CustomerSearchTermInsight
This report provides a high-level view of search demand at the customer
Columns
| Name | Type | Behavior | Description |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| CustomerSearchTermInsightCategoryLabel | String | ATTRIBUTE | Output only. The label for the search category. An empty string denotes the |
| CustomerSearchTermInsightId | Long | ATTRIBUTE | Output only. The ID of the insight. |
| CustomerSearchTermInsightResourceName | String | ATTRIBUTE | Output only. The resource name of the customer level search term insight. |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| SearchVolume | String | METRIC | Search volume range for a search term insight category. |
| Campaign | String | SEGMENT | Resource name of the campaign. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| SearchSubcategory | String | SEGMENT | A search term subcategory. An empty string denotes the catch-all |
| SearchTerm | String | SEGMENT | A search term. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |