Excel Add-In for Google Ads

Build 24.0.9062

CampaignLifecycleGoal

Campaign level customer lifecycle goal settings.

Columns

Name Type Behavior Description
CampaignLifecycleGoalCampaign String ATTRIBUTE Output only. The campaign where the goal is attached.
CampaignLifecycleGoalCustomerAcquisitionGoalSettingsOptimizationMode String ATTRIBUTE Output only. Customer acquisition optimization mode of this campaign.

使用できる値は次のとおりです。BID_HIGHER_FOR_NEW_CUSTOMER, TARGET_ALL_EQUALLY, TARGET_NEW_CUSTOMER, UNKNOWN, UNSPECIFIED

CampaignLifecycleGoalCustomerAcquisitionGoalSettingsValueSettingsHighLifetimeValue Double ATTRIBUTE High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
CampaignLifecycleGoalCustomerAcquisitionGoalSettingsValueSettingsValue Double ATTRIBUTE Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
CampaignLifecycleGoalResourceName String ATTRIBUTE Immutable. The resource name of the customer lifecycle goal of a campaign. customers/{customer_id}/campaignLifecycleGoal/{campaign_id}
CustomerId Long ATTRIBUTE Output only. The ID of the customer.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9062