TDV Adapter for Google Analytics

Build 24.0.9060

EcommPurchasesItemNameReport

A predefined view that retrieves Ecommerce purchase item data.

Select

The adapter uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the following operator: =
  • ItemName supports the following operator: =
  • Date supports the following operators: =,>=,<=,<,>

For example, the following queries are processed server-side:

SELECT * FROM EcommPurchasesItemNameReport WHERE PropertyId = 342020667
SELECT * FROM EcommPurchasesItemNameReport WHERE ItemName = 'test' 
SELECT * FROM EcommPurchasesItemNameReport WHERE Date = '01/05/2023' 
SELECT * FROM EcommPurchasesItemNameReport WHERE PropertyId = 342020667  AND ItemName = 'test' AND Date = '01/05/2023'
SELECT * FROM EcommPurchasesItemNameReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM EcommPurchasesItemNameReport WHERE Date >= '01/01/2022'
SELECT * FROM EcommPurchasesItemNameReport WHERE Date <= '01/01/2022'
SELECT * FROM EcommPurchasesItemNameReport WHERE Date >  '01/01/2022'
SELECT * FROM EcommPurchasesItemNameReport WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the adapter.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
ItemName String True True The name of the item.
Date Date True True The date of the session formatted as YYYYMMDD.
ItemsAddedToCart Integer False True The number of times users added items to their shopping carts. Since AddToCarts is not compatible with item-scoped dimensions, hence this is the replacement of the AddToCarts metric.
CartToViewRate Decimal False True The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
EcommercePurchases Integer False The number of times users completed a purchase. This metric is not compatible with item-scoped dimensions.
PurchaseToViewRate Decimal False True The total cost of shipping.
ItemsPurchased Integer False True The total amount of tax. ItemPurchaseQuantity metric has been renamed to this metric.
ItemRevenue Decimal False True The total revenue from items only. Item revenue is the product of its price and quantity.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
PropertyId String Property ID value to be used when querying this table.

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Build 24.0.9060