Excel Add-In for Google Ads

Build 24.0.9060

ConversionCustomVariable

A conversion custom variable See 'About custom variables for conversions' at https://support.google.com/google-ads/answer/9964350

Columns

Name Type Behavior Description
ConversionCustomVariableId Long ATTRIBUTE Output only. The ID of the conversion custom variable.
ConversionCustomVariableName String ATTRIBUTE Required. The name of the conversion custom variable. Name should be unique. The maximum length of name is 100 characters. There should not be any extra spaces before and after.
ConversionCustomVariableOwnerCustomer String ATTRIBUTE Output only. The resource name of the customer that owns the conversion custom variable.
ConversionCustomVariableResourceName String ATTRIBUTE Immutable. The resource name of the conversion custom variable. Conversion custom variable resource names have the form: customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id}
ConversionCustomVariableStatus String ATTRIBUTE The status of the conversion custom variable for conversion event accrual.

The allowed values are ACTIVATION_NEEDED, ENABLED, PAUSED, UNKNOWN, UNSPECIFIED.

ConversionCustomVariableTag String ATTRIBUTE Required. Immutable. The tag of the conversion custom variable. It is used in the event snippet and sent to Google Ads along with conversion pings. For conversion uploads in Google Ads API, the resource name of the conversion custom variable is used. Tag should be unique. The maximum size of tag is 100 bytes. There should not be any extra spaces before and after. Currently only lowercase letters, numbers and underscores are allowed in the tag.
CustomerId Long ATTRIBUTE Output only. The ID of the customer.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9060