ExtensionFeedItem
An extension feed item.
Table Specific Information
Select
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| ExtensionFeedItemAdSchedules | String | ATTRIBUTE | List of non-overlapping schedules specifying all time intervals for which the feed item may serve. There can be a maximum of 6 schedules per day. |
| ExtensionFeedItemAffiliateLocationFeedItemAddressLine1 | String | ATTRIBUTE | Line 1 of the business address. |
| ExtensionFeedItemAffiliateLocationFeedItemAddressLine2 | String | ATTRIBUTE | Line 2 of the business address. |
| ExtensionFeedItemAffiliateLocationFeedItemBusinessName | String | ATTRIBUTE | The name of the business. |
| ExtensionFeedItemAffiliateLocationFeedItemChainId | Long | ATTRIBUTE | Id of the retail chain that is advertised as a seller of your product. |
| ExtensionFeedItemAffiliateLocationFeedItemChainName | String | ATTRIBUTE | Name of chain. |
| ExtensionFeedItemAffiliateLocationFeedItemCity | String | ATTRIBUTE | City of the business address. |
| ExtensionFeedItemAffiliateLocationFeedItemCountryCode | String | ATTRIBUTE | Country code of the business address. |
| ExtensionFeedItemAffiliateLocationFeedItemPhoneNumber | String | ATTRIBUTE | Phone number of the business. |
| ExtensionFeedItemAffiliateLocationFeedItemPostalCode | String | ATTRIBUTE | Postal code of the business address. |
| ExtensionFeedItemAffiliateLocationFeedItemProvince | String | ATTRIBUTE | Province of the business address. |
| ExtensionFeedItemAppFeedItemAppId | String | ATTRIBUTE | The store-specific ID for the target application. This string must not be empty. |
| ExtensionFeedItemAppFeedItemAppStore | String | ATTRIBUTE | The application store that the target application belongs to. This field is required.
The allowed values are APPLE_ITUNES, GOOGLE_PLAY, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemAppFeedItemFinalMobileUrls | String | ATTRIBUTE | A list of possible final mobile URLs after all cross domain redirects. |
| ExtensionFeedItemAppFeedItemFinalUrlSuffix | String | ATTRIBUTE | URL template for appending params to landing page URLs served with parallel tracking. |
| ExtensionFeedItemAppFeedItemFinalUrls | String | ATTRIBUTE | A list of possible final URLs after all cross domain redirects. This list must not be empty. |
| ExtensionFeedItemAppFeedItemLinkText | String | ATTRIBUTE | The visible text displayed when the link is rendered in an ad. This string must not be empty, and the length of this string should be between 1 and 25, inclusive. |
| ExtensionFeedItemAppFeedItemTrackingUrlTemplate | String | ATTRIBUTE | URL template for constructing a tracking URL. Default value is '{lpurl}'. |
| ExtensionFeedItemCallFeedItemCallConversionAction | String | ATTRIBUTE | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracking_enabled is set to true. Otherwise this field is ignored. |
| ExtensionFeedItemCallFeedItemCallConversionReportingState | String | ATTRIBUTE | Enum value that indicates whether this call extension uses its own call conversion setting (or just have call conversion disabled), or following the account level setting.
The allowed values are DISABLED, UNKNOWN, UNSPECIFIED, USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION, USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION. |
| ExtensionFeedItemCallFeedItemCallConversionTrackingDisabled | Bool | ATTRIBUTE | If true, disable call conversion tracking. call_conversion_action should not be set if this is true. Optional. |
| ExtensionFeedItemCallFeedItemCallTrackingEnabled | Bool | ATTRIBUTE | Indicates whether call tracking is enabled. By default, call tracking is not enabled. |
| ExtensionFeedItemCallFeedItemCountryCode | String | ATTRIBUTE | Uppercase two-letter country code of the advertiser's phone number. This string must not be empty. |
| ExtensionFeedItemCallFeedItemPhoneNumber | String | ATTRIBUTE | The advertiser's phone number to append to the ad. This string must not be empty. |
| ExtensionFeedItemCalloutFeedItemCalloutText | String | ATTRIBUTE | The callout text. The length of this string should be between 1 and 25, inclusive. |
| ExtensionFeedItemDevice | String | ATTRIBUTE | The targeted device.
