KeywordStatsReport
Keyword-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today.
Columns
| Name | Type | Behavior | Description |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| ActiveViewImpressions | Long | METRIC | A measurement of how often your ad has become viewable on a Display Network site. |
| ActiveViewMeasurability | Double | METRIC | The ratio of impressions that could be measured by Active View over the number of served impressions. |
| ActiveViewMeasurableCostMicros | Long | METRIC | The cost of the impressions you received that were measurable by Active View. |
| ActiveViewMeasurableImpressions | Long | METRIC | The number of times your ads are appearing on placements in positions where they can be seen. |
| ActiveViewViewability | Double | METRIC | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). |
| AdGroupBaseAdGroup | String | ATTRIBUTE | Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. |
| AdGroupCriterionCriterionId | Long | ATTRIBUTE | Output only. The ID of the criterion. This field is ignored for mutates. |
| AdGroupId | Long | ATTRIBUTE | Output only. The ID of the ad group. |
| AdNetworkType | String | SEGMENT | Ad network type.
使用できる値は次のとおりです。CONTENT, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, UNSPECIFIED, YOUTUBE_SEARCH, YOUTUBE_WATCH |
| CampaignBaseCampaign | String | ATTRIBUTE | Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. |
| CampaignId | Long | ATTRIBUTE | Output only. The ID of the campaign. |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| Device | String | SEGMENT | Device to which metrics apply.
使用できる値は次のとおりです。CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN, UNSPECIFIED |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
使用できる値は次のとおりです。UNSPECIFIED, UNKNOWN, CLICK, ENGAGEMENT, VIDEO_VIEW, NONE |
| Interactions | Long | METRIC | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |