Campaign
A campaign.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| CampaignAccessibleBiddingStrategy | String | ATTRIBUTE | Output only. Resource name of AccessibleBiddingStrategy, a read-only view |
| CampaignAdServingOptimizationStatus | String | ATTRIBUTE | The ad serving optimization status of the campaign.
The allowed values are CONVERSION_OPTIMIZE, OPTIMIZE, ROTATE, ROTATE_INDEFINITELY, UNAVAILABLE, UNKNOWN. |
| CampaignAdvertisingChannelSubType | String | ATTRIBUTE | Immutable. Optional refinement to advertising_channel_type.
The allowed values are APP_CAMPAIGN, APP_CAMPAIGN_FOR_ENGAGEMENT, APP_CAMPAIGN_FOR_PRE_REGISTRATION, DISPLAY_EXPRESS, DISPLAY_GMAIL_AD, DISPLAY_MOBILE_APP, DISPLAY_SMART_CAMPAIGN, LOCAL_CAMPAIGN, SEARCH_EXPRESS, SEARCH_MOBILE_APP, SHOPPING_COMPARISON_LISTING_ADS, SHOPPING_SMART_ADS, SMART_CAMPAIGN, TRAVEL_ACTIVITIES, UNKNOWN, VIDEO_ACTION, VIDEO_NON_SKIPPABLE, VIDEO_REACH_TARGET_FREQUENCY, VIDEO_SEQUENCE, YOUTUBE_AUDIO. |
| CampaignAdvertisingChannelType | String | ATTRIBUTE | Immutable. The primary serving target for ads within the campaign.
The allowed values are DEMAND_GEN, DISPLAY, HOTEL, LOCAL, LOCAL_SERVICES, MULTI_CHANNEL, PERFORMANCE_MAX, SEARCH, SHOPPING, SMART, TRAVEL, UNKNOWN, VIDEO. |
| CampaignAiMaxSettingBundlingRequired | String | ATTRIBUTE | Output only. Indicates whether a search campaign has adopted AI Max before, and is required to have AI Max enabled to adopt campaign-level text asset automation and brand list targeting in all API versions.
The allowed values are NOT_REQUIRED, REQUIRED, UNKNOWN. |
| CampaignAiMaxSettingEnableAiMax | Bool | ATTRIBUTE | Controls whether or not AI Max features are served for this campaign. Individual AI Max features are enabled or disabled by their respective settings. But if enable_ai_max is set to false or cleared, then no AI Max features will serve for this campaign, regardless of the other settings. Search Term Matching is enabled by default when AI Max is enabled, and can be disabled at the ad group level. |
| CampaignAppCampaignSettingAppId | String | ATTRIBUTE | Immutable. A string that uniquely identifies a mobile application. |
| CampaignAppCampaignSettingAppStore | String | ATTRIBUTE | Immutable. The application store that distributes this specific app.
The allowed values are APPLE_APP_STORE, GOOGLE_APP_STORE, UNKNOWN. |
| CampaignAppCampaignSettingBiddingStrategyGoalType | String | ATTRIBUTE | Represents the goal which the bidding strategy of this app campaign should optimize towards.
The allowed values are OPTIMIZE_INSTALLS_TARGET_INSTALL_COST, OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST, OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST, OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST, OPTIMIZE_IN_APP_CONVERSIONS_WITHOUT_TARGET_CPA, OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME, OPTIMIZE_RETURN_ON_ADVERTISING_SPEND, OPTIMIZE_TOTAL_VALUE_WITHOUT_TARGET_ROAS, UNKNOWN. |
| CampaignAssetAutomationSettings | String | ATTRIBUTE | Contains the opt-in/out status of each AssetAutomationType. |
| CampaignAudienceSettingUseAudienceGrouped | Bool | ATTRIBUTE | Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. |
| CampaignBaseCampaign | String | ATTRIBUTE | Output only. The resource name of the base campaign of a draft or |
| CampaignBiddingStrategy | String | ATTRIBUTE | The resource name of the portfolio bidding strategy used by the campaign. |
| CampaignBiddingStrategySystemStatus | String | ATTRIBUTE | Output only. The system status of the campaign's bidding strategy.
The allowed values are ENABLED, LEARNING_BUDGET_CHANGE, LEARNING_COMPOSITION_CHANGE, LEARNING_CONVERSION_SETTING_CHANGE, LEARNING_CONVERSION_TYPE_CHANGE, LEARNING_NEW, LEARNING_SETTING_CHANGE, LIMITED_BY_BUDGET, LIMITED_BY_CPC_BID_CEILING, LIMITED_BY_CPC_BID_FLOOR, LIMITED_BY_DATA, LIMITED_BY_INVENTORY, LIMITED_BY_LOW_PRIORITY_SPEND, LIMITED_BY_LOW_QUALITY, MISCONFIGURED_CONVERSION_SETTINGS, MISCONFIGURED_CONVERSION_TYPES, MISCONFIGURED_SHARED_BUDGET, MISCONFIGURED_STRATEGY_TYPE, MISCONFIGURED_ZERO_ELIGIBILITY, MULTIPLE, MULTIPLE_LEARNING, MULTIPLE_LIMITED, MULTIPLE_MISCONFIGURED, PAUSED, UNAVAILABLE, UNKNOWN. |
| CampaignBiddingStrategyType | String | ATTRIBUTE | Output only. The type of bidding strategy.
The allowed values are COMMISSION, ENHANCED_CPC, FIXED_CPM, FIXED_SHARE_OF_VOICE, INVALID, MANUAL_CPA, MANUAL_CPC, MANUAL_CPM, MANUAL_CPV, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, PAGE_ONE_PROMOTED, PERCENT_CPC, TARGET_CPA, TARGET_CPC, TARGET_CPM, TARGET_CPV, TARGET_IMPRESSION_SHARE, TARGET_OUTRANK_SHARE, TARGET_ROAS, TARGET_SPEND, UNKNOWN. |
| CampaignBrandGuidelinesAccentColor | String | ATTRIBUTE | The accent brand color, entered as a hex code (e.g., #00ff00). You must provide the accent_color if you provide a main_color. |
| CampaignBrandGuidelinesMainColor | String | ATTRIBUTE | The main brand color, entered as a hex code (e.g., #00ff00). You must provide the main_color if you provide an accent_color. |
| CampaignBrandGuidelinesPredefinedFontFamily | String | ATTRIBUTE | The brand's font family. Must be one of the following Google Fonts (case sensitive): Open Sans, Roboto, Montserrat, Poppins, Lato, Oswald, Playfair Display, Roboto Slab. |
| CampaignBrandGuidelinesEnabled | Bool | ATTRIBUTE | Immutable. Whether Brand Guidelines are enabled for this Campaign. |
| CampaignCampaignBudget | String | ATTRIBUTE | The resource name of the campaign budget of the campaign. |
| CampaignCampaignGroup | String | ATTRIBUTE | The resource name of the campaign group that this campaign belongs to. |
| CampaignCommissionCommissionRateMicros | Long | ATTRIBUTE | Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). |
| CampaignContainsEuPoliticalAdvertising | String | ATTRIBUTE | The advertiser should self-declare whether this campaign contains
The allowed values are CONTAINS_EU_POLITICAL_ADVERTISING, DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, UNKNOWN. |
| CampaignDemandGenCampaignSettingsUpgradedTargeting | Bool | ATTRIBUTE | Immutable. Specifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to true, and can only be set when creating a campaign. |
| CampaignDynamicSearchAdsSettingDomainName | String | ATTRIBUTE | Required. The Internet domain name that this setting represents, for example, 'google.com' or 'www.google.com'. |
| CampaignDynamicSearchAdsSettingLanguageCode | String | ATTRIBUTE | Required. The language code specifying the language of the domain, for example, 'en'. |
| CampaignDynamicSearchAdsSettingUseSuppliedUrlsOnly | Bool | ATTRIBUTE | Whether the campaign uses advertiser supplied URLs exclusively. |
| CampaignEndDateTime | Datetime | ATTRIBUTE | The last day and time of the campaign in serving customer's timezone in |
| CampaignExcludedParentAssetFieldTypes | String | ATTRIBUTE | The asset field types that should be excluded from this campaign. Asset
The allowed values are AD_IMAGE, BOOK_ON_GOOGLE, BUSINESS_LOGO, BUSINESS_MESSAGE, BUSINESS_NAME, CALL, CALLOUT, CALL_TO_ACTION, CALL_TO_ACTION_SELECTION, DEMAND_GEN_CAROUSEL_CARD, DESCRIPTION, HEADLINE, HOTEL_CALLOUT, HOTEL_PROPERTY, LANDING_PAGE_PREVIEW, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_DESCRIPTION, LONG_HEADLINE, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, RELATED_YOUTUBE_VIDEOS, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, TALL_PORTRAIT_MARKETING_IMAGE, UNKNOWN, VIDEO, YOUTUBE_VIDEO. |
| CampaignExcludedParentAssetSetTypes | String | ATTRIBUTE | The asset set types that should be excluded from this campaign. Asset set
The allowed values are BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, DYNAMIC_CUSTOM, DYNAMIC_EDUCATION, DYNAMIC_FLIGHTS, DYNAMIC_HOTELS_AND_RENTALS, DYNAMIC_JOBS, DYNAMIC_LOCAL, DYNAMIC_REAL_ESTATE, DYNAMIC_TRAVEL, HOTEL_PROPERTY, LOCATION_SYNC, MERCHANT_CENTER_FEED, PAGE_FEED, STATIC_LOCATION_GROUP, TRAVEL_FEED, UNKNOWN. |
| CampaignExperimentType | String | ATTRIBUTE | Output only. The type of campaign: normal, draft, or experiment.
The allowed values are BASE, DRAFT, EXPERIMENT, UNKNOWN. |
| CampaignFeedTypes | String | ATTRIBUTE | Output only. Types of feeds that are attached directly to this campaign.
The allowed values are BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, DYNAMIC_CUSTOM, DYNAMIC_EDUCATION, DYNAMIC_FLIGHTS, DYNAMIC_HOTELS_AND_RENTALS, DYNAMIC_JOBS, DYNAMIC_LOCAL, DYNAMIC_REAL_ESTATE, DYNAMIC_TRAVEL, HOTEL_PROPERTY, LOCATION_SYNC, MERCHANT_CENTER_FEED, PAGE_FEED, STATIC_LOCATION_GROUP, TRAVEL_FEED, UNKNOWN. |
| CampaignFinalUrlSuffix | String | ATTRIBUTE | Suffix used to append query parameters to landing pages that are served |
| CampaignFixedCpmGoal | String | ATTRIBUTE | Fixed CPM bidding goal. Determines the exact bidding optimization parameters.
The allowed values are REACH, TARGET_FREQUENCY, UNKNOWN. |
| CampaignFixedCpmTargetFrequencyInfoTargetCount | Long | ATTRIBUTE | Target frequency count represents the number of times an advertiser wants to show the ad to target a single user. |
| CampaignFixedCpmTargetFrequencyInfoTimeUnit | String | ATTRIBUTE | Time window expressing the period over which you want to reach the specified target_count.
The allowed values are MONTHLY, UNKNOWN. |
| CampaignFrequencyCaps | String | ATTRIBUTE | A list that limits how often each user will see this campaign's ads. |
| CampaignGeoTargetTypeSettingNegativeGeoTargetType | String | ATTRIBUTE | The setting used for negative geotargeting in this particular campaign.
The allowed values are PRESENCE, PRESENCE_OR_INTEREST, UNKNOWN. |
| CampaignGeoTargetTypeSettingPositiveGeoTargetType | String | ATTRIBUTE | The setting used for positive geotargeting in this particular campaign.
The allowed values are PRESENCE, PRESENCE_OR_INTEREST, SEARCH_INTEREST, UNKNOWN. |
| CampaignHotelPropertyAssetSet | String | ATTRIBUTE | Immutable. The resource name for a set of hotel properties for Performance |
| CampaignHotelSettingDisableHotelSetting | Bool | ATTRIBUTE | Disable the optional hotel setting. This field is currently supported only for Demand Gen campaigns. |
| CampaignHotelSettingHotelCenterId | Long | ATTRIBUTE | The linked Hotel Center account. |
| CampaignId | Long | ATTRIBUTE | Output only. The ID of the campaign. |
| CampaignKeywordMatchType | String | ATTRIBUTE | Keyword match type of Campaign. Set to BROAD to set broad matching for all
The allowed values are BROAD, UNKNOWN. |
| CampaignLabels | String | ATTRIBUTE | Output only. The resource names of labels attached to this campaign. |
| CampaignListingType | String | ATTRIBUTE | Immutable. Listing type of ads served for this campaign.
The allowed values are UNKNOWN, VEHICLES. |
| CampaignLocalCampaignSettingLocationSourceType | String | ATTRIBUTE | The location source type for this local campaign.
The allowed values are AFFILIATE, GOOGLE_MY_BUSINESS, UNKNOWN. |
| CampaignLocalServicesCampaignSettingsCategoryBids | String | ATTRIBUTE | Categorical level bids associated with MANUAL_CPA bidding strategy. |
| CampaignManualCpa | String | ATTRIBUTE | Standard Manual CPA bidding strategy. |
| CampaignManualCpcEnhancedCpcEnabled | Bool | ATTRIBUTE | Whether bids are to be enhanced based on conversion optimizer data. |
| CampaignManualCpm | String | ATTRIBUTE | Standard Manual CPM bidding strategy. |
| CampaignManualCpv | String | ATTRIBUTE | A bidding strategy that pays a configurable amount per video view. |
| CampaignMaximizeConversionValueTargetRoas | Double | ATTRIBUTE | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| CampaignMaximizeConversionValueTargetRoasTolerancePercentMillis | Long | ATTRIBUTE | The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. |
| CampaignMaximizeConversionsTargetCpaMicros | Long | ATTRIBUTE | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. |
| CampaignMissingEuPoliticalAdvertisingDeclaration | Bool | ATTRIBUTE | Output only. Indicates whether this campaign is missing a declaration about |
| CampaignName | String | ATTRIBUTE | The name of the campaign. |
| CampaignNetworkSettingsTargetContentNetwork | Bool | ATTRIBUTE | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| CampaignNetworkSettingsTargetGoogleSearch | Bool | ATTRIBUTE | Whether ads will be served with google.com search results. |
| CampaignNetworkSettingsTargetGoogleTvNetwork | Bool | ATTRIBUTE | Whether ads will be served on the Google TV network. |
| CampaignNetworkSettingsTargetPartnerSearchNetwork | Bool | ATTRIBUTE | Whether ads will be served on the partner network. This is available only to some select partner accounts. Unless you have been instructed to use this field, it likely does not apply to your account. This does not control whether ads will be served on Google Search Partners Network; use target_search_network for that instead. |
| CampaignNetworkSettingsTargetSearchNetwork | Bool | ATTRIBUTE | Whether ads will be served on sites in the Google Search Partners Network (requires target_google_search to also be true). |
| CampaignNetworkSettingsTargetYoutube | Bool | ATTRIBUTE | Whether ads will be served on YouTube. |
| CampaignOptimizationGoalSettingOptimizationGoalTypes | String | ATTRIBUTE | The list of optimization goal types.
The allowed values are APP_PRE_REGISTRATION, CALL_CLICKS, DRIVING_DIRECTIONS, UNKNOWN. |
| CampaignOptimizationScore | Double | ATTRIBUTE | Output only. Optimization score of the campaign. |
| CampaignPaymentMode | String | ATTRIBUTE | Payment mode for the campaign.
The allowed values are CLICKS, CONVERSIONS, CONVERSION_VALUE, GUEST_STAY, UNKNOWN. |
| CampaignPercentCpcCpcBidCeilingMicros | Long | ATTRIBUTE | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. |
| CampaignPercentCpcEnhancedCpcEnabled | Bool | ATTRIBUTE | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. |
| CampaignPerformanceMaxUpgradePerformanceMaxCampaign | String | ATTRIBUTE | Output only. The resource name of the Performance Max campaign the campaign is upgraded to. |
| CampaignPerformanceMaxUpgradePreUpgradeCampaign | String | ATTRIBUTE | Output only. The resource name of the legacy campaign upgraded to Performance Max. |
| CampaignPerformanceMaxUpgradeStatus | String | ATTRIBUTE | Output only. The upgrade status of a campaign requested to be upgraded to Performance Max.
The allowed values are UNKNOWN, UPGRADE_COMPLETE, UPGRADE_ELIGIBLE, UPGRADE_FAILED, UPGRADE_IN_PROGRESS. |
| CampaignPmaxCampaignSettingsBrandTargetingOverridesIgnoreExclusionsForShoppingAds | Bool | ATTRIBUTE | If true, brand exclusions are ignored for Shopping ads. |
| CampaignPrimaryStatus | String | ATTRIBUTE | Output only. The primary status of the campaign.
The allowed values are ELIGIBLE, ENDED, LEARNING, LIMITED, MISCONFIGURED, NOT_ELIGIBLE, PAUSED, PENDING, REMOVED, UNKNOWN. |
| CampaignPrimaryStatusReasons | String | ATTRIBUTE | Output only. The primary status reasons of the campaign.
The allowed values are AD_GROUPS_PAUSED, AD_GROUP_ADS_PAUSED, APP_NOT_RELEASED, APP_PARTIALLY_RELEASED, ASSET_GROUPS_PAUSED, BIDDING_STRATEGY_CONSTRAINED, BIDDING_STRATEGY_LEARNING, BIDDING_STRATEGY_LIMITED, BIDDING_STRATEGY_MISCONFIGURED, BOOKING_CANCELLED, BOOKING_HOLD_EXPIRED, BOOKING_HOLD_EXPIRING, BUDGET_CONSTRAINED, BUDGET_MISCONFIGURED, CALL_EXTENSION_DISAPPROVED, CALL_EXTENSION_UNDER_REVIEW, CAMPAIGN_DRAFT, CAMPAIGN_ENDED, CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED, CAMPAIGN_GROUP_PAUSED, CAMPAIGN_NOT_BOOKED, CAMPAIGN_PAUSED, CAMPAIGN_PENDING, CAMPAIGN_REMOVED, HAS_ADS_DISAPPROVED, HAS_ADS_LIMITED_BY_POLICY, HAS_ASSET_GROUPS_DISAPPROVED, HAS_ASSET_GROUPS_LIMITED_BY_POLICY, KEYWORDS_PAUSED, LEAD_FORM_EXTENSION_DISAPPROVED, LEAD_FORM_EXTENSION_UNDER_REVIEW, MISSING_CALL_EXTENSION, MISSING_LEAD_FORM_EXTENSION, MISSING_LOCATION_TARGETING, MOST_ADS_UNDER_REVIEW, MOST_ASSET_GROUPS_UNDER_REVIEW, NO_AD_GROUPS, NO_AD_GROUP_ADS, NO_ASSET_GROUPS, NO_KEYWORDS, NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA, SEARCH_VOLUME_LIMITED, UNKNOWN. |
| CampaignRealTimeBiddingSettingOptIn | Bool | ATTRIBUTE | Whether the campaign is opted in to real-time bidding. |
| CampaignResourceName | String | ATTRIBUTE | Immutable. The resource name of the campaign. |
| CampaignSelectiveOptimizationConversionActions | String | ATTRIBUTE | The selected set of resource names for conversion actions for optimizing this campaign. |
| CampaignServingStatus | String | ATTRIBUTE | Output only. The ad serving status of the campaign.
The allowed values are ENDED, NONE, PENDING, SERVING, SUSPENDED, UNKNOWN. |
| CampaignShoppingSettingAdvertisingPartnerIds | String | ATTRIBUTE | The list of Google Ads accounts IDs of advertising partners cooperating within the campaign. This feature is currently available only for accounts having an advertising partner link. Once set, the field is immutable. This feature is currently supported only for Performance Max, Shopping, Search and Demand Gen campaign types. |
| CampaignShoppingSettingCampaignPriority | Int | ATTRIBUTE | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. |
| CampaignShoppingSettingDisableProductFeed | Bool | ATTRIBUTE | Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. See https://support.google.com/google-ads/answer/13721750 to learn more about this feature. |
| CampaignShoppingSettingEnableLocal | Bool | ATTRIBUTE | Whether to include local products. |
| CampaignShoppingSettingFeedLabel | String | ATTRIBUTE | Feed label of products to include in the campaign. Valid feed labels may contain a maximum of 20 characters including uppercase letters, numbers, hyphens, and underscores. If you previously used the deprecated sales_country in the two-letter country code (XX) format, the feed_label field should be used instead. For more information see the feed label support article. |
| CampaignShoppingSettingMerchantId | Long | ATTRIBUTE | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. |
| CampaignShoppingSettingUseVehicleInventory | Bool | ATTRIBUTE | Immutable. Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead. |
| CampaignStartDateTime | Datetime | ATTRIBUTE | The date and time when campaign started in serving. The timestamp is in |
| CampaignStatus | String | ATTRIBUTE | The status of the campaign.
The allowed values are ENABLED, PAUSED, REMOVED, UNKNOWN. |
| CampaignTargetCpaCpcBidCeilingMicros | Long | ATTRIBUTE | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| CampaignTargetCpaCpcBidFloorMicros | Long | ATTRIBUTE | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| CampaignTargetCpaTargetCpaMicros | Long | ATTRIBUTE | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| CampaignTargetCpcTargetCpcMicros | Long | ATTRIBUTE | Average CPC target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| CampaignTargetCpmTargetFrequencyGoalTargetCount | Long | ATTRIBUTE | Target Frequency count representing how many times you want to reach a single user. |
| CampaignTargetCpmTargetFrequencyGoalTimeUnit | String | ATTRIBUTE | Time window expressing the period over which you want to reach the specified target_count.
The allowed values are MONTHLY, UNKNOWN, WEEKLY. |
| CampaignTargetCpv | String | ATTRIBUTE | An automated bidding strategy that sets bids to optimize performance |
| CampaignTargetImpressionShareCpcBidCeilingMicros | Long | ATTRIBUTE | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| CampaignTargetImpressionShareLocation | String | ATTRIBUTE | The targeted location on the search results page.
The allowed values are ABSOLUTE_TOP_OF_PAGE, ANYWHERE_ON_PAGE, TOP_OF_PAGE, UNKNOWN. |
| CampaignTargetImpressionShareLocationFractionMicros | Long | ATTRIBUTE | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
| CampaignTargetRoasCpcBidCeilingMicros | Long | ATTRIBUTE | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| CampaignTargetRoasCpcBidFloorMicros | Long | ATTRIBUTE | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| CampaignTargetRoasTargetRoas | Double | ATTRIBUTE | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. |
| CampaignTargetRoasTargetRoasTolerancePercentMillis | Long | ATTRIBUTE | The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies. |
| CampaignTargetSpendCpcBidCeilingMicros | Long | ATTRIBUTE | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| CampaignTargetSpendTargetSpendMicros | Long | ATTRIBUTE | Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| CampaignTargetingSettingTargetRestrictions | String | ATTRIBUTE | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. |
| CampaignTextGuidelinesMessagingRestrictions | String | ATTRIBUTE | Freeform instructions that will be used to guide text asset generation using LLM inference. At most 40 restrictions may be provided. |
| CampaignTextGuidelinesTermExclusions | String | ATTRIBUTE | Exact words or phrases that will be excluded from generated text assets. At most 25 exclusions may be provided. Valid exclusions may contain a maximum of 30 characters. |
| CampaignThirdPartyIntegrationPartnersBrandLiftIntegrationPartners | String | ATTRIBUTE | Third party integration partners for Brand Lift verification for this Campaign. |
| CampaignThirdPartyIntegrationPartnersBrandSafetyIntegrationPartners | String | ATTRIBUTE | Third party integration partners for brand safety verification for this Campaign. |
| CampaignThirdPartyIntegrationPartnersReachIntegrationPartners | String | ATTRIBUTE | Third party integration partners for reach verification for this Campaign. |
| CampaignThirdPartyIntegrationPartnersViewabilityIntegrationPartners | String | ATTRIBUTE | Third party integration partners for YouTube viewability verification for this Campaign. |
| CampaignTrackingSettingTrackingUrl | String | ATTRIBUTE | Output only. The url used for dynamic tracking. |
| CampaignTrackingUrlTemplate | String | ATTRIBUTE | The URL template for constructing a tracking URL. |
| CampaignTravelCampaignSettingsTravelAccountId | Long | ATTRIBUTE | Immutable. The Travel account ID associated with the Travel campaign. |
| CampaignUrlCustomParameters | String | ATTRIBUTE | The list of mappings used to substitute custom parameter tags in a |
| CampaignVanityPharmaVanityPharmaDisplayUrlMode | String | ATTRIBUTE | The display mode for vanity pharma URLs.
The allowed values are MANUFACTURER_WEBSITE_URL, UNKNOWN, WEBSITE_DESCRIPTION. |
| CampaignVanityPharmaVanityPharmaText | String | ATTRIBUTE | The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
The allowed values are MEDICAL_DEVICE_WEBSITE_EN, MEDICAL_DEVICE_WEBSITE_ES, PRESCRIPTION_CONTRACEPTION_WEBSITE_EN, PRESCRIPTION_CONTRACEPTION_WEBSITE_ES, PRESCRIPTION_DEVICE_WEBSITE_EN, PRESCRIPTION_DEVICE_WEBSITE_ES, PRESCRIPTION_TREATMENT_WEBSITE_EN, PRESCRIPTION_TREATMENT_WEBSITE_ES, PRESCRIPTION_VACCINE_WEBSITE_EN, PRESCRIPTION_VACCINE_WEBSITE_ES, PREVENTATIVE_TREATMENT_WEBSITE_EN, PREVENTATIVE_TREATMENT_WEBSITE_ES, UNKNOWN. |
| CampaignVideoBrandSafetySuitability | String | ATTRIBUTE | Brand Safety setting at the individual campaign level. Allows for selecting
The allowed values are EXPANDED_INVENTORY, LIMITED_INVENTORY, STANDARD_INVENTORY, UNKNOWN. |
| CampaignVideoCampaignSettingsBookingDetailsCancellationDateTime | Datetime | ATTRIBUTE | Output only. Time when the booked inventory of this campaign will be cancelled or has been cancelled. Available for primary status NOT_ELIGIBLE if the campaign will be cancelled and for primary status reason BOOKING_CANCELLED. Format is 'yyyy-MM-dd HH:mm:ss' in the customer's time zone. |
| CampaignVideoCampaignSettingsBookingDetailsHoldExpirationDateTime | Datetime | ATTRIBUTE | Output only. Time until which booked inventory will be held or has been held for this campaign. Available for status HELD and HOLD_EXPIRED. Format is 'yyyy-MM-dd HH:mm:ss' in the customer's time zone. |
| CampaignVideoCampaignSettingsBookingDetailsStatus | String | ATTRIBUTE | Output only. The status of the booking.
The allowed values are BOOKED, BOOKING_CANCELLED, CAMPAIGN_ENDED, HELD, HOLD_EXPIRED, UNKNOWN. |
| CampaignVideoCampaignSettingsReservationAdCategorySelfDisclosureAlcohol | Bool | ATTRIBUTE | The campaign is expected to contain alcohol-related ads. |
| CampaignVideoCampaignSettingsReservationAdCategorySelfDisclosureGambling | Bool | ATTRIBUTE | The campaign is expected to contain gambling-related ads. |
| CampaignVideoCampaignSettingsReservationAdCategorySelfDisclosurePolitics | Bool | ATTRIBUTE | The campaign is expected to contain politics-related ads. |
| CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction | String | ATTRIBUTE | All contained responsive ads are expected to respect this restriction.
The allowed values are NON_SKIPPABLE_IN_STREAM, UNKNOWN. |
| CampaignVideoCampaignSettingsVideoAdFormatControlNonSkippableInStreamRestrictionsMaxDuration | String | ATTRIBUTE | The maximum allowed duration for non-skippable ads.
The allowed values are MAX_DURATION_FIFTEEN_SECONDS, MAX_DURATION_SIXTY_SECONDS, MAX_DURATION_THIRTY_SECONDS, UNKNOWN. |
| CampaignVideoCampaignSettingsVideoAdFormatControlNonSkippableInStreamRestrictionsMinDuration | String | ATTRIBUTE | The minimum allowed duration for non-skippable ads.
The allowed values are MIN_DURATION_FIVE_SECONDS, MIN_DURATION_SEVEN_SECONDS, MIN_DURATION_SIXTEEN_SECONDS, MIN_DURATION_THIRTY_ONE_SECONDS, UNKNOWN. |
| CampaignVideoCampaignSettingsVideoAdInventoryControlAllowInFeed | Bool | ATTRIBUTE | Determine if video responsive ads can be used for in-feed video ads. |
| CampaignVideoCampaignSettingsVideoAdInventoryControlAllowInStream | Bool | ATTRIBUTE | Determine if video responsive ads can be used for in-stream video ads. |
| CampaignVideoCampaignSettingsVideoAdInventoryControlAllowNonSkippableInStream | Bool | ATTRIBUTE | Determine if video responsive ads can be used for non-skippable in-stream ads. This is only available for campaigns that allow mixing of non-skippable with other formats (Video reach campaign with Target Frequency bidding strategy goal). |
| CampaignVideoCampaignSettingsVideoAdInventoryControlAllowShorts | Bool | ATTRIBUTE | Determine if video responsive ads can be used as shorts format. |
| CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration | String | ATTRIBUTE | Users are eligible to repeat sequence after this period. Defaults to WEEK if not specified.
The allowed values are MONTH, UNKNOWN, WEEK. |
| CampaignVideoCampaignSettingsVideoAdSequenceSteps | String | ATTRIBUTE | The list of sequence steps and data associated with them. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad |
| ActiveViewAudibilityInvalidGivtMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityInvalidMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityMeasurableImpressions | Long | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibilityMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibleImpressions | Long | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleImpressionsRate | Double | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleQuartileP100Rate | Double | METRIC | The number of impressions that were audible at the fourth quartile of the |
| ActiveViewAudibleQuartileP25Rate | Double | METRIC | The number of impressions that were audible at the first quartile of the |
| ActiveViewAudibleQuartileP50Rate | Double | METRIC | The number of impressions that were audible at the second quartile of the |
| ActiveViewAudibleQuartileP75Rate | Double | METRIC | The number of impressions that were audible at the third quartile of the |
| ActiveViewAudibleThirtySecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleThirtySecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleTwoSecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 2 seconds |
| ActiveViewAudibleTwoSecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 2 seconds |
| ActiveViewCpm | Double | METRIC | Average cost of viewable impressions (active_view_impressions). |
| ActiveViewCtr | Double | METRIC | Active view measurable clicks divided by active view viewable impressions. |
| ActiveViewImpressions | Long | METRIC | A measurement of how often your ad has become viewable on a Display |
| ActiveViewMeasurability | Double | METRIC | The ratio of impressions that could be measured by Active View over the |
| ActiveViewMeasurableCostMicros | Long | METRIC | The cost of the impressions you received that were measurable by Active |
| ActiveViewMeasurableImpressions | Long | METRIC | The number of times your ads are appearing on placements in positions |
| ActiveViewViewability | Double | METRIC | The percentage of time when your ad appeared on an Active View enabled site |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromClickToCall | Double | METRIC | The number of times people clicked the 'Call' button to call a business |
| AllConversionsFromDirections | Double | METRIC | The number of times people clicked a 'Get directions' button to navigate to |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsFromLocationAssetClickToCall | Double | METRIC | Number of call button clicks on any location surface after a chargeable ad |
| AllConversionsFromLocationAssetDirections | Double | METRIC | Number of driving directions clicks on any location surface after a |
| AllConversionsFromLocationAssetMenu | Double | METRIC | Number of menu link clicks on any location surface after a chargeable ad |
| AllConversionsFromLocationAssetOrder | Double | METRIC | Number of order clicks on any location surface after a chargeable ad event |
| AllConversionsFromLocationAssetOtherEngagement | Double | METRIC | Number of other types of local action clicks on any location surface after |
| AllConversionsFromLocationAssetStoreVisits | Double | METRIC | Estimated number of visits to the business after a chargeable |
| AllConversionsFromLocationAssetWebsite | Double | METRIC | Number of website URL clicks on any location surface after a chargeable ad |
| AllConversionsFromMenu | Double | METRIC | The number of times people clicked a link to view a business's menu after |
| AllConversionsFromOrder | Double | METRIC | The number of times people placed an order at a business after clicking an |
| AllConversionsFromOtherEngagement | Double | METRIC | The number of other conversions (for example, posting a review or saving a |
| AllConversionsFromStoreVisit | Double | METRIC | Estimated number of times people visited a business after clicking an ad. |
| AllConversionsFromStoreWebsite | Double | METRIC | The number of times that people were taken to a business's URL after |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the |
| AllNewCustomerLifetimeValue | Double | METRIC | All of new customers' lifetime conversion value. If you have set up |
| AverageCartSize | Double | METRIC | Average cart size is the average number of products in each order |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageImpressionFrequencyPerUser | Double | METRIC | The average number of times a unique user saw your ad during the requested |
| AverageOrderValueMicros | Long | METRIC | Average order value is the average revenue you made per order attributed to |
| AveragePageViews | Double | METRIC | Average number of pages viewed per session. |
| AverageTargetCpaMicros | Long | METRIC | The average Target CPA, or unset if not available (for example, for |
| AverageTargetRoas | Double | METRIC | The average Target ROAS, or unset if not available (for example, for |
| AverageTimeOnSite | Double | METRIC | Total duration of all sessions (in seconds) / number of sessions. Imported |
| AverageVideoWatchTimeDurationMillis | Long | METRIC | Average video watch time duration in milliseconds for video impressions |
| BiddableAppInstallConversions | Double | METRIC | Number of app installs. |
| BiddableAppPostInstallConversions | Double | METRIC | Number of in-app actions. |
| BiddableCohortAppPostInstallConversions | Double | METRIC | Participated in-app actions. The number of in app actions that come |
| BiddableIndirectInstallFirstInAppConversionMicros | Long | METRIC | The number of biddable first in app conversions where the app install was |
| BounceRate | Double | METRIC | Percentage of clicks where the user only visited a single page on your |
| Clicks | Long | METRIC | The number of clicks. |
| ClicksUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for clicks. |
| ContentBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show |
| ContentImpressionShare | Double | METRIC | The impressions you've received on the Display Network divided |
| ContentRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Display Network |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which |
| CostConvertedCurrencyPerPlatformComparableConversion | Double | METRIC | The cost of the platform comparable conversion in the currency of the |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostOfGoodsSoldMicros | Long | METRIC | Cost of goods sold (COGS) is the total cost of the products you sold in |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CostPerCurrentModelAttributedConversion | Double | METRIC | The cost of ad interactions divided by current model attributed |
| CostPerPlatformComparableConversion | Double | METRIC | The cost of ad interactions divided by the number of platform comparable |
| CoviewedImpressions | Long | METRIC | All co-viewed impressions represent the total number of people who saw your |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| CrossDeviceConversionsByConversionDate | Double | METRIC | The number of cross-device conversions by conversion date. |
| CrossDeviceConversionsValueByConversionDate | Double | METRIC | The sum of cross-device conversions value by conversion date. |
| CrossDeviceConversionsValueMicros | Long | METRIC | The sum of the value of cross-device conversions, in micros. |
| CrossSellCostOfGoodsSoldMicros | Long | METRIC | Cross-sell cost of goods sold (COGS) is the total cost of products sold as |
| CrossSellGrossProfitMicros | Long | METRIC | Cross-sell gross profit is the profit you made from products sold as a |
| CrossSellRevenueMicros | Long | METRIC | Cross-sell revenue is the total amount you made from products sold as a |
| CrossSellUnitsSold | Double | METRIC | Cross-sell units sold is the total number of products sold as a result of |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| CurrentModelAttributedConversions | Double | METRIC | Shows how your historic conversions data would look under the attribution |
| CurrentModelAttributedConversionsFromInteractionsRate | Double | METRIC | Current model attributed conversions from interactions divided by the |
| CurrentModelAttributedConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of current model attributed conversions from interactions divided |
| CurrentModelAttributedConversionsValue | Double | METRIC | The value of current model attributed conversions. This only includes |
| CurrentModelAttributedConversionsValuePerCost | Double | METRIC | The value of current model attributed conversions divided by the cost of ad |
| EligibleImpressionsFromLocationAssetStoreReach | Long | METRIC | Number of impressions in which the business location was shown or the |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the |
| Engagements | Long | METRIC | The number of engagements. |
| GeneralInvalidClickRate | Double | METRIC | The percentage of clicks that have been filtered out of your total number |
| GeneralInvalidClicks | Long | METRIC | Number of general invalid clicks. These are a subset of your invalid clicks |
| GmailForwards | Long | METRIC | The number of times the ad was forwarded to someone else as a message. |
| GmailSaves | Long | METRIC | The number of times someone has saved your Gmail ad to their inbox as a |
| GmailSecondaryClicks | Long | METRIC | The number of clicks to the landing page on the expanded state of Gmail |
| GrossProfitMargin | Double | METRIC | Gross profit margin is the percentage gross profit you made from orders |
| GrossProfitMicros | Long | METRIC | Gross profit is the profit you made from orders attributed to your ads |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| ImpressionsUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for impressions. |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. |
| Interactions | Long | METRIC | The number of interactions. |
| InvalidClickRate | Double | METRIC | The percentage of clicks filtered out of your total number of clicks |
| InvalidClicks | Long | METRIC | Number of clicks Google considers illegitimate and doesn't charge you for. |
| LeadCostOfGoodsSoldMicros | Long | METRIC | Lead cost of goods sold (COGS) is the total cost of products sold as a |
| LeadGrossProfitMicros | Long | METRIC | Lead gross profit is the profit you made from products sold as a result of |
| LeadRevenueMicros | Long | METRIC | Lead revenue is the total amount you made from products sold as a result of |
| LeadUnitsSold | Double | METRIC | Lead units sold is the total number of products sold as a result of |
| NewCustomerLifetimeValue | Double | METRIC | New customers' lifetime conversion value. If you have set up |
| OptimizationScoreUplift | Double | METRIC | Total optimization score uplift of all recommendations. |
| OptimizationScoreUrl | String | METRIC | URL for the optimization score page in the Google Ads web interface. |
| Orders | Double | METRIC | Orders is the total number of purchase conversions you received attributed |
| PercentNewVisitors | Double | METRIC | Percentage of first-time sessions (from people who had never visited your |
| PhoneCalls | Long | METRIC | Number of offline phone calls. |
| PhoneImpressions | Long | METRIC | Number of offline phone impressions. |
| PhoneThroughRate | Double | METRIC | Number of phone calls received (phone_calls) divided by the number of |
| PlatformComparableConversions | Double | METRIC | The number of platform comparable conversions. This only includes |
| PlatformComparableConversionsByConversionDate | Double | METRIC | The number of platform comparable conversions. When this metric is |
| PlatformComparableConversionsFromInteractionsRate | Double | METRIC | Platform comparable conversions from interactions divided by the number of |
| PlatformComparableConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of platform comparable conversions from interactions divided by |
| PlatformComparableConversionsValue | Double | METRIC | The value of platform comparable conversions. This only includes conversion |
| PlatformComparableConversionsValueByConversionDate | Double | METRIC | The value of platform comparable conversions. When this metric is segmented |
| PlatformComparableConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| PrimaryImpressions | Long | METRIC | Primary impression is counted each time your ad is served. This metric is |
| PublisherOrganicClicks | Long | METRIC | Clicks from properties for which the traffic the publisher has not paid |
| PublisherPurchasedClicks | Long | METRIC | Clicks from properties not owned by the publisher for which the traffic |
| PublisherUnknownClicks | Long | METRIC | Clicks from traffic which is not identified as 'Publisher Purchased' or |
| RelativeCtr | Double | METRIC | Your clickthrough rate (Ctr) divided by the average clickthrough rate of |
| ResultsConversionsPurchase | Double | METRIC | The purchase conversion stats for the unified goals results. |
| RevenueMicros | Long | METRIC | Revenue is the total amount you made from orders attributed to your ads. |
| SearchAbsoluteTopImpressionShare | Double | METRIC | The percentage of the customer's Shopping or Search ad impressions that are |
| SearchBudgetLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show on the |
| SearchBudgetLostTopImpressionShare | Double | METRIC | The number estimating how often your ad didn't show adjacent to the top |
| SearchClickShare | Double | METRIC | The number of clicks you've received on the Search Network |
| SearchExactMatchImpressionShare | Double | METRIC | The impressions you've received divided by the estimated number of |
| SearchImpressionShare | Double | METRIC | The impressions you've received on the Search Network divided |
| SearchRankLostAbsoluteTopImpressionShare | Double | METRIC | The number estimating how often your ad wasn't the very first ad among the |
| SearchRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Search Network |
| SearchRankLostTopImpressionShare | Double | METRIC | The number estimating how often your ad didn't show adjacent to the top |
| SearchTopImpressionShare | Double | METRIC | The impressions you've received among the top ads compared to the estimated |
| SkAdNetworkInstalls | Long | METRIC | The number of iOS Store Kit Ad Network conversions. |
| SkAdNetworkTotalConversions | Long | METRIC | The total number of iOS Store Kit Ad Network conversions. |
| StoreVisitsLastClickModelAttributedConversions | Double | METRIC | The amount of business visits attributed by the last click model. |
| Svr | Long | METRIC | This feature is available to allowlisted accounts only. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| UniqueUsers | Long | METRIC | The number of unique users who saw your ad during the requested time |
| UniqueUsersFivePlus | Long | METRIC | This metric counts the unique individuals who were shown your video ad five |
| UniqueUsersFourPlus | Long | METRIC | This metric counts the unique individuals who were shown your video ad four |
| UniqueUsersTenPlus | Long | METRIC | This metric counts the unique individuals who were shown your video ad ten |
| UniqueUsersThreePlus | Long | METRIC | This metric counts the unique individuals who were shown your video ad |
| UniqueUsersTwoPlus | Long | METRIC | This metric counts the unique individuals who were shown your video ad two |
| UnitsSold | Double | METRIC | Units sold is the total number of products sold from orders attributed to |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerCurrentModelAttributedConversion | Double | METRIC | The value of current model attributed conversions divided by the number of |
| ValuePerPlatformComparableConversion | Double | METRIC | The value of platform comparable conversions divided by the number of |
| ValuePerPlatformComparableConversionsByConversionDate | Double | METRIC | The value of platform comparable conversions divided by the number of |
| VideoQuartileP100Rate | Double | METRIC | Percentage of impressions where the viewer watched all of your video. |
| VideoQuartileP25Rate | Double | METRIC | Percentage of impressions where the viewer watched 25% of your video. |
| VideoQuartileP50Rate | Double | METRIC | Percentage of impressions where the viewer watched 50% of your video. |
| VideoQuartileP75Rate | Double | METRIC | Percentage of impressions where the viewer watched 75% of your video. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViewRateInFeed | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateInStream | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateShorts | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| VideoWatchTimeDurationMillis | Long | METRIC | Total watch time duration in milliseconds for video impressions that |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| ViewThroughConversionsFromLocationAssetClickToCall | Double | METRIC | Number of call button clicks on any location surface after an impression. |
| ViewThroughConversionsFromLocationAssetDirections | Double | METRIC | Number of driving directions clicks on any location surface after an |
| ViewThroughConversionsFromLocationAssetMenu | Double | METRIC | Number of menu link clicks on any location surface after an impression. |
| ViewThroughConversionsFromLocationAssetOrder | Double | METRIC | Number of order clicks on any location surface after an impression. This |
| ViewThroughConversionsFromLocationAssetOtherEngagement | Double | METRIC | Number of other types of local action clicks on any location surface after |
| ViewThroughConversionsFromLocationAssetStoreVisits | Double | METRIC | Estimated number of visits to the business after an impression. |
| ViewThroughConversionsFromLocationAssetWebsite | Double | METRIC | Number of website URL clicks on any location surface after an impression. |
| AdDestinationType | String | SEGMENT | Ad Destination type.
The allowed values are APP_DEEP_LINK, APP_STORE, LEAD_FORM, LOCATION_LISTING, MAP_DIRECTIONS, MESSAGE, NOT_APPLICABLE, PHONE_CALL, UNKNOWN, UNMODELED_FOR_CONVERSIONS, WEBSITE, YOUTUBE. |
| AdFormatType | String | SEGMENT | Ad Format type.
The allowed values are AUDIO, BUMPER, INFEED, INSTREAM_NON_SKIPPABLE, INSTREAM_SKIPPABLE, MASTHEAD, OTHER, OUTSTREAM, PAUSE, SHORTS, TEXT, UNKNOWN, UNSEGMENTED, VERTICAL_ADS_BOOKING_LINK, VERTICAL_ADS_PROMOTION. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| AdUsingProductData | Bool | SEGMENT | Indicates whether an ad is using product data from a Google Merchant |
| AdUsingVideo | Bool | SEGMENT | Indicates whether an ad is using a video asset. This segment is only |
| AdjustedAgeRange | String | SEGMENT | Adjusted age range. This is the age range of the user after applying
The allowed values are AGE_RANGE_18_24, AGE_RANGE_25_34, AGE_RANGE_35_44, AGE_RANGE_45_54, AGE_RANGE_55_64, AGE_RANGE_65_UP, AGE_RANGE_UNDETERMINED, UNKNOWN. |
| AdjustedGender | String | SEGMENT | Adjusted gender. This is the gender of the user after applying modeling to
The allowed values are FEMALE, MALE, UNDETERMINED, UNKNOWN. |
| AssetInteractionTargetAsset | String | SEGMENT | The asset resource name. |
| AssetInteractionTargetInteractionOnThisAsset | Bool | SEGMENT | Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. |
| AuctionInsightDomain | String | SEGMENT | Domain (visible URL) of a participant in the Auction Insights report. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| ConversionAdjustment | Bool | SEGMENT | This segments your conversion columns by the original conversion and |
| ConversionAttributionEventType | String | SEGMENT | Conversion attribution event type.
The allowed values are ENGAGED_VIEW, IMPRESSION, INTERACTION, UNKNOWN. |
| ConversionLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and
The allowed values are EIGHT_TO_NINE_DAYS, ELEVEN_TO_TWELVE_DAYS, FIVE_TO_SIX_DAYS, FORTY_FIVE_TO_SIXTY_DAYS, FOURTEEN_TO_TWENTY_ONE_DAYS, FOUR_TO_FIVE_DAYS, LESS_THAN_ONE_DAY, NINE_TO_TEN_DAYS, ONE_TO_TWO_DAYS, SEVEN_TO_EIGHT_DAYS, SIXTY_TO_NINETY_DAYS, SIX_TO_SEVEN_DAYS, TEN_TO_ELEVEN_DAYS, THIRTEEN_TO_FOURTEEN_DAYS, THIRTY_TO_FORTY_FIVE_DAYS, THREE_TO_FOUR_DAYS, TWELVE_TO_THIRTEEN_DAYS, TWENTY_ONE_TO_THIRTY_DAYS, TWO_TO_THREE_DAYS, UNKNOWN. |
| ConversionOrAdjustmentLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and
The allowed values are ADJUSTMENT_EIGHT_TO_NINE_DAYS, ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS, ADJUSTMENT_FIVE_TO_SIX_DAYS, ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS, ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS, ADJUSTMENT_FOUR_TO_FIVE_DAYS, ADJUSTMENT_LESS_THAN_ONE_DAY, ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS, ADJUSTMENT_NINE_TO_TEN_DAYS, ADJUSTMENT_ONE_TO_TWO_DAYS, ADJUSTMENT_SEVEN_TO_EIGHT_DAYS, ADJUSTMENT_SIXTY_TO_NINETY_DAYS, ADJUSTMENT_SIX_TO_SEVEN_DAYS, ADJUSTMENT_TEN_TO_ELEVEN_DAYS, ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS, ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS, ADJUSTMENT_THREE_TO_FOUR_DAYS, ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS, ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS, ADJUSTMENT_TWO_TO_THREE_DAYS, ADJUSTMENT_UNKNOWN, CONVERSION_EIGHT_TO_NINE_DAYS, CONVERSION_ELEVEN_TO_TWELVE_DAYS, CONVERSION_FIVE_TO_SIX_DAYS, CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS, CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS, CONVERSION_FOUR_TO_FIVE_DAYS, CONVERSION_LESS_THAN_ONE_DAY, CONVERSION_NINE_TO_TEN_DAYS, CONVERSION_ONE_TO_TWO_DAYS, CONVERSION_SEVEN_TO_EIGHT_DAYS, CONVERSION_SIXTY_TO_NINETY_DAYS, CONVERSION_SIX_TO_SEVEN_DAYS, CONVERSION_TEN_TO_ELEVEN_DAYS, CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS, CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS, CONVERSION_THREE_TO_FOUR_DAYS, CONVERSION_TWELVE_TO_THIRTEEN_DAYS, CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS, CONVERSION_TWO_TO_THREE_DAYS, CONVERSION_UNKNOWN, UNKNOWN. |
| ConversionValueRulePrimaryDimension | String | SEGMENT | Primary dimension of applied conversion value rules.
