FeedItem
A feed item.
Columns
| Name | Type | Behavior | Description |
| AdGroupId | Long | SEGMENT | Output only. The ID of the ad group. |
| CampaignId | Long | SEGMENT | Output only. The ID of the campaign. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| FeedItemAttributeValues | String | ATTRIBUTE | The feed item's attribute values. |
| FeedItemEndDateTime | Datetime | ATTRIBUTE | End time in which this feed item is no longer effective and will stop serving. The time is in the customer's time zone. The format is 'YYYY-MM-DD HH:MM:SS'. Examples: '2018-03-05 09:15:00' or '2018-02-01 14:34:30' |
| FeedItemFeed | String | ATTRIBUTE | Immutable. The feed to which this feed item belongs. |
| FeedItemGeoTargetingRestriction | String | ATTRIBUTE | Geo targeting restriction specifies the type of location that can be used for targeting.
The allowed values are LOCATION_OF_PRESENCE, UNKNOWN, UNSPECIFIED. |
| FeedItemId | Long | ATTRIBUTE | Output only. The ID of this feed item. |
| FeedItemPolicyInfos | String | ATTRIBUTE | Output only. List of info about a feed item's validation and approval state for active feed mappings. There will be an entry in the list for each type of feed mapping associated with the feed, for example, a feed with a sitelink and a call feed mapping would cause every feed item associated with that feed to have an entry in this list for both sitelink and call. This field is read-only. |
| FeedItemResourceName | String | ATTRIBUTE | Immutable. The resource name of the feed item. Feed item resource names have the form: customers/{customer_id}/feedItems/{feed_id}~{feed_item_id} |
| FeedItemStartDateTime | Datetime | ATTRIBUTE | Start time in which this feed item is effective and can begin serving. The time is in the customer's time zone. The format is 'YYYY-MM-DD HH:MM:SS'. Examples: '2018-03-05 09:15:00' or '2018-02-01 14:34:30' |
| FeedItemStatus | String | ATTRIBUTE | Output only. Status of the feed item. This field is read-only.
The allowed values are ENABLED, REMOVED, UNKNOWN, UNSPECIFIED. |
| FeedItemUrlCustomParameters | String | ATTRIBUTE | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks received. |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| Engagements | Long | METRIC | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are UNSPECIFIED, UNKNOWN, CLICK, ENGAGEMENT, VIDEO_VIEW, NONE. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| Interactions | Long | METRIC | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top organic search results. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| VideoViewRate | Double | METRIC | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
| VideoViews | Long | METRIC | The number of times your video ads were viewed. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, GOOGLE_TV, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, UNSPECIFIED, YOUTUBE. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, UNKNOWN, UNSPECIFIED, URL_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, UNSPECIFIED. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, UNSPECIFIED, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN, UNSPECIFIED. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UNSPECIFIED, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| InteractionOnThisExtension | Bool | SEGMENT | Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN, UNSPECIFIED. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| PlaceholderType | String | SEGMENT | Placeholder type. This is only used with feed item metrics.
The allowed values are AD_CUSTOMIZER, AFFILIATE_LOCATION, APP, CALL, CALLOUT, DYNAMIC_CUSTOM, DYNAMIC_EDUCATION, DYNAMIC_FLIGHT, DYNAMIC_HOTEL, DYNAMIC_JOB, DYNAMIC_LOCAL, DYNAMIC_REAL_ESTATE, DYNAMIC_TRAVEL, IMAGE, LOCATION, MESSAGE, PRICE, PROMOTION, SITELINK, STRUCTURED_SNIPPET, UNKNOWN, UNSPECIFIED. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN, UNSPECIFIED. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |