ODBC Driver for Google Analytics

Build 23.0.8839

EcommPurchasesItemBrandReport

A predefined view that retrieves Ecommerce purchase item brand data.

Select

The 本製品 uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the following operator: =
  • ItemBrand supports the following operator: =
  • Date supports the following operators: =,>=,<=,<,>

For example, the following queries are processed server-side:

SELECT * FROM EcommPurchasesItemBrandReport WHERE PropertyId = 342020667
SELECT * FROM EcommPurchasesItemBrandReport WHERE ItemBrand = 'test' 
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date = '01/05/2023' 
SELECT * FROM EcommPurchasesItemBrandReport WHERE PropertyId = 342020667  AND ItemBrand = 'test' AND Date = '01/05/2023'
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date >= '01/01/2022'
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date <= '01/01/2022'
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date >  '01/01/2022'
SELECT * FROM EcommPurchasesItemBrandReport WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the 本製品.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
ItemBrand String True True The Brand name of the item.
Date Date True True The date of the session formatted as YYYYMMDD.
ItemsAddedToCart Integer False True The number of times users added items to their shopping carts. Since AddToCarts is not compatible with item-scoped dimensions, this is the replacement for the AddToCarts metric.
CartToViewRate Integer False True The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
EcommercePurchases Integer False The number of times users completed a purchase. This metric is not compatible with item-scoped dimensions.
PurchaseToViewRate Decimal False True The total cost of shipping.
ItemsPurchased Decimal False True The total amount of tax. The ItemPurchaseQuantity metric has been renamed to this metric.
ItemRevenue Decimal False True The total revenue from items only. Item revenue is the product of its price and quantity.
ItemsViewed Integer False True The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
PropertyId String The Property Id value to be used when querying this table.

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Build 23.0.8839