Excel Add-In for Google Ads

Build 24.0.9060

UserList

A user list. This is a list of users a customer may target.

Columns

Name Type Behavior Description
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
UserListAccessReason String ATTRIBUTE Output only. Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.

The allowed values are AFFILIATED, LICENSED, OWNED, SHARED, SUBSCRIBED, UNKNOWN, UNSPECIFIED.

UserListAccountUserListStatus String ATTRIBUTE Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.

The allowed values are DISABLED, ENABLED, UNKNOWN, UNSPECIFIED.

UserListBasicUserListActions String ATTRIBUTE Actions associated with this user list.
UserListClosingReason String ATTRIBUTE Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.

The allowed values are UNKNOWN, UNSPECIFIED, UNUSED.

UserListCrmBasedUserListAppId String ATTRIBUTE A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, '476943146' for 'Flood-It! 2' whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, 'com.labpixies.colordrips' for 'Color Drips' given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.
UserListCrmBasedUserListDataSourceType String ATTRIBUTE Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.

The allowed values are FIRST_PARTY, THIRD_PARTY_CREDIT_BUREAU, THIRD_PARTY_VOTER_FILE, UNKNOWN, UNSPECIFIED.

UserListCrmBasedUserListUploadKeyType String ATTRIBUTE Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.

The allowed values are CONTACT_INFO, CRM_ID, MOBILE_ADVERTISING_ID, UNKNOWN, UNSPECIFIED.

UserListDescription String ATTRIBUTE Description of this user list.
UserListEligibleForDisplay Bool ATTRIBUTE Output only. Indicates this user list is eligible for Google Display Network. This field is read-only.
UserListEligibleForSearch Bool ATTRIBUTE Indicates if this user list is eligible for Google Search Network.
UserListId Long ATTRIBUTE Output only. Id of the user list.
UserListIntegrationCode String ATTRIBUTE An ID from external system. It is used by user list sellers to correlate IDs on their systems.
UserListLogicalUserListRules String ATTRIBUTE Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.
UserListLookalikeUserListCountryCodes String ATTRIBUTE Countries targeted by the Lookalike. Two-letter country code as defined by ISO-3166
UserListLookalikeUserListExpansionLevel String ATTRIBUTE Expansion level, reflecting the size of the lookalike audience

The allowed values are BALANCED, BROAD, NARROW, UNKNOWN, UNSPECIFIED.

UserListLookalikeUserListSeedUserListIds String ATTRIBUTE Seed UserList ID from which this list is derived, provided by user.
UserListMatchRatePercentage Int ATTRIBUTE Output only. Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.
UserListMembershipLifeSpan Long ATTRIBUTE Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. This field is ignored for logical_user_list and rule_based_user_list types. Membership to lists of these types depends on the rules defined by the lists.
UserListMembershipStatus String ATTRIBUTE Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.

The allowed values are CLOSED, OPEN, UNKNOWN, UNSPECIFIED.

UserListName String ATTRIBUTE Name of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED)
UserListReadOnly Bool ATTRIBUTE Output only. An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.
UserListResourceName String ATTRIBUTE Immutable. The resource name of the user list. User list resource names have the form: customers/{customer_id}/userLists/{user_list_id}
UserListRuleBasedUserListFlexibleRuleUserListExclusiveOperands String ATTRIBUTE Rules representing users that should be excluded from the user list. These are located on the right side of the AND_NOT operator, and joined together by OR.
UserListRuleBasedUserListFlexibleRuleUserListInclusiveOperands String ATTRIBUTE Rules representing users that should be included in the user list. These are located on the left side of the AND_NOT operator, and joined together by either AND/OR as specified by the inclusive_rule_operator.
UserListRuleBasedUserListFlexibleRuleUserListInclusiveRuleOperator String ATTRIBUTE Operator that defines how the inclusive operands are combined.

The allowed values are AND, OR, UNKNOWN, UNSPECIFIED.

UserListRuleBasedUserListPrepopulationStatus String ATTRIBUTE The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.

The allowed values are FAILED, FINISHED, REQUESTED, UNKNOWN, UNSPECIFIED.

UserListSimilarUserListSeedUserList String ATTRIBUTE Seed UserList from which this list is derived.
UserListSizeForDisplay Long ATTRIBUTE Output only. Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.
UserListSizeForSearch Long ATTRIBUTE Output only. Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.
UserListSizeRangeForDisplay String ATTRIBUTE Output only. Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.

The allowed values are FIFTY_THOUSAND_TO_ONE_HUNDRED_THOUSAND, FIVE_HUNDRED_THOUSAND_TO_ONE_MILLION, FIVE_MILLION_TO_TEN_MILLION, LESS_THAN_FIVE_HUNDRED, LESS_THAN_ONE_THOUSAND, ONE_HUNDRED_THOUSAND_TO_THREE_HUNDRED_THOUSAND, ONE_MILLION_TO_TWO_MILLION, ONE_THOUSAND_TO_TEN_THOUSAND, OVER_FIFTY_MILLION, TEN_MILLION_TO_TWENTY_MILLION, TEN_THOUSAND_TO_FIFTY_THOUSAND, THIRTY_MILLION_TO_FIFTY_MILLION, THREE_HUNDRED_THOUSAND_TO_FIVE_HUNDRED_THOUSAND, THREE_MILLION_TO_FIVE_MILLION, TWENTY_MILLION_TO_THIRTY_MILLION, TWO_MILLION_TO_THREE_MILLION, UNKNOWN, UNSPECIFIED.

UserListSizeRangeForSearch String ATTRIBUTE Output only. Size range in terms of number of users of the UserList, for Search ads. This field is read-only.

The allowed values are FIFTY_THOUSAND_TO_ONE_HUNDRED_THOUSAND, FIVE_HUNDRED_THOUSAND_TO_ONE_MILLION, FIVE_MILLION_TO_TEN_MILLION, LESS_THAN_FIVE_HUNDRED, LESS_THAN_ONE_THOUSAND, ONE_HUNDRED_THOUSAND_TO_THREE_HUNDRED_THOUSAND, ONE_MILLION_TO_TWO_MILLION, ONE_THOUSAND_TO_TEN_THOUSAND, OVER_FIFTY_MILLION, TEN_MILLION_TO_TWENTY_MILLION, TEN_THOUSAND_TO_FIFTY_THOUSAND, THIRTY_MILLION_TO_FIFTY_MILLION, THREE_HUNDRED_THOUSAND_TO_FIVE_HUNDRED_THOUSAND, THREE_MILLION_TO_FIVE_MILLION, TWENTY_MILLION_TO_THIRTY_MILLION, TWO_MILLION_TO_THREE_MILLION, UNKNOWN, UNSPECIFIED.

UserListType String ATTRIBUTE Output only. Type of this list. This field is read-only.

The allowed values are CRM_BASED, EXTERNAL_REMARKETING, LOGICAL, LOOKALIKE, REMARKETING, RULE_BASED, SIMILAR, UNKNOWN, UNSPECIFIED.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9060