A predefined view that retrieves Ecommerce purchase item category data.

Select

The connector uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

• PropertyId supports the following operator: =
• ItemCategory supports the following operator: =
• Date supports the following operators: =,>=,<=,<,>

For example, the following queries are processed server-side:

SELECT * FROM EcommPurchasesItemCategoryReport WHERE PropertyId = 342020667
SELECT * FROM EcommPurchasesItemCategoryReport WHERE ItemCategory = 'Apparel' 
SELECT * FROM EcommPurchasesItemCategoryReport WHERE PropertyId = 342020667  AND ItemCategory = 'Apparel' AND Date = '01/05/2023'
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date = '01/05/2023' 
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date >= '01/01/2022'
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date <= '01/01/2022'
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date >  '01/01/2022'
SELECT * FROM EcommPurchasesItemCategoryReport WHERE Date < '01/01/2022'

The rest of the filter is executed client-side in the connector.

Columns

Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
ItemCategory	String	True		True	Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Date	Date	True		True	The date of the session formatted as YYYYMMDD.
ItemsAddedToCart	Integer	False	True		The number of times users added items to their shopping carts. Since AddToCarts is not compatible with item-scoped dimensions, hence this is the replacement of the AddToCarts metric.
CartToViewRate	Decimal	False	True		The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
EcommercePurchases	Integer	False			The number of times users completed a purchase. This metric is not compatible with item-scoped dimensions.
PurchaseToViewRate	Decimal	False	True		The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction. For example, a value of 0.128 indicates that 12.8% of users who viewed a product(s) also purchased the product(s).
ItemsPurchased	Integer	False	True		The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
ItemRevenue	Decimal	False	True		The total revenue from items only. Item revenue is the product of its price and quantity.
ItemsViewed	Integer	False	True		The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
PropertyId	String	Property ID value to be used when querying this table.