AdGroupAd
An ad group ad.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupAdActionItems | String | ATTRIBUTE | Output only. A list of recommendations to improve the ad strength. For |
| AdGroupAdAdAddedByGoogleAds | Bool | ATTRIBUTE | Output only. Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. |
| AdGroupAdAdAppAdAppDeepLink | String | ATTRIBUTE | An app deep link asset that may be used with the ad. |
| AdGroupAdAdAppAdDescriptions | String | ATTRIBUTE | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| AdGroupAdAdAppAdHeadlines | String | ATTRIBUTE | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| AdGroupAdAdAppAdHtml5MediaBundles | String | ATTRIBUTE | List of media bundle assets that may be used with the ad. |
| AdGroupAdAdAppAdImages | String | ATTRIBUTE | List of image assets that may be displayed with the ad. |
| AdGroupAdAdAppAdMandatoryAdText | String | ATTRIBUTE | Mandatory ad text. |
| AdGroupAdAdAppAdYoutubeVideos | String | ATTRIBUTE | List of YouTube video assets that may be displayed with the ad. |
| AdGroupAdAdAppEngagementAdDescriptions | String | ATTRIBUTE | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| AdGroupAdAdAppEngagementAdHeadlines | String | ATTRIBUTE | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| AdGroupAdAdAppEngagementAdImages | String | ATTRIBUTE | List of image assets that may be displayed with the ad. |
| AdGroupAdAdAppEngagementAdVideos | String | ATTRIBUTE | List of video assets that may be displayed with the ad. |
| AdGroupAdAdAppPreRegistrationAdDescriptions | String | ATTRIBUTE | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| AdGroupAdAdAppPreRegistrationAdHeadlines | String | ATTRIBUTE | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| AdGroupAdAdAppPreRegistrationAdImages | String | ATTRIBUTE | List of image asset IDs whose images may be displayed with the ad. |
| AdGroupAdAdAppPreRegistrationAdYoutubeVideos | String | ATTRIBUTE | List of YouTube video asset IDs whose videos may be displayed with the ad. |
| AdGroupAdAdDemandGenCarouselAdBusinessName | String | ATTRIBUTE | Required. The Advertiser/brand name. |
| AdGroupAdAdDemandGenCarouselAdCallToActionText | String | ATTRIBUTE | Call to action text. |
| AdGroupAdAdDemandGenCarouselAdCarouselCards | String | ATTRIBUTE | Required. Carousel cards that will display with the ad. Min 2 max 10. |
| AdGroupAdAdDemandGenCarouselAdDescription | String | ATTRIBUTE | Required. The descriptive text of the ad. |
| AdGroupAdAdDemandGenCarouselAdHeadline | String | ATTRIBUTE | Required. Headline of the ad. |
| AdGroupAdAdDemandGenCarouselAdLogoImage | String | ATTRIBUTE | Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
| AdGroupAdAdDemandGenMultiAssetAdBusinessName | String | ATTRIBUTE | The Advertiser/brand name. Maximum display width is 25. Required. |
| AdGroupAdAdDemandGenMultiAssetAdCallToActionText | String | ATTRIBUTE | Call to action text. |
| AdGroupAdAdDemandGenMultiAssetAdDescriptions | String | ATTRIBUTE | The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified. |
| AdGroupAdAdDemandGenMultiAssetAdHeadlines | String | ATTRIBUTE | Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified. |
| AdGroupAdAdDemandGenMultiAssetAdLogoImages | String | ATTRIBUTE | Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified. |
| AdGroupAdAdDemandGenMultiAssetAdMarketingImages | String | ATTRIBUTE | Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
| AdGroupAdAdDemandGenMultiAssetAdPortraitMarketingImages | String | ATTRIBUTE | Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images, square_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
| AdGroupAdAdDemandGenMultiAssetAdSquareMarketingImages | String | ATTRIBUTE | Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
| AdGroupAdAdDemandGenMultiAssetAdTallPortraitMarketingImages | String | ATTRIBUTE | Tall portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x1067 and the aspect ratio must be 9:16 (+-1%). Combined with marketing_images, square_marketing_images, and portrait_marketing_images, the maximum is 20. |
| AdGroupAdAdDemandGenProductAdBreadcrumb1 | String | ATTRIBUTE | First part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdDemandGenProductAdBreadcrumb2 | String | ATTRIBUTE | Second part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdDemandGenProductAdBusinessName | String | ATTRIBUTE | Required. The advertiser/brand name. |