The allowed values are MOBILE, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemEndDateTime | Datetime | ATTRIBUTE | End time in which this feed item is no longer effective and will stop serving. The time is in the customer's time zone. The format is 'YYYY-MM-DD HH:MM:SS'. Examples: '2018-03-05 09:15:00' or '2018-02-01 14:34:30' |
| ExtensionFeedItemExtensionType | String | ATTRIBUTE | Output only. The extension type of the extension feed item. This field is read-only.
The allowed values are AFFILIATE_LOCATION, APP, CALL, CALLOUT, HOTEL_CALLOUT, IMAGE, LOCATION, MESSAGE, NONE, PRICE, PROMOTION, SITELINK, STRUCTURED_SNIPPET, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemHotelCalloutFeedItemLanguageCode | String | ATTRIBUTE | The language of the hotel callout text. IETF BCP 47 compliant language code. |
| ExtensionFeedItemHotelCalloutFeedItemText | String | ATTRIBUTE | The callout text. The length of this string should be between 1 and 25, inclusive. |
| ExtensionFeedItemId | Long | ATTRIBUTE | Output only. The ID of this feed item. Read-only. |
| ExtensionFeedItemImageFeedItemImageAsset | String | ATTRIBUTE | Required. Resource name of the image asset. |
| ExtensionFeedItemLocationFeedItemAddressLine1 | String | ATTRIBUTE | Line 1 of the business address. |
| ExtensionFeedItemLocationFeedItemAddressLine2 | String | ATTRIBUTE | Line 2 of the business address. |
| ExtensionFeedItemLocationFeedItemBusinessName | String | ATTRIBUTE | The name of the business. |
| ExtensionFeedItemLocationFeedItemCity | String | ATTRIBUTE | City of the business address. |
| ExtensionFeedItemLocationFeedItemCountryCode | String | ATTRIBUTE | Country code of the business address. |
| ExtensionFeedItemLocationFeedItemPhoneNumber | String | ATTRIBUTE | Phone number of the business. |
| ExtensionFeedItemLocationFeedItemPostalCode | String | ATTRIBUTE | Postal code of the business address. |
| ExtensionFeedItemLocationFeedItemProvince | String | ATTRIBUTE | Province of the business address. |
| ExtensionFeedItemPriceFeedItemFinalUrlSuffix | String | ATTRIBUTE | Tracking URL template for all offers of this price extension. |
| ExtensionFeedItemPriceFeedItemLanguageCode | String | ATTRIBUTE | The code of the language used for this price extension. |
| ExtensionFeedItemPriceFeedItemPriceOfferings | String | ATTRIBUTE | The price offerings in this price extension. |
| ExtensionFeedItemPriceFeedItemPriceQualifier | String | ATTRIBUTE | Price qualifier for all offers of this price extension.
The allowed values are AVERAGE, FROM, UNKNOWN, UNSPECIFIED, UP_TO. |
| ExtensionFeedItemPriceFeedItemTrackingUrlTemplate | String | ATTRIBUTE | Tracking URL template for all offers of this price extension. |
| ExtensionFeedItemPriceFeedItemType | String | ATTRIBUTE | Price extension type of this extension.
The allowed values are BRANDS, EVENTS, LOCATIONS, NEIGHBORHOODS, PRODUCT_CATEGORIES, PRODUCT_TIERS, SERVICES, SERVICE_CATEGORIES, SERVICE_TIERS, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemPromotionFeedItemDiscountModifier | String | ATTRIBUTE | Enum that modifies the qualification of the discount.
The allowed values are UNKNOWN, UNSPECIFIED, UP_TO. |
| ExtensionFeedItemPromotionFeedItemFinalMobileUrls | String | ATTRIBUTE | A list of possible final mobile URLs after all cross domain redirects. |
| ExtensionFeedItemPromotionFeedItemFinalUrlSuffix | String | ATTRIBUTE | URL template for appending params to landing page URLs served with parallel tracking. |
| ExtensionFeedItemPromotionFeedItemFinalUrls | String | ATTRIBUTE | A list of possible final URLs after all cross domain redirects. This field is required. |
| ExtensionFeedItemPromotionFeedItemLanguageCode | String | ATTRIBUTE | The language of the promotion. Represented as BCP 47 language tag. |
| ExtensionFeedItemPromotionFeedItemMoneyAmountOffAmountMicros | Long | ATTRIBUTE | Amount in micros. One million is equivalent to one unit. |
| ExtensionFeedItemPromotionFeedItemMoneyAmountOffCurrencyCode | String | ATTRIBUTE | Three-character ISO 4217 currency code. |
| ExtensionFeedItemPromotionFeedItemOccasion | String | ATTRIBUTE | The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion.
The allowed values are BACK_TO_SCHOOL, BLACK_FRIDAY, BOXING_DAY, CARNIVAL, CHINESE_NEW_YEAR, CHRISTMAS, CYBER_MONDAY, DIWALI, EASTER, EID_AL_ADHA, EID_AL_FITR, END_OF_SEASON, EPIPHANY, FALL_SALE, FATHERS_DAY, HALLOWEEN, HANUKKAH, HOLI, INDEPENDENCE_DAY, LABOR_DAY, MOTHERS_DAY, NATIONAL_DAY, NAVRATRI, NEW_YEARS, PARENTS_DAY, PASSOVER, RAMADAN, ROSH_HASHANAH, SINGLES_DAY, SONGKRAN, SPRING_SALE, ST_NICHOLAS_DAY, SUMMER_SALE, UNKNOWN, UNSPECIFIED, VALENTINES_DAY, WINTER_SALE, WOMENS_DAY, YEAR_END_GIFT. |
| ExtensionFeedItemPromotionFeedItemOrdersOverAmountAmountMicros | Long | ATTRIBUTE | Amount in micros. One million is equivalent to one unit. |
| ExtensionFeedItemPromotionFeedItemOrdersOverAmountCurrencyCode | String | ATTRIBUTE | Three-character ISO 4217 currency code. |
| ExtensionFeedItemPromotionFeedItemPercentOff | Long | ATTRIBUTE | Percentage off discount in the promotion in micros. One million is equivalent to one percent. Either this or money_off_amount is required. |
| ExtensionFeedItemPromotionFeedItemPromotionCode | String | ATTRIBUTE | A code the user should use in order to be eligible for the promotion. |
| ExtensionFeedItemPromotionFeedItemPromotionEndDate | Date | ATTRIBUTE | Last date when the promotion is eligible to be redeemed. |
| ExtensionFeedItemPromotionFeedItemPromotionStartDate | Date | ATTRIBUTE | Start date of when the promotion is eligible to be redeemed. |
| ExtensionFeedItemPromotionFeedItemPromotionTarget | String | ATTRIBUTE | A freeform description of what the promotion is targeting. This field is required. |
| ExtensionFeedItemPromotionFeedItemTrackingUrlTemplate | String | ATTRIBUTE | URL template for constructing a tracking URL. |
| ExtensionFeedItemResourceName | String | ATTRIBUTE | Immutable. The resource name of the extension feed item. Extension feed item resource names have the form: customers/{customer_id}/extensionFeedItems/{feed_item_id} |
| ExtensionFeedItemSitelinkFeedItemFinalMobileUrls | String | ATTRIBUTE | A list of possible final mobile URLs after all cross domain redirects. |
| ExtensionFeedItemSitelinkFeedItemFinalUrlSuffix | String | ATTRIBUTE | Final URL suffix to be appended to landing page URLs served with parallel tracking. |
| ExtensionFeedItemSitelinkFeedItemFinalUrls | String | ATTRIBUTE | A list of possible final URLs after all cross domain redirects. |
| ExtensionFeedItemSitelinkFeedItemLine1 | String | ATTRIBUTE | First line of the description for the sitelink. If this value is set, line2 must also be set. The length of this string should be between 0 and 35, inclusive. |
| ExtensionFeedItemSitelinkFeedItemLine2 | String | ATTRIBUTE | Second line of the description for the sitelink. If this value is set, line1 must also be set. The length of this string should be between 0 and 35, inclusive. |
| ExtensionFeedItemSitelinkFeedItemLinkText | String | ATTRIBUTE | URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive. |
| ExtensionFeedItemSitelinkFeedItemTrackingUrlTemplate | String | ATTRIBUTE | URL template for constructing a tracking URL. |
| ExtensionFeedItemStartDateTime | Datetime | ATTRIBUTE | Start time in which this feed item is effective and can begin serving. The time is in the customer's time zone. The format is 'YYYY-MM-DD HH:MM:SS'. Examples: '2018-03-05 09:15:00' or '2018-02-01 14:34:30' |
| ExtensionFeedItemStatus | String | ATTRIBUTE | Output only. Status of the feed item. This field is read-only.
The allowed values are ENABLED, REMOVED, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemStructuredSnippetFeedItemHeader | String | ATTRIBUTE | The header of the snippet. This string must not be empty. |
| ExtensionFeedItemStructuredSnippetFeedItemValues | String | ATTRIBUTE | The values in the snippet. The maximum size of this collection is 10. |
| ExtensionFeedItemTargetedAdGroup | String | ATTRIBUTE | The targeted ad group. |
| ExtensionFeedItemTargetedCampaign | String | ATTRIBUTE | The targeted campaign. |
| ExtensionFeedItemTargetedGeoTargetConstant | String | ATTRIBUTE | The targeted geo target constant. |
| ExtensionFeedItemTargetedKeywordMatchType | String | ATTRIBUTE | The match type of the keyword.
The allowed values are BROAD, EXACT, PHRASE, UNKNOWN, UNSPECIFIED. |
| ExtensionFeedItemTargetedKeywordText | String | ATTRIBUTE | The text of the keyword (at most 80 characters and 10 words). |
| ExtensionFeedItemTextMessageFeedItemBusinessName | String | ATTRIBUTE | The business name to prepend to the message text. This field is required. |
| ExtensionFeedItemTextMessageFeedItemCountryCode | String | ATTRIBUTE | Uppercase two-letter country code of the advertiser's phone number. This field is required. |
| ExtensionFeedItemTextMessageFeedItemExtensionText | String | ATTRIBUTE | The message extension_text populated in the messaging app. |
| ExtensionFeedItemTextMessageFeedItemPhoneNumber | String | ATTRIBUTE | The advertiser's phone number the message will be sent to. Required. |
| ExtensionFeedItemTextMessageFeedItemText | String | ATTRIBUTE | The text to show in the ad. This field is required. |
| AbsoluteTopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown as the very first ad above the organic search results. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| AllConversionsFromClickToCall | Double | METRIC | The number of times people clicked the 'Call' button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. |
| AllConversionsFromDirections | Double | METRIC | The number of times people clicked a 'Get directions' button to navigate to a store after clicking an ad. This metric applies to feed items only. |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| AllConversionsFromMenu | Double | METRIC | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. |
| AllConversionsFromOrder | Double | METRIC | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. |
| AllConversionsFromOtherEngagement | Double | METRIC | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. |
| AllConversionsFromStoreVisit | Double | METRIC | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. |
| AllConversionsFromStoreWebsite | Double | METRIC | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks received. |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
| Clicks | Long | METRIC | The number of clicks. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| MessageChatRate | Double | METRIC | Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. |
| MessageChats | Long | METRIC | Number of message chats initiated for Click To Message impressions that were message tracking eligible. |
| MessageImpressions | Long | METRIC | Number of Click To Message impressions that were message tracking eligible. |
| PhoneCalls | Long | METRIC | Number of offline phone calls. |
| PhoneImpressions | Long | METRIC | Number of offline phone impressions. |
| PhoneThroughRate | Double | METRIC | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown anywhere above the organic search results. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| VideoViewRate | Double | METRIC | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
| VideoViews | Long | METRIC | The number of times your video ads were viewed. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, GOOGLE_TV, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, UNSPECIFIED, YOUTUBE. |
| ClickType | String | SEGMENT | Click type.
The allowed values are APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, UNKNOWN, UNSPECIFIED, URL_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, UNSPECIFIED. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, UNSPECIFIED, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN, UNSPECIFIED. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UNSPECIFIED, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| InteractionOnThisExtension | Bool | SEGMENT | Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN, UNSPECIFIED. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN, UNSPECIFIED. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |