CampaignSearchTermView
This report provides granular performance data, including cost metrics, for
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignSearchTermViewCampaign | String | ATTRIBUTE | Output only. The campaign the search term served in. |
| CampaignSearchTermViewResourceName | String | ATTRIBUTE | Output only. The resource name of the campaign search term view. |
| CampaignSearchTermViewSearchTerm | String | ATTRIBUTE | Output only. The search term. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of all conversions from interactions divided by the total number |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValuePerCost | Double | METRIC | The value of all conversions divided by the total cost of ad interactions |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of conversions from interactions divided by the number of ad |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the |
| Engagements | Long | METRIC | The number of engagements. |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. |
| Interactions | Long | METRIC | The number of interactions. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| VideoQuartileP100Rate | Double | METRIC | Percentage of impressions where the viewer watched all of your video. |
| VideoQuartileP25Rate | Double | METRIC | Percentage of impressions where the viewer watched 25% of your video. |
| VideoQuartileP50Rate | Double | METRIC | Percentage of impressions where the viewer watched 50% of your video. |
| VideoQuartileP75Rate | Double | METRIC | Percentage of impressions where the viewer watched 75% of your video. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| KeywordAdGroupCriterion | String | SEGMENT | The AdGroupCriterion resource name. |
| KeywordInfoMatchType | String | SEGMENT | The match type of the keyword.
The allowed values are BROAD, EXACT, PHRASE, UNKNOWN. |
| KeywordInfoText | String | SEGMENT | The text of the keyword (at most 80 characters and 10 words). |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| SearchTermMatchSource | String | SEGMENT | Specifies the source for how the search term was matched, which reveals the
The allowed values are ADVERTISER_PROVIDED_KEYWORD, AI_MAX_BROAD_MATCH, AI_MAX_KEYWORDLESS, DYNAMIC_SEARCH_ADS, PERFORMANCE_MAX, UNKNOWN, VERTICAL_ADS_DATA_FEED. |
| SearchTermMatchType | String | SEGMENT | Match type of the keyword that triggered the ad. This segment is for use
The allowed values are AI_MAX, BROAD, EXACT, NEAR_EXACT, NEAR_PHRASE, PERFORMANCE_MAX, PHRASE, UNKNOWN. |
| SearchTermTargetingStatus | String | SEGMENT | Indicates whether the search term is currently one of your targeted or
The allowed values are ADDED, ADDED_EXCLUDED, EXCLUDED, NONE, UNKNOWN. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |