SELECT Statements

See SELECT Statements for a syntax reference and examples.

See Data Model for information on the capabilities of the Google Analytics API.

EXECUTE Statements

Use EXECUTE or EXEC statements to execute stored procedures. See EXECUTE Statements for a syntax reference and examples.

Names and Quoting

• Table and column names are considered identifier names; as such, they are restricted to the following characters: [A-Z, a-z, 0-9, _:@].
• To use a table or column name with characters not listed above, the name must be quoted using square brackets ([name]) in any SQL statement.
• Parameter names can optionally start with the @ symbol (e.g., @p1 or @CustomerName) and cannot be quoted.
• Strings must be quoted using single quotes (e.g., 'John Doe').