The allowed values are AUDIENCE, DEVICE, GEO_LOCATION, ITINERARY, MULTIPLE, NEW_VS_RETURNING_USER, NO_RULE_APPLIED, ORIGINAL, UNKNOWN. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| Hour | Int | SEGMENT | Hour of day as a number between 0 and 23, inclusive. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| NewVersusReturningCustomers | String | SEGMENT | This is for segmenting conversions by whether the user is a new customer
The allowed values are NEW, NEW_AND_HIGH_LTV, RETURNING, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| RecommendationType | String | SEGMENT | Recommendation type.
The allowed values are CALLOUT_ASSET, CALL_ASSET, CAMPAIGN_BUDGET, CUSTOM_AUDIENCE_OPT_IN, DISPLAY_EXPANSION_OPT_IN, DYNAMIC_IMAGE_EXTENSION_OPT_IN, ENHANCED_CPC_OPT_IN, FORECASTING_CAMPAIGN_BUDGET, FORECASTING_SET_TARGET_CPA, FORECASTING_SET_TARGET_ROAS, IMPROVE_DEMAND_GEN_AD_STRENGTH, IMPROVE_GOOGLE_TAG_COVERAGE, IMPROVE_PERFORMANCE_MAX_AD_STRENGTH, KEYWORD, KEYWORD_MATCH_TYPE, LEAD_FORM_ASSET, LOWER_TARGET_ROAS, MARGINAL_ROI_CAMPAIGN_BUDGET, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, MAXIMIZE_CONVERSION_VALUE_OPT_IN, MIGRATE_DYNAMIC_SEARCH_ADS_CAMPAIGN_TO_PERFORMANCE_MAX, MOVE_UNUSED_BUDGET, OPTIMIZE_AD_ROTATION, PERFORMANCE_MAX_FINAL_URL_OPT_IN, PERFORMANCE_MAX_OPT_IN, RAISE_TARGET_CPA, RAISE_TARGET_CPA_BID_TOO_LOW, REFRESH_CUSTOMER_MATCH_LIST, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, RESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH, SEARCH_PARTNERS_OPT_IN, SET_TARGET_CPA, SET_TARGET_ROAS, SHOPPING_ADD_AGE_GROUP, SHOPPING_ADD_COLOR, SHOPPING_ADD_GENDER, SHOPPING_ADD_GTIN, SHOPPING_ADD_MORE_IDENTIFIERS, SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN, SHOPPING_ADD_SIZE, SHOPPING_FIX_DISAPPROVED_PRODUCTS, SHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING, SHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT, SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX, SHOPPING_TARGET_ALL_OFFERS, SITELINK_ASSET, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN, TEXT_AD, UNKNOWN, UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX, USE_BROAD_MATCH_KEYWORD. |
| SkAdNetworkAdEventType | String | SEGMENT | iOS Store Kit Ad Network ad event type.
The allowed values are INTERACTION, UNAVAILABLE, UNKNOWN, VIEW. |
| SkAdNetworkAttributionCredit | String | SEGMENT | iOS Store Kit Ad Network attribution credit
The allowed values are CONTRIBUTED, UNAVAILABLE, UNKNOWN, WON. |
| SkAdNetworkCoarseConversionValue | String | SEGMENT | iOS Store Kit Ad Network coarse conversion value.
The allowed values are HIGH, LOW, MEDIUM, NONE, UNAVAILABLE, UNKNOWN. |
| SkAdNetworkFineConversionValue | Long | SEGMENT | iOS Store Kit Ad Network conversion value. |
| SkAdNetworkPostbackSequenceIndex | Long | SEGMENT | iOS Store Kit Ad Network postback sequence index. |
| SkAdNetworkRedistributedFineConversionValue | Long | SEGMENT | iOS Store Kit Ad Network redistributed fine conversion value. |
| SkAdNetworkSourceAppSkAdNetworkSourceAppId | String | SEGMENT | App id where the ad that drove the iOS Store Kit Ad Network install was shown. |
| SkAdNetworkSourceDomain | String | SEGMENT | Website where the ad that drove the iOS Store Kit Ad Network install was |
| SkAdNetworkSourceType | String | SEGMENT | The source type where the ad that drove the iOS Store Kit Ad Network
The allowed values are MOBILE_APPLICATION, UNAVAILABLE, UNKNOWN, WEBSITE. |
| SkAdNetworkUserType | String | SEGMENT | iOS Store Kit Ad Network user type.
The allowed values are NEW_INSTALLER, REINSTALLER, UNAVAILABLE, UNKNOWN. |
| SkAdNetworkVersion | String | SEGMENT | The version of the SKAdNetwork API used. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN. |
| TravelDestinationCity | String | SEGMENT | The city the user is searching for at query time. |
| TravelDestinationCountry | String | SEGMENT | The country the user is searching for at query time. |
| TravelDestinationRegion | String | SEGMENT | The region the user is searching for at query time. |
| VerticalAdsEventParticipantDisplayNames | String | SEGMENT | The display names of participants in an event listing, like performers, |
| VerticalAdsHotelClass | Long | SEGMENT | The class of the hotel. Generally in the range of 1 to 5 stars, but fully |
| VerticalAdsListing | String | SEGMENT | The listing associated with a listing impression, click or conversion. |
| VerticalAdsListingBrand | String | SEGMENT | The brand associated with a specific listing within a Vertical Ads |
| VerticalAdsListingCity | String | SEGMENT | The city where the vertical ads listing is located. |
| VerticalAdsListingCountry | String | SEGMENT | The country where the vertical ads listing is located. |
| VerticalAdsListingRegion | String | SEGMENT | The region where the vertical ads listing is located. |
| VerticalAdsPartnerAccount | Long | SEGMENT | A specific partner account within a Partner Center (for example, Hotel |
| VerticalAdsVertical | String | SEGMENT | Type of vertical ad, such as Vacation Rentals, Car Rentals, or
The allowed values are EVENTS, FLIGHTS, HOTELS, RENTAL_CARS, THINGS_TO_DO, UNKNOWN, VACATION_RENTALS. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |