A predefined view that retrieves Demographics BrandingInterest data.

Select

The add-in uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

• PropertyId supports the '=' operator.
• BrandingInterest supports the '=' operator.
• Date supports the '=,>=,<=,<,>' operators.

For example, the following queries are processed server-side:

SELECT * FROM DemographicInterestsReport WHERE PropertyId = 342020667
SELECT * FROM DemographicInterestsReport WHERE BrandingInterest = 'Marketing' 
SELECT * FROM DemographicInterestsReport WHERE Date = '01/05/2023' 
SELECT * FROM DemographicInterestsReport WHERE PropertyId = 342020667 AND Date = '01/05/2023' AND BrandingInterest = 'Marketing'
SELECT * FROM DemographicInterestsReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM DemographicInterestsReport WHERE Date >= '01/01/2022'
SELECT * FROM DemographicInterestsReport WHERE Date <= '01/01/2022'
SELECT * FROM DemographicInterestsReport WHERE Date >  '01/01/2022'
SELECT * FROM DemographicInterestsReport WHERE Date < '01/01/2022'

The rest of the filter is executed client-side in the add-in.

Columns

Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
BrandingInterest	String	True		True	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories.
Date	Date	True		True	The date of the session formatted as YYYYMMDD.
Conversions	Decimal	False	True		The count of conversion events.
EngagementRate	Decimal	False	True		The percentage of engaged sessions.
EngagedSessions	Integer	False	True		The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
NewUsers	Integer	False	True		The number of users who interacted with the site or launched the app for the first time.
TotalRevenue	Integer	False	True		The sum of revenue from purchases, subscriptions, and advertising.
TotalUsers	Integer	False	True		The total number of users.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
PropertyId	String	Property ID value to be used when querying this table.