Excel Add-In for Google Ads

Build 24.0.9060

CustomerConversionGoal

Biddability control for conversion actions with a matching category and origin.

Columns

Name Type Behavior Description
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
CustomerConversionGoalBiddable Bool ATTRIBUTE The biddability of the customer conversion goal.
CustomerConversionGoalCategory String ATTRIBUTE The conversion category of this customer conversion goal. Only conversion actions that have this category will be included in this goal.

The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, UNSPECIFIED.

CustomerConversionGoalOrigin String ATTRIBUTE The conversion origin of this customer conversion goal. Only conversion actions that have this conversion origin will be included in this goal.

The allowed values are APP, CALL_FROM_ADS, GOOGLE_HOSTED, STORE, UNKNOWN, UNSPECIFIED, WEBSITE, YOUTUBE_HOSTED.

CustomerConversionGoalResourceName String ATTRIBUTE Immutable. The resource name of the customer conversion goal. Customer conversion goal resource names have the form: customers/{customer_id}/customerConversionGoals/{category}~{origin}

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9060