Excel Add-In for Google Ads

Build 24.0.9060

CustomerNegativeCriterion

A negative criterion for exclusions at the customer level.

Columns

Name Type Behavior Description
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
CustomerNegativeCriterionContentLabelType String ATTRIBUTE Content label type, required for CREATE operations.

The allowed values are BELOW_THE_FOLD, BRAND_SUITABILITY_CONTENT_FOR_FAMILIES, BRAND_SUITABILITY_GAMES_FIGHTING, BRAND_SUITABILITY_GAMES_MATURE, BRAND_SUITABILITY_HEALTH_SENSITIVE, BRAND_SUITABILITY_HEALTH_SOURCE_UNDETERMINED, BRAND_SUITABILITY_NEWS_RECENT, BRAND_SUITABILITY_NEWS_SENSITIVE, BRAND_SUITABILITY_NEWS_SOURCE_NOT_FEATURED, BRAND_SUITABILITY_POLITICS, BRAND_SUITABILITY_RELIGION, EMBEDDED_VIDEO, JUVENILE, LIVE_STREAMING_VIDEO, PARKED_DOMAIN, PROFANITY, SEXUALLY_SUGGESTIVE, SOCIAL_ISSUES, TRAGEDY, UNKNOWN, UNSPECIFIED, VIDEO, VIDEO_NOT_YET_RATED, VIDEO_RATING_DV_G, VIDEO_RATING_DV_MA, VIDEO_RATING_DV_PG, VIDEO_RATING_DV_T.

CustomerNegativeCriterionId Long ATTRIBUTE Output only. The ID of the criterion.
CustomerNegativeCriterionIpBlockIpAddress String ATTRIBUTE The IP address of this IP block.
CustomerNegativeCriterionMobileAppCategoryMobileAppCategoryConstant String ATTRIBUTE The mobile app category constant resource name.
CustomerNegativeCriterionMobileApplicationAppId String ATTRIBUTE A string that uniquely identifies a mobile application to Google Ads API. The format of this string is '{platform}-{platform_native_id}', where platform is '1' for iOS apps and '2' for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, '476943146' for 'Flood-It! 2' whose App Store link is 'http://itunes.apple.com/us/app/flood-it!-2/id476943146'). For Android, this native identifier is the application's package name (for example, 'com.labpixies.colordrips' for 'Color Drips' given Google Play link 'https://play.google.com/store/apps/details?id=com.labpixies.colordrips'). A well formed app id for Google Ads API would thus be '1-476943146' for iOS and '2-com.labpixies.colordrips' for Android. This field is required and must be set in CREATE operations.
CustomerNegativeCriterionMobileApplicationName String ATTRIBUTE Name of this mobile application.
CustomerNegativeCriterionNegativeKeywordListSharedSet String ATTRIBUTE The NegativeKeywordListInfo shared set resource name.
CustomerNegativeCriterionPlacementUrl String ATTRIBUTE URL of the placement. For example, 'http://www.domain.com'.
CustomerNegativeCriterionResourceName String ATTRIBUTE Immutable. The resource name of the customer negative criterion. Customer negative criterion resource names have the form: customers/{customer_id}/customerNegativeCriteria/{criterion_id}
CustomerNegativeCriterionType String ATTRIBUTE Output only. The type of the criterion.

The allowed values are AD_SCHEDULE, AGE_RANGE, APP_PAYMENT_MODEL, AUDIENCE, BRAND, BRAND_LIST, CARRIER, COMBINED_AUDIENCE, CONTENT_LABEL, CUSTOM_AFFINITY, CUSTOM_AUDIENCE, CUSTOM_INTENT, DEVICE, GENDER, INCOME_RANGE, IP_BLOCK, KEYWORD, KEYWORD_THEME, LANGUAGE, LIFE_EVENT, LISTING_GROUP, LISTING_SCOPE, LOCAL_SERVICE_ID, LOCATION, LOCATION_GROUP, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, MOBILE_DEVICE, NEGATIVE_KEYWORD_LIST, OPERATING_SYSTEM_VERSION, PARENTAL_STATUS, PLACEMENT, PROXIMITY, SEARCH_THEME, TOPIC, UNKNOWN, UNSPECIFIED, USER_INTEREST, USER_LIST, WEBPAGE, YOUTUBE_CHANNEL, YOUTUBE_VIDEO.

CustomerNegativeCriterionYoutubeChannelChannelId String ATTRIBUTE The YouTube uploader channel id or the channel code of a YouTube channel.
CustomerNegativeCriterionYoutubeVideoVideoId String ATTRIBUTE YouTube video id as it appears on the YouTube watch page.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9060