ADO.NET Provider for Google Ads

Build 26.0.9655

AssetGroupAsset

AssetGroupAsset is the link between an asset and an asset group.

Columns

Name Type Behavior Description
AssetGroupAssetAsset String ATTRIBUTE Immutable. The asset which this asset group asset is linking.
AssetGroupAssetAssetGroup String ATTRIBUTE Immutable. The asset group which this asset group asset is linking.
AssetGroupAssetFieldType String ATTRIBUTE The description of the placement of the asset within the asset group. For

The allowed values are AD_IMAGE, BOOK_ON_GOOGLE, BUSINESS_LOGO, BUSINESS_MESSAGE, BUSINESS_NAME, CALL, CALLOUT, CALL_TO_ACTION, CALL_TO_ACTION_SELECTION, DEMAND_GEN_CAROUSEL_CARD, DESCRIPTION, HEADLINE, HOTEL_CALLOUT, HOTEL_PROPERTY, LANDING_PAGE_PREVIEW, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_DESCRIPTION, LONG_HEADLINE, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, RELATED_YOUTUBE_VIDEOS, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, TALL_PORTRAIT_MARKETING_IMAGE, UNKNOWN, VIDEO, YOUTUBE_VIDEO.

AssetGroupAssetPolicySummaryApprovalStatus String ATTRIBUTE The overall approval status, which is calculated based on the status of its individual policy topic entries.

The allowed values are APPROVED, APPROVED_LIMITED, AREA_OF_INTEREST_ONLY, DISAPPROVED, UNKNOWN.

AssetGroupAssetPolicySummaryPolicyTopicEntries String ATTRIBUTE The list of policy findings.
AssetGroupAssetPolicySummaryReviewStatus String ATTRIBUTE Where in the review process the resource is.

The allowed values are ELIGIBLE_MAY_SERVE, REVIEWED, REVIEW_IN_PROGRESS, UNDER_APPEAL, UNKNOWN.

AssetGroupAssetPrimaryStatus String ATTRIBUTE Output only. Provides the PrimaryStatus of this asset link.

The allowed values are ELIGIBLE, LIMITED, NOT_ELIGIBLE, PAUSED, PENDING, REMOVED, UNKNOWN.

AssetGroupAssetPrimaryStatusDetails String ATTRIBUTE Output only. Provides the details of the primary status and its associated
AssetGroupAssetPrimaryStatusReasons String ATTRIBUTE Output only. Provides a list of reasons for why an asset is not serving or

The allowed values are ASSET_APPROVED_LABELED, ASSET_DISAPPROVED, ASSET_LINK_PAUSED, ASSET_LINK_REMOVED, ASSET_UNDER_REVIEW, UNKNOWN.

AssetGroupAssetResourceName String ATTRIBUTE Immutable. The resource name of the asset group asset.
AssetGroupAssetSource String ATTRIBUTE Output only. Source of the asset group asset.

The allowed values are ADVERTISER, AUTOMATICALLY_CREATED, UNKNOWN.

AssetGroupAssetStatus String ATTRIBUTE The status of the link between an asset and asset group.

The allowed values are ENABLED, PAUSED, REMOVED, UNKNOWN.

CustomerId Long ATTRIBUTE Output only. The ID of the customer.
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions)
AllConversionsFromInteractionsValuePerInteraction Double METRIC The value of all conversions from interactions divided by the total number
AllConversionsValue Double METRIC The value of all conversions.
AllConversionsValuePerCost Double METRIC The value of all conversions divided by the total cost of ad interactions
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks
AverageCpe Double METRIC The average amount that you've been charged for an ad engagement. This
AverageCpm Double METRIC Average cost-per-thousand impressions (CPM).
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions
ConversionsFromInteractionsValuePerInteraction Double METRIC The value of conversions from interactions divided by the number of ad
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which
ConversionsValuePerCost Double METRIC The value of conversions divided by the cost of ad interactions. This only
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device,
CrossDeviceConversionsValue Double METRIC The sum of the value of cross-device conversions.
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number
EngagementRate Double METRIC How often people engage with your ad after it's shown to them. This is the
Engagements Long METRIC The number of engagements.
Impressions Long METRIC Count of how often your ad has appeared on a search results page or
InteractionEventTypes String METRIC The types of payable and free interactions.

The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW.

InteractionRate Double METRIC How often people interact with your ad after it is shown to them.
Interactions Long METRIC The number of interactions.
TrueviewAverageCpv Double METRIC The average amount you pay each time someone views your ad.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only
VideoTrueviewViewRate Double METRIC The number of TrueView views your video ad receives divided by its number
VideoTrueviewViews Long METRIC The number of TrueView views your video ads received.
ViewThroughConversions Long METRIC The total number of view-through conversions.
AdNetworkType String SEGMENT Ad network type.

The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE.

AdSubNetworkType String SEGMENT Ad sub network type. Currently only available for ads running as part of

The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS.

ConversionAction String SEGMENT Resource name of the conversion action.
ConversionActionCategory String SEGMENT Conversion action category.

The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS.

ConversionActionName String SEGMENT Conversion action name.
Date Date SEGMENT Date to which metrics apply.
DayOfWeek String SEGMENT Day of the week, for example, MONDAY.

The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY.

Device String SEGMENT Device to which metrics apply.

The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN.

Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as
Period String SEGMENT Predefined date range.

The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN.

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter.
Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 26.0.9655