Demographics
A base view that retrieves Demographics data.
Table Specific Information
Select
Retrieves data for Demographics report. At least one metric must be specified in the query. In the query you can also specify up to nine dimensions.
The following is an example query:
SELECT Conversions, TotalRevenue FROM Demographics
Columns
| Name | Type | Dimension | DefaultMetric | DefaultDimension | Description |
| Date | Date | True | The date of the session formatted as YYYYMMDD. | ||
| Year | Integer | True | The year of the session. A four-digit year from 2005 to the current year. | ||
| Month | Integer | True | The month of the session. An integer from 01 to 12. | ||
| Week | Integer | True | The week of the session. A number from 01 to 53. Each week starts on Sunday. | ||
| Day | Integer | True | The day of the month. A number from 01 to 31. | ||
| DayOfWeekName | String | True | The day of the week in English. This dimension has values of Sunday, Monday, etc. | ||
| IsoWeek | Integer | True | ISO week number, where each week starts on Monday. Example values include 01, 02, 53. | ||
| IsoYear | Integer | True | The ISO year of the event. Example values include 2022 2023. | ||
| IsoYearIsoWeek | Integer | True | The combined values of isoWeek and isoYear. Example values include 201652 and 201701. | ||
| YearMonth | Integer | True | The combined values of year and month. Example values include 202212 or 202301. | ||
| YearWeek | Integer | True | The combined values of year and week. Example values include 202253 or 202301. | ||
| Hour | Integer | True | An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. | ||
| BrandingInterest | String | True | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. | ||
| Country | String | True | True | Country from which user activity originated. | |
| City | String | True | City from which user activity originated. | ||
| Language | String | True | Language setting for the device from which activity originated. | ||
| UserAgeBracket | String | True | User age brackets. | ||
| UserGender | String | True | User gender. | ||
| Region | String | True | Geographic region from which activity originated. | ||
| Conversions | Integer | False | True | The count of conversion events. | |
| EngagementRate | Decimal | False | True | The percentage of engaged sessions. | |
| EngagedSessions | Integer | False | True | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. | |
| EngagedSessionsPerUser | Decimal | False | True | Average number of engaged sessions per user. | |
| EventCount | Integer | False | True | The count of events. | |
| NewUsers | Integer | False | True | The number of users who interacted with the site or launched the app for the first time. | |
| TotalRevenue | Integer | False | True | The sum of revenue from purchases, subscriptions, and advertising. | |
| TotalUsers | Integer | False | True | The total number of users. | |
| StartDate | String | Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo). | |||
| EndDate | String | End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo). | |||
| Dimensions | String | A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions. | |||
| Metrics | String | A comma-separated list of metrics to retrieve in addition to the columns defined in the schema. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| PropertyId | String | Property ID value to be used when querying this table. |