ODBC Driver for Mailchimp

Build 24.0.9060

Reports

A list of reports containing campaigns marked as Sent.

Columns

Name Type Description
Id [KEY] String A string that uniquely identifies this campaign.
CampaignTitle String The title of the campaign.
Type String The type of campaign (regular, plain-text, ab_split, rss, automation, variate, or auto).
EmailsSent Integer The total number of emails sent for this campaign.
AbuseReports Integer The number of abuse reports generated for this campaign.
Unsubscribed Integer The total number of unsubscribed members for this campaign.
SendTime Datetime The time and date a campaign was sent.
Bounces_HardBounces Integer The total number of hard bounced email addresses.
Bounces_SoftBounces Integer The total number of soft bounced email addresses.
Bounces_SyntaxErrors Integer The total number of addresses that were syntax-related bounces.
Forwards_ForwardsCount Integer
Forwards_ForwardsOpens Integer
Opens_OpensTotal Integer The total number of opens for a campaign.
Opens_UniqueOpens Integer The total number of unique subscribers who opened a campaign.
Opens_OpenRate Double The number of unique subscribers who opened divided by the total number of successful deliveries.
Opens_LastOpen Datetime The date and time of the last recorded open.
Clicks_ClicksTotal Integer The total number of clicks for the campaign.
Clicks_UniqueClicks Integer The total number of unique clicks for links across a campaign.
Clicks_UniqueSubscriberClicks Integer The total number of subscribers who clicked on a campaign.
Clicks_ClickRate Double The number of unique subscribers who clicked divided by the total number of successful deliveries.
Clicks_LastClick Datetime The date and time of the last recorded click for the campaign.
FacebookLikes_RecipientLikes Integer
FacebookLikes_UniqueLikes Integer
FacebookLikes_FacebookLikes Integer
IndustryStats_Type String
IndustryStats_OpenRate Double
IndustryStats_ClickRate Double
IndustryStats_BounceRate Double
IndustryStats_UnopenRate Double
IndustryStats_UnsubRate Double
IndustryStats_AbuseRate Double
ListStats_SubRate Double The average number of subscriptions per month for the list.
ListStats_UnsubRate Double The average number of unsubscriptions per month for the list.
ListStats_OpenRate Double The average open rate (a percentage represented as a number between 0 and 100) per campaign for the list.
ListStats_ClickRate Double The average click rate (a percentage represented as a number between 0 and 100) per campaign for the list.
AbSplit_A String
AbSplit_B String
Timewarp String An hourly breakdown of sends, opens, and clicks if a campaign is sent using timewarp.
Timeseries String An hourly breakdown of the performance of the campaign over the first 24 hours.
ShareReport_ShareUrl String The URL for the VIP report.
ShareReport_SharePassword String If password protected, the password for the VIP report.
DeliveryStatus String Updates on campaigns in the process of sending.

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Build 24.0.9060