Excel Add-In for Google Ads

Build 24.0.9060

CustomerLifecycleGoal

Account level customer lifecycle goal settings.

Columns

Name Type Behavior Description
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
CustomerLifecycleGoalCustomerAcquisitionGoalValueSettingsHighLifetimeValue Double ATTRIBUTE High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
CustomerLifecycleGoalCustomerAcquisitionGoalValueSettingsValue Double ATTRIBUTE Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
CustomerLifecycleGoalResourceName String ATTRIBUTE Immutable. The resource name of the customer lifecycle goal. Customer lifecycle resource names have the form: customers/{customer_id}/customerLifecycleGoal

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9060