ODBC Driver for Mailchimp

Build 26.0.9770

Reports

Returns reports for campaigns marked as sent, including engagement, bounce, and industry statistics details.

View-Specific Information

Select

The driver uses the Mailchimp API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client-side within the driver.

ColumnSupported Operators
Id=
Type=
SendTime=, <, >, <=, >=

For example, the following queries are processed server-side:

SELECT * FROM Reports WHERE Id = '45a'
SELECT * FROM Reports WHERE Type = 'regular'
SELECT * FROM Reports WHERE SendTime = '2024-02-07 00:00:37.0'
SELECT * FROM Reports WHERE SendTime >= '2024-02-07 00:00:37.0'
SELECT * FROM Reports WHERE SendTime <= '2024-02-07 00:00:37.0'
SELECT * FROM Reports WHERE SendTime > '2024-02-07 00:00:37.0'
SELECT * FROM Reports WHERE SendTime < '2024-02-07 00:00:37.0'

Columns

Name Type References Description
Id [KEY] String The unique identifier of the campaign.
CampaignTitle String The title of the campaign.
Type String The type of campaign.

The allowed values are regular, plain-text, ab_split, rss, automation, variate, auto.

EmailsSent Integer The total number of emails sent for this campaign.
AbuseReports Integer The number of abuse reports generated for this campaign.
Unsubscribed Integer The total number of unsubscribed members for this campaign.
SendTime Datetime The time and date a campaign was sent.
Bounces_HardBounces Integer The total number of hard bounced email addresses.
Bounces_SoftBounces Integer The total number of soft bounced email addresses.
Bounces_SyntaxErrors Integer The total number of addresses that were syntax-related bounces.
Forwards_ForwardsCount Integer The total number of times the campaign was forwarded.
Forwards_ForwardsOpens Integer The total number of opens generated from forwarded campaign emails.
Opens_OpensTotal Integer The total number of opens for a campaign.
Opens_UniqueOpens Integer The total number of unique subscribers who opened a campaign.
Opens_OpenRate Double The number of unique subscribers who opened divided by the total number of successful deliveries.
Opens_LastOpen Datetime The date and time of the last recorded open.
Clicks_ClicksTotal Integer The total number of clicks for the campaign.
Clicks_UniqueClicks Integer The total number of unique clicks for links across a campaign.
Clicks_UniqueSubscriberClicks Integer The total number of subscribers who clicked on a campaign.
Clicks_ClickRate Double The number of unique subscribers who clicked divided by the total number of successful deliveries.
Clicks_LastClick Datetime The date and time of the last recorded click for the campaign.
FacebookLikes_RecipientLikes Integer The number of campaign recipients who liked the campaign on Facebook.
FacebookLikes_UniqueLikes Integer The number of unique Facebook likes recorded for the campaign.
FacebookLikes_FacebookLikes Integer The total number of Facebook likes recorded for the campaign.
IndustryStats_Type String The industry category used for the comparative statistics.
IndustryStats_OpenRate Double The average open rate for the industry category.
IndustryStats_ClickRate Double The average click rate for the industry category.
IndustryStats_BounceRate Double The average bounce rate for the industry category.
IndustryStats_UnopenRate Double The average rate of unopened emails for the industry category.
IndustryStats_UnsubRate Double The average unsubscribe rate for the industry category.
IndustryStats_AbuseRate Double The average abuse complaint rate for the industry category.
ListStats_SubRate Double The average number of subscriptions per month for the list.
ListStats_UnsubRate Double The average number of unsubscriptions per month for the list.
ListStats_OpenRate Double The average open rate (a percentage represented as a number between 0 and 100) per campaign for the list.
ListStats_ClickRate Double The average click rate (a percentage represented as a number between 0 and 100) per campaign for the list.
AbSplit_A String The campaign statistics for group A of the A/B split test.
AbSplit_B String The campaign statistics for group B of the A/B split test.
Timewarp String An hourly breakdown of sends, opens, and clicks if a campaign is sent using timewarp.
Timeseries String An hourly breakdown of the performance of the campaign over the first 24 hours.
ShareReport_ShareUrl String The URL for the VIP report.
ShareReport_SharePassword String If password protected, the password for the VIP report.
DeliveryStatus String Updates on campaigns in the process of sending.
ListId String

Lists.Id

The unique list Id.
ListIsActive Boolean Indicates whether the list used is deleted or disabled.
ListName String The name of the list.
SubjectLine String The subject line for the campaign.
PreviewText String The preview text for the campaign.
RssLastSend String For RSS campaigns, the date and time of the last send in ISO 8601 format.
Ecommerce String The e-commerce statistics for the campaign.
Opens_ProxyExcludedOpens Integer The total number of opens for a campaign, excluding opens from email clients that use proxies.
Opens_ProxyExcludedUniqueOpens Integer The total number of unique opens for a campaign, excluding opens from email clients that use proxies.
Opens_ProxyExcludedOpenRate Double The average unique open rate for a campaign, excluding opens from email clients that use proxies.
ListStats_ProxyExcludedOpenRate Double The average unique open rate (a percentage represented as a number between 0 and 100) per campaign for the list, excluding opens from email clients that use proxies.

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Build 26.0.9770