| AdGroupAdAdDemandGenProductAdCallToAction | String | ATTRIBUTE | Asset of type CallToActionAsset used for the 'Call To Action' button. |
| AdGroupAdAdDemandGenProductAdDescription | String | ATTRIBUTE | Required. Text asset used for the description. |
| AdGroupAdAdDemandGenProductAdHeadline | String | ATTRIBUTE | Required. Text asset used for the short headline. |
| AdGroupAdAdDemandGenProductAdLogoImage | String | ATTRIBUTE | Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
| AdGroupAdAdDemandGenVideoResponsiveAdBreadcrumb1 | String | ATTRIBUTE | First part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdDemandGenVideoResponsiveAdBreadcrumb2 | String | ATTRIBUTE | Second part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdDemandGenVideoResponsiveAdBusinessName | String | ATTRIBUTE | Required. The advertiser/brand name. |
| AdGroupAdAdDemandGenVideoResponsiveAdCallToActions | String | ATTRIBUTE | Assets of type CallToActionAsset used for the 'Call To Action' button. |
| AdGroupAdAdDemandGenVideoResponsiveAdCompanionBanners | String | ATTRIBUTE | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. |
| AdGroupAdAdDemandGenVideoResponsiveAdDescriptions | String | ATTRIBUTE | List of text assets used for the description. |
| AdGroupAdAdDemandGenVideoResponsiveAdHeadlines | String | ATTRIBUTE | List of text assets used for the short headline. |
| AdGroupAdAdDemandGenVideoResponsiveAdLogoImages | String | ATTRIBUTE | Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
| AdGroupAdAdDemandGenVideoResponsiveAdLongHeadlines | String | ATTRIBUTE | List of text assets used for the long headline. |
| AdGroupAdAdDemandGenVideoResponsiveAdVideos | String | ATTRIBUTE | List of YouTube video assets used for the ad. |
| AdGroupAdAdDevicePreference | String | ATTRIBUTE | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| AdGroupAdAdDisplayUploadAdDisplayUploadProductType | String | ATTRIBUTE | The product type of this ad. See comments on the enum for details.
The allowed values are DYNAMIC_HTML5_CUSTOM_AD, DYNAMIC_HTML5_EDUCATION_AD, DYNAMIC_HTML5_FLIGHT_AD, DYNAMIC_HTML5_HOTEL_AD, DYNAMIC_HTML5_HOTEL_RENTAL_AD, DYNAMIC_HTML5_JOB_AD, DYNAMIC_HTML5_LOCAL_AD, DYNAMIC_HTML5_REAL_ESTATE_AD, DYNAMIC_HTML5_TRAVEL_AD, HTML5_UPLOAD_AD, UNKNOWN. |
| AdGroupAdAdDisplayUploadAdMediaBundle | String | ATTRIBUTE | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. |
| AdGroupAdAdDisplayUrl | String | ATTRIBUTE | The URL that appears in the ad description for some ad formats. |
| AdGroupAdAdExpandedDynamicSearchAdDescription | String | ATTRIBUTE | The description of the ad. |
| AdGroupAdAdExpandedDynamicSearchAdDescription2 | String | ATTRIBUTE | The second description of the ad. |
| AdGroupAdAdExpandedTextAdDescription | String | ATTRIBUTE | The description of the ad. |
| AdGroupAdAdExpandedTextAdDescription2 | String | ATTRIBUTE | The second description of the ad. |
| AdGroupAdAdExpandedTextAdHeadlinePart1 | String | ATTRIBUTE | The first part of the ad's headline. |
| AdGroupAdAdExpandedTextAdHeadlinePart2 | String | ATTRIBUTE | The second part of the ad's headline. |
| AdGroupAdAdExpandedTextAdHeadlinePart3 | String | ATTRIBUTE | The third part of the ad's headline. |
| AdGroupAdAdExpandedTextAdPath1 | String | ATTRIBUTE | The text that can appear alongside the ad's displayed URL. |
| AdGroupAdAdExpandedTextAdPath2 | String | ATTRIBUTE | Additional text that can appear alongside the ad's displayed URL. |
| AdGroupAdAdFinalAppUrls | String | ATTRIBUTE | A list of final app URLs that will be used on mobile if the user has the specific app installed. |
| AdGroupAdAdFinalMobileUrls | String | ATTRIBUTE | The list of possible final mobile URLs after all cross-domain redirects for the ad. |
| AdGroupAdAdFinalUrlSuffix | String | ATTRIBUTE | The suffix to use when constructing a final URL. |
| AdGroupAdAdFinalUrls | String | ATTRIBUTE | The list of possible final URLs after all cross-domain redirects for the ad. |
| AdGroupAdAdHotelAd | String | ATTRIBUTE | Details pertaining to a hotel ad. |
| AdGroupAdAdId | Long | ATTRIBUTE | Output only. The ID of the ad. |
| AdGroupAdAdImageAdImageAssetAsset | String | ATTRIBUTE | The Asset resource name of this image. |
| AdGroupAdAdImageAdImageUrl | String | ATTRIBUTE | URL of the full size image. |
| AdGroupAdAdImageAdMimeType | String | ATTRIBUTE | The mime type of the image.
The allowed values are AUDIO_MP3, AUDIO_WAV, FLASH, HTML5_AD_ZIP, IMAGE_GIF, IMAGE_JPEG, IMAGE_PNG, MSEXCEL, MSWORD, PDF, RTF, TEXT_HTML, UNKNOWN. |
| AdGroupAdAdImageAdName | String | ATTRIBUTE | The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty. |
| AdGroupAdAdImageAdPixelHeight | Long | ATTRIBUTE | Height in pixels of the full size image. |
| AdGroupAdAdImageAdPixelWidth | Long | ATTRIBUTE | Width in pixels of the full size image. |
| AdGroupAdAdImageAdPreviewImageUrl | String | ATTRIBUTE | URL of the preview size image. |
| AdGroupAdAdImageAdPreviewPixelHeight | Long | ATTRIBUTE | Height in pixels of the preview size image. |
| AdGroupAdAdImageAdPreviewPixelWidth | Long | ATTRIBUTE | Width in pixels of the preview size image. |
| AdGroupAdAdLegacyAppInstallAd | String | ATTRIBUTE | Immutable. Details pertaining to a legacy app install ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdAccentColor | String | ATTRIBUTE | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| AdGroupAdAdLegacyResponsiveDisplayAdAllowFlexibleColor | Bool | ATTRIBUTE | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| AdGroupAdAdLegacyResponsiveDisplayAdBusinessName | String | ATTRIBUTE | The business name in the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdCallToActionText | String | ATTRIBUTE | The call-to-action text for the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdDescription | String | ATTRIBUTE | The description of the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdFormatSetting | String | ATTRIBUTE | Specifies which format the ad will be served in. Default is ALL_FORMATS.
The allowed values are ALL_FORMATS, NATIVE, NON_NATIVE, UNKNOWN. |
| AdGroupAdAdLegacyResponsiveDisplayAdLogoImage | String | ATTRIBUTE | The MediaFile resource name of the logo image used in the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdLongHeadline | String | ATTRIBUTE | The long version of the ad's headline. |
| AdGroupAdAdLegacyResponsiveDisplayAdMainColor | String | ATTRIBUTE | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| AdGroupAdAdLegacyResponsiveDisplayAdMarketingImage | String | ATTRIBUTE | The MediaFile resource name of the marketing image used in the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdPricePrefix | String | ATTRIBUTE | Prefix before price. For example, 'as low as'. |
| AdGroupAdAdLegacyResponsiveDisplayAdPromoText | String | ATTRIBUTE | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| AdGroupAdAdLegacyResponsiveDisplayAdShortHeadline | String | ATTRIBUTE | The short version of the ad's headline. |
| AdGroupAdAdLegacyResponsiveDisplayAdSquareLogoImage | String | ATTRIBUTE | The MediaFile resource name of the square logo image used in the ad. |
| AdGroupAdAdLegacyResponsiveDisplayAdSquareMarketingImage | String | ATTRIBUTE | The MediaFile resource name of the square marketing image used in the ad. |
| AdGroupAdAdLocalAdCallToActions | String | ATTRIBUTE | List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified. |
| AdGroupAdAdLocalAdDescriptions | String | ATTRIBUTE | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified. |
| AdGroupAdAdLocalAdHeadlines | String | ATTRIBUTE | List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified. |
| AdGroupAdAdLocalAdLogoImages | String | ATTRIBUTE | List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified. |
| AdGroupAdAdLocalAdMarketingImages | String | ATTRIBUTE | List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified. |
| AdGroupAdAdLocalAdPath1 | String | ATTRIBUTE | First part of optional text that can be appended to the URL in the ad. |
| AdGroupAdAdLocalAdPath2 | String | ATTRIBUTE | Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| AdGroupAdAdLocalAdVideos | String | ATTRIBUTE | List of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified. |
| AdGroupAdAdName | String | ATTRIBUTE | Immutable. The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, LegacyAppInstallAd, ShoppingComparisonListingAd, VideoAd, VideoResponsiveAd and DemandGen ads. |
| AdGroupAdAdResourceName | String | ATTRIBUTE | Immutable. The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id} |
| AdGroupAdAdResponsiveDisplayAdAccentColor | String | ATTRIBUTE | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| AdGroupAdAdResponsiveDisplayAdAllowFlexibleColor | Bool | ATTRIBUTE | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| AdGroupAdAdResponsiveDisplayAdBusinessName | String | ATTRIBUTE | The advertiser/brand name. Maximum display width is 25. |
| AdGroupAdAdResponsiveDisplayAdCallToActionText | String | ATTRIBUTE | The call-to-action text for the ad. Maximum display width is 30. |
| AdGroupAdAdResponsiveDisplayAdControlSpecEnableAssetEnhancements | Bool | ATTRIBUTE | Whether the advertiser has opted into the asset enhancements feature. |
| AdGroupAdAdResponsiveDisplayAdControlSpecEnableAutogenVideo | Bool | ATTRIBUTE | Whether the advertiser has opted into auto-gen video feature. |
| AdGroupAdAdResponsiveDisplayAdDescriptions | String | ATTRIBUTE | Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified. |
| AdGroupAdAdResponsiveDisplayAdFormatSetting | String | ATTRIBUTE | Specifies which format the ad will be served in. Default is ALL_FORMATS.
The allowed values are ALL_FORMATS, NATIVE, NON_NATIVE, UNKNOWN. |
| AdGroupAdAdResponsiveDisplayAdHeadlines | String | ATTRIBUTE | Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified. |
| AdGroupAdAdResponsiveDisplayAdLogoImages | String | ATTRIBUTE | Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5. |
| AdGroupAdAdResponsiveDisplayAdLongHeadline | String | ATTRIBUTE | A required long format headline. The maximum length is 90 characters. |
| AdGroupAdAdResponsiveDisplayAdMainColor | String | ATTRIBUTE | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| AdGroupAdAdResponsiveDisplayAdMarketingImages | String | ATTRIBUTE | Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15. |
| AdGroupAdAdResponsiveDisplayAdPricePrefix | String | ATTRIBUTE | Prefix before price. For example, 'as low as'. |
| AdGroupAdAdResponsiveDisplayAdPromoText | String | ATTRIBUTE | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| AdGroupAdAdResponsiveDisplayAdSquareLogoImages | String | ATTRIBUTE | Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5. |
| AdGroupAdAdResponsiveDisplayAdSquareMarketingImages | String | ATTRIBUTE | Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15. |
| AdGroupAdAdResponsiveDisplayAdYoutubeVideos | String | ATTRIBUTE | Optional YouTube videos for the ad. A maximum of 5 videos can be specified. |
| AdGroupAdAdResponsiveSearchAdDescriptions | String | ATTRIBUTE | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| AdGroupAdAdResponsiveSearchAdHeadlines | String | ATTRIBUTE | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| AdGroupAdAdResponsiveSearchAdPath1 | String | ATTRIBUTE | First part of text that can be appended to the URL in the ad. |
| AdGroupAdAdResponsiveSearchAdPath2 | String | ATTRIBUTE | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| AdGroupAdAdShoppingComparisonListingAdHeadline | String | ATTRIBUTE | Headline of the ad. This field is required. Allowed length is between 25 and 45 characters. |
| AdGroupAdAdShoppingProductAd | String | ATTRIBUTE | Details pertaining to a Shopping product ad. |
| AdGroupAdAdShoppingSmartAd | String | ATTRIBUTE | Details pertaining to a Smart Shopping ad. |
| AdGroupAdAdSmartCampaignAdDescriptions | String | ATTRIBUTE | List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets. |
| AdGroupAdAdSmartCampaignAdHeadlines | String | ATTRIBUTE | List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets. |
| AdGroupAdAdSystemManagedResourceSource | String | ATTRIBUTE | Output only. If this ad is system managed, then this field will indicate the source. This field is read-only.
The allowed values are AD_VARIATIONS, UNKNOWN. |
| AdGroupAdAdTextAdDescription1 | String | ATTRIBUTE | The first line of the ad's description. |
| AdGroupAdAdTextAdDescription2 | String | ATTRIBUTE | The second line of the ad's description. |
| AdGroupAdAdTextAdHeadline | String | ATTRIBUTE | The headline of the ad. |
| AdGroupAdAdTrackingUrlTemplate | String | ATTRIBUTE | The URL template for constructing a tracking URL. |
| AdGroupAdAdTravelAd | String | ATTRIBUTE | Details pertaining to a travel ad. |
| AdGroupAdAdType | String | ATTRIBUTE | Output only. The type of ad.
The allowed values are APP_AD, APP_ENGAGEMENT_AD, APP_PRE_REGISTRATION_AD, CALL_AD, DEMAND_GEN_CAROUSEL_AD, DEMAND_GEN_MULTI_ASSET_AD, DEMAND_GEN_PRODUCT_AD, DEMAND_GEN_VIDEO_RESPONSIVE_AD, DYNAMIC_HTML5_AD, EXPANDED_DYNAMIC_SEARCH_AD, EXPANDED_TEXT_AD, HOTEL_AD, HTML5_UPLOAD_AD, IMAGE_AD, IN_FEED_VIDEO_AD, LEGACY_APP_INSTALL_AD, LEGACY_RESPONSIVE_DISPLAY_AD, LOCAL_AD, RESPONSIVE_DISPLAY_AD, RESPONSIVE_SEARCH_AD, SHOPPING_COMPARISON_LISTING_AD, SHOPPING_PRODUCT_AD, SHOPPING_SMART_AD, SMART_CAMPAIGN_AD, TEXT_AD, TRAVEL_AD, UNKNOWN, VIDEO_AD, VIDEO_BUMPER_AD, VIDEO_NON_SKIPPABLE_IN_STREAM_AD, VIDEO_RESPONSIVE_AD, VIDEO_TRUEVIEW_IN_STREAM_AD, YOUTUBE_AUDIO_AD. |
| AdGroupAdAdUrlCollections | String | ATTRIBUTE | Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad. |
| AdGroupAdAdUrlCustomParameters | String | ATTRIBUTE | The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations. |
| AdGroupAdAdVideoAdAudio | String | ATTRIBUTE | YouTube Audio ad format. |
| AdGroupAdAdVideoAdBumperActionButtonLabel | String | ATTRIBUTE | Label on the 'Call To Action' button taking the user to the video ad's final URL. |
| AdGroupAdAdVideoAdBumperActionHeadline | String | ATTRIBUTE | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. |
| AdGroupAdAdVideoAdBumperCompanionBannerAsset | String | ATTRIBUTE | The Asset resource name of this image. |
| AdGroupAdAdVideoAdInFeedDescription1 | String | ATTRIBUTE | First text line for the ad. |
| AdGroupAdAdVideoAdInFeedDescription2 | String | ATTRIBUTE | Second text line for the ad. |
| AdGroupAdAdVideoAdInFeedHeadline | String | ATTRIBUTE | The headline of the ad. |
| AdGroupAdAdVideoAdInFeedThumbnail | String | ATTRIBUTE | Video thumbnail image to use.
The allowed values are DEFAULT_THUMBNAIL, THUMBNAIL_1, THUMBNAIL_2, THUMBNAIL_3, UNKNOWN. |
| AdGroupAdAdVideoAdInStreamActionButtonLabel | String | ATTRIBUTE | Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. |
| AdGroupAdAdVideoAdInStreamActionHeadline | String | ATTRIBUTE | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. |
| AdGroupAdAdVideoAdInStreamCompanionBannerAsset | String | ATTRIBUTE | The Asset resource name of this image. |
| AdGroupAdAdVideoAdNonSkippableActionButtonLabel | String | ATTRIBUTE | Label on the 'Call To Action' button taking the user to the video ad's final URL. |
| AdGroupAdAdVideoAdNonSkippableActionHeadline | String | ATTRIBUTE | Additional text displayed with the 'Call To Action' button to give context and encourage clicking on the button. |
| AdGroupAdAdVideoAdNonSkippableCompanionBannerAsset | String | ATTRIBUTE | The Asset resource name of this image. |
| AdGroupAdAdVideoAdOutStreamDescription | String | ATTRIBUTE | The description line. |
| AdGroupAdAdVideoAdOutStreamHeadline | String | ATTRIBUTE | The headline of the ad. |
| AdGroupAdAdVideoAdVideoAsset | String | ATTRIBUTE | The Asset resource name of this video. |
| AdGroupAdAdVideoResponsiveAdBreadcrumb1 | String | ATTRIBUTE | First part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdVideoResponsiveAdBreadcrumb2 | String | ATTRIBUTE | Second part of text that appears in the ad with the displayed URL. |
| AdGroupAdAdVideoResponsiveAdBusinessName | String | ATTRIBUTE | Optional advertiser/brand name. Maximum display width is 25 characters. |
| AdGroupAdAdVideoResponsiveAdCallToActions | String | ATTRIBUTE | List of text assets used for the button, for example, the 'Call To Action' button. Currently, only a single value for the button is supported. |
| AdGroupAdAdVideoResponsiveAdCompanionBanners | String | ATTRIBUTE | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. |
| AdGroupAdAdVideoResponsiveAdDescriptions | String | ATTRIBUTE | List of text assets used for the description. Currently, only a single value for the description is supported. |
| AdGroupAdAdVideoResponsiveAdHeadlines | String | ATTRIBUTE | List of text assets used for the short headline. Currently, only a single value for the short headline is supported. |
| AdGroupAdAdVideoResponsiveAdLogoImages | String | ATTRIBUTE | Optional logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). |
| AdGroupAdAdVideoResponsiveAdLongHeadlines | String | ATTRIBUTE | List of text assets used for the long headline. Currently, only a single value for the long headline is supported. |
| AdGroupAdAdVideoResponsiveAdVideos | String | ATTRIBUTE | List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported. |
| AdGroupAdAdGroup | String | ATTRIBUTE | Immutable. The ad group to which the ad belongs. |
| AdGroupAdAdGroupAdAssetAutomationSettings | String | ATTRIBUTE | Settings that control the types of asset automation. See the |
| AdGroupAdAdStrength | String | ATTRIBUTE | Output only. Overall ad strength for this ad group ad.
The allowed values are AVERAGE, EXCELLENT, GOOD, NO_ADS, PENDING, POOR, UNKNOWN. |
| AdGroupAdEndDateTime | Datetime | ATTRIBUTE | The last day and time when ad group ad serves. This is added on top of |
| AdGroupAdLabels | String | ATTRIBUTE | Output only. The resource names of labels attached to this ad group ad. |
| AdGroupAdPolicySummaryApprovalStatus | String | ATTRIBUTE | Output only. The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
The allowed values are APPROVED, APPROVED_LIMITED, AREA_OF_INTEREST_ONLY, DISAPPROVED, UNKNOWN. |
| AdGroupAdPolicySummaryPolicyTopicEntries | String | ATTRIBUTE | Output only. The list of policy findings for this ad. |
| AdGroupAdPolicySummaryReviewStatus | String | ATTRIBUTE | Output only. Where in the review process this ad is.
The allowed values are ELIGIBLE_MAY_SERVE, REVIEWED, REVIEW_IN_PROGRESS, UNDER_APPEAL, UNKNOWN. |
| AdGroupAdPrimaryStatus | String | ATTRIBUTE | Output only. Provides aggregated view into why an ad group ad is not
The allowed values are ELIGIBLE, LIMITED, NOT_ELIGIBLE, PAUSED, PENDING, REMOVED, UNKNOWN. |
| AdGroupAdPrimaryStatusReasons | String | ATTRIBUTE | Output only. Provides reasons for why an ad group ad is not serving or not
The allowed values are AD_GROUP_AD_APPROVED_LABELED, AD_GROUP_AD_AREA_OF_INTEREST_ONLY, AD_GROUP_AD_DISAPPROVED, AD_GROUP_AD_NO_ADS, AD_GROUP_AD_PAUSED, AD_GROUP_AD_POOR_QUALITY, AD_GROUP_AD_REMOVED, AD_GROUP_AD_UNDER_APPEAL, AD_GROUP_AD_UNDER_REVIEW, AD_GROUP_PAUSED, AD_GROUP_REMOVED, CAMPAIGN_ENDED, CAMPAIGN_PAUSED, CAMPAIGN_PENDING, CAMPAIGN_REMOVED, UNKNOWN. |
| AdGroupAdResourceName | String | ATTRIBUTE | Immutable. The resource name of the ad. |
| AdGroupAdStartDateTime | Datetime | ATTRIBUTE | The date and time when ad group ad starts serving. This is added on top of |
| AdGroupAdStatus | String | ATTRIBUTE | The status of the ad.
The allowed values are ENABLED, PAUSED, REMOVED, UNKNOWN. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad |
| ActiveViewAudibilityInvalidGivtMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityInvalidMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, |
| ActiveViewAudibilityMeasurableImpressions | Long | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibilityMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure if the ad was |
| ActiveViewAudibleImpressions | Long | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleImpressionsRate | Double | METRIC | The number of impressions that were audible (volume > 0%) at any point |
| ActiveViewAudibleQuartileP100Rate | Double | METRIC | The number of impressions that were audible at the fourth quartile of the |
| ActiveViewAudibleQuartileP25Rate | Double | METRIC | The number of impressions that were audible at the first quartile of the |
| ActiveViewAudibleQuartileP50Rate | Double | METRIC | The number of impressions that were audible at the second quartile of the |
| ActiveViewAudibleQuartileP75Rate | Double | METRIC | The number of impressions that were audible at the third quartile of the |
| ActiveViewAudibleThirtySecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleThirtySecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 30 seconds |
| ActiveViewAudibleTwoSecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 2 seconds |
| ActiveViewAudibleTwoSecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 2 seconds |
| ActiveViewCpm | Double | METRIC | Average cost of viewable impressions (active_view_impressions). |
| ActiveViewCtr | Double | METRIC | Active view measurable clicks divided by active view viewable impressions. |
| ActiveViewImpressions | Long | METRIC | A measurement of how often your ad has become viewable on a Display |
| ActiveViewMeasurability | Double | METRIC | The ratio of impressions that could be measured by Active View over the |
| ActiveViewMeasurableCostMicros | Long | METRIC | The cost of the impressions you received that were measurable by Active |
| ActiveViewMeasurableImpressions | Long | METRIC | The number of times your ads are appearing on placements in positions |
| ActiveViewViewability | Double | METRIC | The percentage of time when your ad appeared on an Active View enabled site |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the |
| AllNewCustomerLifetimeValue | Double | METRIC | All of new customers' lifetime conversion value. If you have set up |
| AverageCartSize | Double | METRIC | Average cart size is the average number of products in each order |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageOrderValueMicros | Long | METRIC | Average order value is the average revenue you made per order attributed to |
| AveragePageViews | Double | METRIC | Average number of pages viewed per session. |
| AverageTimeOnSite | Double | METRIC | Total duration of all sessions (in seconds) / number of sessions. Imported |
| AverageVideoWatchTimeDurationMillis | Long | METRIC | Average video watch time duration in milliseconds for video impressions |
| BounceRate | Double | METRIC | Percentage of clicks where the user only visited a single page on your |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which |
| CostConvertedCurrencyPerPlatformComparableConversion | Double | METRIC | The cost of the platform comparable conversion in the currency of the |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions |
| CostOfGoodsSoldMicros | Long | METRIC | Cost of goods sold (COGS) is the total cost of the products you sold in |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes |
| CostPerCurrentModelAttributedConversion | Double | METRIC | The cost of ad interactions divided by current model attributed |
| CostPerPlatformComparableConversion | Double | METRIC | The cost of ad interactions divided by the number of platform comparable |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, |
| CrossDeviceConversionsValueMicros | Long | METRIC | The sum of the value of cross-device conversions, in micros. |
| CrossSellCostOfGoodsSoldMicros | Long | METRIC | Cross-sell cost of goods sold (COGS) is the total cost of products sold as |
| CrossSellGrossProfitMicros | Long | METRIC | Cross-sell gross profit is the profit you made from products sold as a |
| CrossSellRevenueMicros | Long | METRIC | Cross-sell revenue is the total amount you made from products sold as a |
| CrossSellUnitsSold | Double | METRIC | Cross-sell units sold is the total number of products sold as a result of |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number |
| CurrentModelAttributedConversions | Double | METRIC | Shows how your historic conversions data would look under the attribution |
| CurrentModelAttributedConversionsValue | Double | METRIC | The value of current model attributed conversions. This only includes |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the |
| Engagements | Long | METRIC | The number of engagements. |
| GmailForwards | Long | METRIC | The number of times the ad was forwarded to someone else as a message. |
| GmailSaves | Long | METRIC | The number of times someone has saved your Gmail ad to their inbox as a |
| GmailSecondaryClicks | Long | METRIC | The number of clicks to the landing page on the expanded state of Gmail |
| GrossProfitMargin | Double | METRIC | Gross profit margin is the percentage gross profit you made from orders |
| GrossProfitMicros | Long | METRIC | Gross profit is the profit you made from orders attributed to your ads |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. |
| Interactions | Long | METRIC | The number of interactions. |
| LeadCostOfGoodsSoldMicros | Long | METRIC | Lead cost of goods sold (COGS) is the total cost of products sold as a |
| LeadGrossProfitMicros | Long | METRIC | Lead gross profit is the profit you made from products sold as a result of |
| LeadRevenueMicros | Long | METRIC | Lead revenue is the total amount you made from products sold as a result of |
| LeadUnitsSold | Double | METRIC | Lead units sold is the total number of products sold as a result of |
| NewCustomerLifetimeValue | Double | METRIC | New customers' lifetime conversion value. If you have set up |
| Orders | Double | METRIC | Orders is the total number of purchase conversions you received attributed |
| PercentNewVisitors | Double | METRIC | Percentage of first-time sessions (from people who had never visited your |
| PlatformComparableConversions | Double | METRIC | The number of platform comparable conversions. This only includes |
| PlatformComparableConversionsByConversionDate | Double | METRIC | The number of platform comparable conversions. When this metric is |
| PlatformComparableConversionsFromInteractionsRate | Double | METRIC | Platform comparable conversions from interactions divided by the number of |
| PlatformComparableConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of platform comparable conversions from interactions divided by |
| PlatformComparableConversionsValue | Double | METRIC | The value of platform comparable conversions. This only includes conversion |
| PlatformComparableConversionsValueByConversionDate | Double | METRIC | The value of platform comparable conversions. When this metric is segmented |
| PlatformComparableConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only |
| RevenueMicros | Long | METRIC | Revenue is the total amount you made from orders attributed to your ads. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. |
| UnitsSold | Double | METRIC | Units sold is the total number of products sold from orders attributed to |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only |
| ValuePerCurrentModelAttributedConversion | Double | METRIC | The value of current model attributed conversions divided by the number of |
| ValuePerPlatformComparableConversion | Double | METRIC | The value of platform comparable conversions divided by the number of |
| ValuePerPlatformComparableConversionsByConversionDate | Double | METRIC | The value of platform comparable conversions divided by the number of |
| VideoQuartileP100Rate | Double | METRIC | Percentage of impressions where the viewer watched all of your video. |
| VideoQuartileP25Rate | Double | METRIC | Percentage of impressions where the viewer watched 25% of your video. |
| VideoQuartileP50Rate | Double | METRIC | Percentage of impressions where the viewer watched 50% of your video. |
| VideoQuartileP75Rate | Double | METRIC | Percentage of impressions where the viewer watched 75% of your video. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number |
| VideoTrueviewViewRateInFeed | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateInStream | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViewRateShorts | Double | METRIC | The number of TrueView views divided by number of impressions that can |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| VideoWatchTimeDurationMillis | Long | METRIC | Total watch time duration in milliseconds for video impressions that |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. |
| AdDestinationType | String | SEGMENT | Ad Destination type.
The allowed values are APP_DEEP_LINK, APP_STORE, LEAD_FORM, LOCATION_LISTING, MAP_DIRECTIONS, MESSAGE, NOT_APPLICABLE, PHONE_CALL, UNKNOWN, UNMODELED_FOR_CONVERSIONS, WEBSITE, YOUTUBE. |
| AdFormatType | String | SEGMENT | Ad Format type.
The allowed values are AUDIO, BUMPER, INFEED, INSTREAM_NON_SKIPPABLE, INSTREAM_SKIPPABLE, MASTHEAD, OTHER, OUTSTREAM, PAUSE, SHORTS, TEXT, UNKNOWN, UNSEGMENTED, VERTICAL_ADS_BOOKING_LINK, VERTICAL_ADS_PROMOTION. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| ConversionAdjustment | Bool | SEGMENT | This segments your conversion columns by the original conversion and |
| ConversionLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and
The allowed values are EIGHT_TO_NINE_DAYS, ELEVEN_TO_TWELVE_DAYS, FIVE_TO_SIX_DAYS, FORTY_FIVE_TO_SIXTY_DAYS, FOURTEEN_TO_TWENTY_ONE_DAYS, FOUR_TO_FIVE_DAYS, LESS_THAN_ONE_DAY, NINE_TO_TEN_DAYS, ONE_TO_TWO_DAYS, SEVEN_TO_EIGHT_DAYS, SIXTY_TO_NINETY_DAYS, SIX_TO_SEVEN_DAYS, TEN_TO_ELEVEN_DAYS, THIRTEEN_TO_FOURTEEN_DAYS, THIRTY_TO_FORTY_FIVE_DAYS, THREE_TO_FOUR_DAYS, TWELVE_TO_THIRTEEN_DAYS, TWENTY_ONE_TO_THIRTY_DAYS, TWO_TO_THREE_DAYS, UNKNOWN. |
| ConversionOrAdjustmentLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and
The allowed values are ADJUSTMENT_EIGHT_TO_NINE_DAYS, ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS, ADJUSTMENT_FIVE_TO_SIX_DAYS, ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS, ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS, ADJUSTMENT_FOUR_TO_FIVE_DAYS, ADJUSTMENT_LESS_THAN_ONE_DAY, ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS, ADJUSTMENT_NINE_TO_TEN_DAYS, ADJUSTMENT_ONE_TO_TWO_DAYS, ADJUSTMENT_SEVEN_TO_EIGHT_DAYS, ADJUSTMENT_SIXTY_TO_NINETY_DAYS, ADJUSTMENT_SIX_TO_SEVEN_DAYS, ADJUSTMENT_TEN_TO_ELEVEN_DAYS, ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS, ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS, ADJUSTMENT_THREE_TO_FOUR_DAYS, ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS, ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS, ADJUSTMENT_TWO_TO_THREE_DAYS, ADJUSTMENT_UNKNOWN, CONVERSION_EIGHT_TO_NINE_DAYS, CONVERSION_ELEVEN_TO_TWELVE_DAYS, CONVERSION_FIVE_TO_SIX_DAYS, CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS, CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS, CONVERSION_FOUR_TO_FIVE_DAYS, CONVERSION_LESS_THAN_ONE_DAY, CONVERSION_NINE_TO_TEN_DAYS, CONVERSION_ONE_TO_TWO_DAYS, CONVERSION_SEVEN_TO_EIGHT_DAYS, CONVERSION_SIXTY_TO_NINETY_DAYS, CONVERSION_SIX_TO_SEVEN_DAYS, CONVERSION_TEN_TO_ELEVEN_DAYS, CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS, CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS, CONVERSION_THREE_TO_FOUR_DAYS, CONVERSION_TWELVE_TO_THIRTEEN_DAYS, CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS, CONVERSION_TWO_TO_THREE_DAYS, CONVERSION_UNKNOWN, UNKNOWN. |
| Date | Date | SEGMENT | Date to which metrics apply. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| KeywordAdGroupCriterion | String | SEGMENT | The AdGroupCriterion resource name. |
| KeywordInfoMatchType | String | SEGMENT | The match type of the keyword.
The allowed values are BROAD, EXACT, PHRASE, UNKNOWN. |
| KeywordInfoText | String | SEGMENT | The text of the keyword (at most 80 characters and 10 words). |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| NewVersusReturningCustomers | String | SEGMENT | This is for segmenting conversions by whether the user is a new customer
The allowed values are NEW, NEW_AND_HIGH_LTV, RETURNING, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |