CData Python Connector for Google Ads

Build 25.0.9454

CampaignAggregateAssetView

A campaign-level aggregate asset view that shows where the asset is linked, performamce of the asset and stats.

Columns

Name Type Behavior Description
CampaignAggregateAssetViewAsset String ATTRIBUTE Output only. The ID of the asset.
CampaignAggregateAssetViewAssetSource String ATTRIBUTE Output only. Source of the asset link.

The allowed values are ADVERTISER, AUTOMATICALLY_CREATED, UNKNOWN.

CampaignAggregateAssetViewCampaign String ATTRIBUTE Output only. Campaign in which the asset served.
CampaignAggregateAssetViewFieldType String ATTRIBUTE Output only. FieldType of the asset.

The allowed values are AD_IMAGE, BOOK_ON_GOOGLE, BUSINESS_LOGO, BUSINESS_MESSAGE, BUSINESS_NAME, CALL, CALLOUT, CALL_TO_ACTION_SELECTION, DEMAND_GEN_CAROUSEL_CARD, DESCRIPTION, HEADLINE, HOTEL_CALLOUT, HOTEL_PROPERTY, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_HEADLINE, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, RELATED_YOUTUBE_VIDEOS, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, TALL_PORTRAIT_MARKETING_IMAGE, UNKNOWN, VIDEO, YOUTUBE_VIDEO.

CampaignAggregateAssetViewResourceName String ATTRIBUTE Output only. The resource name of the campaign aggregate asset view. Campaign aggregate asset view resource names have the form: customers/{customer_id}/campaignAggregateAssetViews/{Campaign.campaign_id}~{Asset.asset_id}~{AssetLinkSource.asset_link_source}~{AssetFieldType.field_type}
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
AllConversionsFromInteractionsValuePerInteraction Double METRIC The value of all conversions from interactions divided by the total number of interactions.
AllConversionsValue Double METRIC The value of all conversions.
AllConversionsValuePerCost Double METRIC The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
AssetBestPerformanceCostPercentage Double METRIC Percentage of cost the asset received in ads with AssetPerformanceLabel.BEST. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel.
AssetBestPerformanceImpressionPercentage Double METRIC Percentage of impressions the asset received in ads with AssetPerformanceLabel.BEST. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetGoodPerformanceCostPercentage Double METRIC Percentage of cost the asset received in ads with AssetPerformanceLabel.GOOD. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel.
AssetGoodPerformanceImpressionPercentage Double METRIC Percentage of impressions the asset received in ads with AssetPerformanceLabel.GOOD. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetLearningPerformanceCostPercentage Double METRIC Percentage of cost the asset received in ads with AssetPerformanceLabel.LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel.
AssetLearningPerformanceImpressionPercentage Double METRIC Percentage of impressions the asset received in ads with AssetPerformanceLabel.LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetLowPerformanceCostPercentage Double METRIC Percentage of cost the asset received in ads with AssetPerformanceLabel.LOW. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel.
AssetLowPerformanceImpressionPercentage Double METRIC Percentage of impressions the asset received in ads with AssetPerformanceLabel.LOW. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedAsDescriptionPositionOneCount Long METRIC Number of entities in which the asset is pinned to description 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedAsDescriptionPositionTwoCount Long METRIC Number of entities in which the asset is pinned to description 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedAsHeadlinePositionOneCount Long METRIC Number of entities in which the asset is pinned to headline 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedAsHeadlinePositionThreeCount Long METRIC Number of entities in which the asset is pinned to headline 3. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedAsHeadlinePositionTwoCount Long METRIC Number of entities in which the asset is pinned to headline 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetPinnedTotalCount Long METRIC Number of total usages in which the asset is pinned. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AssetUnratedPerformanceCostPercentage Double METRIC Percentage of cost the asset received in ads with AssetPerformanceLabel other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel.
AssetUnratedPerformanceImpressionPercentage Double METRIC Percentage of impressions the asset received in ads with AssetPerformanceLabel other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks received.
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsFromInteractionsValuePerInteraction Double METRIC The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsValuePerCost Double METRIC The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CrossDeviceConversionsValue Double METRIC The sum of the value of cross-device conversions.
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
EngagementRate Double METRIC How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements Long METRIC The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions Long METRIC Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionRate Double METRIC How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions Long METRIC The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
LinkedEntitiesCount Long METRIC Number of linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
LinkedSampleEntities String METRIC A list of up to 20 sample linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
SampleBestPerformanceEntities String METRIC A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.BEST performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
SampleGoodPerformanceEntities String METRIC A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.GOOD performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
SampleLearningPerformanceEntities String METRIC A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.LEARNING performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
SampleLowPerformanceEntities String METRIC A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.LOW performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
SampleUnratedPerformanceEntities String METRIC A list of up to 20 sample linked resources with impressions in the last 30 days where the assets had AssetPerformanceLabel performance label other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ViewThroughConversions Long METRIC The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Date Date SEGMENT Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
DayOfWeek String SEGMENT Day of the week, for example, MONDAY.

The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY.

Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Period String SEGMENT Predefined date range.

The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN.

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 25.0.9454