TDV Adapter for Google Analytics

Build 24.0.9060

EcommPurchasesItemCategory2Report

A predefined view that retrieves Ecommerce purchase item category data.

Select

The adapter uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the following operator: =
  • ItemCategory2 supports the following operator: =
  • Date supports the following operators: =,>=,<=,<,>

For example, the following queries are processed server-side:

SELECT * FROM EcommPurchasesItemCategory2Report WHERE PropertyId = 342020667
SELECT * FROM EcommPurchasesItemCategory2Report WHERE ItemCategory2 = 'Apparel' 
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date = '01/05/2023' 
SELECT * FROM EcommPurchasesItemCategory2Report WHERE PropertyId = 342020667  AND ItemCategory2 = 'Apparel' AND Date = '01/05/2023'
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date >= '01/01/2022'
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date <= '01/01/2022'
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date >  '01/01/2022'
SELECT * FROM EcommPurchasesItemCategory2Report WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the adapter.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
ItemCategory2 String True True Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category2
Date Date True True The date of the session formatted as YYYYMMDD.
ItemsAddedToCart Integer False True The number of times users added items to their shopping carts. Since AddToCarts is not compatible with item-scoped dimensions, hence this is the replacement of the AddToCarts metric.
CartToViewRate Decimal False True The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
EcommercePurchases Integer False The number of times users completed a purchase. This metric is not compatible with item-scoped dimensions.
PurchaseToViewRate Decimal False True The total cost of shipping.
ItemsPurchased Integer False True The total amount of tax. ItemPurchaseQuantity metric has been renamed to this metric.
ItemRevenue Decimal False True The total revenue from items only. Item revenue is the product of its price and quantity.
ItemsViewed Integer False True The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
PropertyId String Property ID value to be used when querying this table.

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Build 24.0.9060