Excel Add-In for Google Ads

Build 24.0.9060

CampaignGroup

A campaign group.

Columns

Name Type Behavior Description
CampaignGroupId Long ATTRIBUTE Output only. The ID of the campaign group.
CampaignGroupName String ATTRIBUTE The name of the campaign group. This field is required and should not be empty when creating new campaign groups. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
CampaignGroupResourceName String ATTRIBUTE Immutable. The resource name of the campaign group. Campaign group resource names have the form: customers/{customer_id}/campaignGroups/{campaign_group_id}
CampaignGroupStatus String ATTRIBUTE The status of the campaign group. When a new campaign group is added, the status defaults to ENABLED.

The allowed values are ENABLED, REMOVED, UNKNOWN, UNSPECIFIED.

CustomerId Long ATTRIBUTE Output only. The ID of the customer.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
AverageCpv Double METRIC The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Conversions Double METRIC The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
InteractionRate Double METRIC How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions Long METRIC The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
AdDestinationType String SEGMENT Ad Destination type.

The allowed values are APP_DEEP_LINK, APP_STORE, LEAD_FORM, LOCATION_LISTING, MAP_DIRECTIONS, MESSAGE, NOT_APPLICABLE, PHONE_CALL, UNKNOWN, UNMODELED_FOR_CONVERSIONS, UNSPECIFIED, WEBSITE, YOUTUBE.

Date Date SEGMENT Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Device String SEGMENT Device to which metrics apply.

The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN, UNSPECIFIED.

Hour Int SEGMENT Hour of day as a number between 0 and 23, inclusive.
Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Period String SEGMENT Predefined date range.

The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN.

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

Copyright (c) 2024 CData Software, Inc. - All rights reserved.
Build 24.0.9060