AdGroupAdAssetView
A link between an AdGroupAd and an Asset. Currently we only support AdGroupAdAssetView for AppAds and Responsive Search Ads.
Table Specific Information
Select
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| AdGroupAdAssetViewAdGroupAd | String | ATTRIBUTE | Output only. The ad group ad to which the asset is linked. |
| AdGroupAdAssetViewAsset | String | ATTRIBUTE | Output only. The asset which is linked to the ad group ad. |
| AdGroupAdAssetViewEnabled | Bool | ATTRIBUTE | Output only. The status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad. |
| AdGroupAdAssetViewFieldType | String | ATTRIBUTE | Output only. Role that the asset takes in the ad.
The allowed values are AD_IMAGE, BOOK_ON_GOOGLE, BUSINESS_LOGO, BUSINESS_NAME, CALL, CALLOUT, CALL_TO_ACTION_SELECTION, DEMAND_GEN_CAROUSEL_CARD, DESCRIPTION, HEADLINE, HOTEL_CALLOUT, HOTEL_PROPERTY, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_HEADLINE, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, UNKNOWN, UNSPECIFIED, VIDEO, YOUTUBE_VIDEO. |
| AdGroupAdAssetViewPerformanceLabel | String | ATTRIBUTE | Output only. Performance of an asset linkage.
The allowed values are BEST, GOOD, LEARNING, LOW, PENDING, UNKNOWN, UNSPECIFIED. |
| AdGroupAdAssetViewPinnedField | String | ATTRIBUTE | Output only. Pinned field.
The allowed values are AD_IMAGE, BUSINESS_LOGO, BUSINESS_NAME, BUSINESS_NAME_IN_PORTRAIT, CALL, CALLOUT, CALL_TO_ACTION, DESCRIPTION, DESCRIPTION_1, DESCRIPTION_2, DESCRIPTION_IN_PORTRAIT, HEADLINE, HEADLINE_1, HEADLINE_2, HEADLINE_3, HEADLINE_IN_PORTRAIT, LANDSCAPE_LOGO, LEAD_FORM, LOGO, LONG_HEADLINE, MARKETING_IMAGE, MARKETING_IMAGE_IN_PORTRAIT, MOBILE_APP, PORTRAIT_MARKETING_IMAGE, PRICE, PROMOTION, SITELINK, SQUARE_MARKETING_IMAGE, STRUCTURED_SNIPPET, UNKNOWN, UNSPECIFIED, YOU_TUBE_VIDEO. |
| AdGroupAdAssetViewPolicySummary | String | ATTRIBUTE | Output only. Policy information for the ad group ad asset. |
| AdGroupAdAssetViewResourceName | String | ATTRIBUTE | Output only. The resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type} Ad group ad asset view resource names have the form (Beginning from V4): customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type} |
| AdGroupAdAssetViewSource | String | ATTRIBUTE | Output only. Source of the ad group ad asset.
The allowed values are ADVERTISER, AUTOMATICALLY_CREATED, UNKNOWN, UNSPECIFIED. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValuePerCost | Double | METRIC | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks received. |
| BiddableAppInstallConversions | Double | METRIC | Number of app installs. |
| BiddableAppPostInstallConversions | Double | METRIC | Number of in-app actions. |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |
| AdFormatType | String | SEGMENT | Ad Format type.
The allowed values are AUDIO, BUMPER, INFEED, INSTREAM_NON_SKIPPABLE, INSTREAM_SKIPPABLE, MASTHEAD, OTHER, OUTSTREAM, SHORTS, UNKNOWN, UNSEGMENTED, UNSPECIFIED. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, GOOGLE_TV, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, UNSPECIFIED, YOUTUBE. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, UNSPECIFIED, WEDNESDAY. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN, UNSPECIFIED. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |