Excel Add-In for Google Ads

Build 24.0.9062

AssetSetAsset

AssetSetAsset is the link between an asset and an asset set. Adding an AssetSetAsset links an asset with an asset set.

Columns

Name Type Behavior Description
AdGroupId Long SEGMENT Output only. The ID of the ad group.
AssetSetAssetAsset String ATTRIBUTE Immutable. The asset which this asset set asset is linking to.
AssetSetAssetAssetSet String ATTRIBUTE Immutable. The asset set which this asset set asset is linking to.
AssetSetAssetResourceName String ATTRIBUTE Immutable. The resource name of the asset set asset. Asset set asset resource names have the form: customers/{customer_id}/assetSetAssets/{asset_set_id}~{asset_id}
AssetSetAssetStatus String ATTRIBUTE Output only. The status of the asset set asset. Read-only.

使用できる値は次のとおりです。ENABLED, REMOVED, UNKNOWN, UNSPECIFIED

CampaignId Long SEGMENT Output only. The ID of the campaign.
CustomerId Long ATTRIBUTE Output only. The ID of the customer.
AbsoluteTopImpressionPercentage Double METRIC Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
AllConversions Double METRIC The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
AllConversionsFromInteractionsRate Double METRIC All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
AllConversionsValue Double METRIC The value of all conversions.
AverageCost Double METRIC The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
AverageCpc Double METRIC The total cost of all clicks divided by the total number of clicks received.
AverageCpm Double METRIC Average cost-per-thousand impressions (CPM).
Clicks Long METRIC The number of clicks.
Conversions Double METRIC The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsFromInteractionsRate Double METRIC Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
ConversionsValue Double METRIC The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CostMicros Long METRIC The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CostPerAllConversions Double METRIC The cost of ad interactions divided by all conversions.
CostPerConversion Double METRIC The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CrossDeviceConversions Double METRIC Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Ctr Double METRIC The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
EngagementRate Double METRIC How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements Long METRIC The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions Long METRIC Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionEventTypes String METRIC The types of payable and free interactions.

使用できる値は次のとおりです。UNSPECIFIED, UNKNOWN, CLICK, ENGAGEMENT, VIDEO_VIEW, NONE

InteractionRate Double METRIC How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions Long METRIC The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
PhoneCalls Long METRIC Number of offline phone calls.
PhoneImpressions Long METRIC Number of offline phone impressions.
PhoneThroughRate Double METRIC Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
TopImpressionPercentage Double METRIC The percent of your ad impressions that are shown adjacent to the top organic search results.
ValuePerAllConversions Double METRIC The value of all conversions divided by the number of all conversions.
ValuePerConversion Double METRIC The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
AdNetworkType String SEGMENT Ad network type.

使用できる値は次のとおりです。CONTENT, GOOGLE_TV, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, UNSPECIFIED, YOUTUBE

AssetInteractionTargetAsset String SEGMENT The asset resource name.
AssetInteractionTargetInteractionOnThisAsset Bool SEGMENT Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
ClickType String SEGMENT Click type.

使用できる値は次のとおりです。AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, UNKNOWN, UNSPECIFIED, URL_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN

ConversionAction String SEGMENT Resource name of the conversion action.
ConversionActionCategory String SEGMENT Conversion action category.

使用できる値は次のとおりです。ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, UNSPECIFIED

ConversionActionName String SEGMENT Conversion action name.
Date Date SEGMENT Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
DayOfWeek String SEGMENT Day of the week, for example, MONDAY.

使用できる値は次のとおりです。FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, UNSPECIFIED, WEDNESDAY

Device String SEGMENT Device to which metrics apply.

使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN, UNSPECIFIED

ExternalConversionSource String SEGMENT External conversion source.

使用できる値は次のとおりです。AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UNSPECIFIED, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS

Month Date SEGMENT Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
MonthOfYear String SEGMENT Month of the year, for example, January.

使用できる値は次のとおりです。APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN, UNSPECIFIED

Period String SEGMENT Predefined date range.

使用できる値は次のとおりです。TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN

Quarter Date SEGMENT Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Slot String SEGMENT Position of the ad.

使用できる値は次のとおりです。CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN, UNSPECIFIED

Week Date SEGMENT Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year Int SEGMENT Year, formatted as yyyy.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
ManagerId Long Id of the manager account on behalf of which you are requesting customer data.

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Build 24.0.9062