ODBC Driver for Google Analytics

Build 24.0.9060

MonetizationPublisherAdsAdFormatReport

A predefined view that retrieves publisher ads page ad format data.

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Select

The driver uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the following operator: =
  • AdFormat supports the following operator: =
  • Date supports the following operators: =,>=,<=,<,>

For example, the following queries are processed server-side:

SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE PropertyId = 342020667
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE AdFormat = 'image' 
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date = '01/05/2023' 
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE PropertyId = 342020667  AND AdFormat = 'image' AND Date = '01/05/2023'
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date >= '01/01/2022'
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date <= '01/01/2022'
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date >  '01/01/2022'
SELECT * FROM MonetizationPublisherAdsAdFormatReport WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the driver.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
AdFormat String True True Format of the ad(e.g., text, image, video).
Date Date True True The date of the session formatted as YYYYMMDD.
PublisherAdImpressions Integer False True The number of times an ad was displayed on the publishers site.
adUnitExposure Integer False True The amount of time the ad unit was exposed to the user.
PublisherAdClicks Integer False True The number of times an ad was clicked on the publisherss site.
TotalAdRevenue Integer False True Sum of all advertising revenue.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
PropertyId String The Property Id value to be used when querying this table.

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Build 24.0.9060