL4 | String | SEGMENT | Type (level 4) of the product. |
| ProductTypeL5 | String | SEGMENT | Type (level 5) of the product. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |