TDV Adapter for Google Analytics

Build 24.0.9060

AcquisitionsFirstUserGoogleAdsNetworkTypeReport

A predefined view that retrieves Acquisitions first user google ads ad network type platform data.

Select

The adapter uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the following operator: =
  • FirstUserGoogleAdsNetworkType supports the following operator: =
  • Date supports the following operators: =, >=, <=, <, >

For example, the following queries are processed server-side:

SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE PropertyId = 342020667
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE FirstUserGoogleAdsNetworkType = 'test' 
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date = '01/05/2023' 
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE PropertyId = 342020667  AND FirstUserGoogleAdsNetworkType = 'test' AND Date = '01/05/2023'
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date >= '01/01/2022'
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date <= '01/01/2022'
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date >  '01/01/2022'
SELECT * FROM AcquisitionsFirstUserGoogleAdsNetworkType WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the adapter.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
FirstUserGoogleAdsAdNetworkType String True True The source platform that first acquired the user.
Date Date True True The date of the session formatted as YYYYMMDD.
NewUsers Integer False True The number of users who interacted with the site or launched the app for the first time.
Conversions Decimal False True The count of conversion events.
EngagementRate Decimal False True The percentage of engaged sessions.
EngagedSessions Integer False True The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
EventCount Integer False True The count of events.
TotalRevenue Integer False True The sum of revenue from purchases, subscriptions, and advertising.
TotalUsers Integer False True The total number of users.
UserEngagementDuration Bigint False True The total amount of time (in seconds) the website or app was in the foreground of users

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
PropertyId String Property ID value to be used when querying this table.

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Build 24.0.9060